1981_10 The Daily Collegian October 1981

              Page 3-Oc_ber1,19ei-U Voz  de Artlan
1.T9W-UVo«de.A-da-_,
editorial
Why Boycott Coors?
For more than a decade Latino organizations have
been boycotting Coors beer because of it's founders non-
affirmative action program and hiring policies towards
minorities. This boycott did not take effect for the simple
reason that we Latinos like to have boycotts. There was
and still is documented evidence that Coors Brewery is
anti-minority, anti-union, anti-women, and anything else
that is prosperous towards minorities in general.
Granted, Coors has come a very long way on it's
affirmative action policies tovard minorities, since the
American CI Forum called the boycott in 1967. Coors of-
ficals say 13 percent of the brewery's work force are
members of minority groups, more than double the percent of the brewery's work force are members of minority jgroups, more than double the percentage in 1969.
Latinos comprise about 45 percent of the work force for
Donaghy Sales Inc., the Fresno area distributor, according to a Fresno Bee report.
However this does not mean that Coors has ceased in
it's harrassment of minorities and unions, it does mean
that Coors has realized the market size and consumption
capabilities the Latino community has in the five southwestern states, especially California!
The issue itself is not so much Coors affirmative action policies, but with the brothers Bill and Joe Coors involvement with right wing organizations and their objective to ruin any social gains made by minority groups in
the past 20 years. Their involvement with right wing Political organizations steppingstones for him and his followers which included Ronald Reagan. For example Joe
Coors's political relationship'with Reagan came in 1968
when he went to the Republican convention as a Reagan
delegate and then again in 1976. Their political relationship really came out in public when Reagan appointed
Jim Watt, as Secretary of the Interior, who was former
head of the Coors based Mountain  States I Legal Foundation. Joe Coors poured so much money, technically independent of Reagans campaigning, that is name was
prominent in the Congressional debates on a newcam-
paing spending law. This is some of the most recent poli-
iical manuvering of Joe Coors, some of his past indude:
A six year term (1967-72) as a Regent of the University of Colorado, where he lobbied against a meeting of the
Students for a Democratic Society on campus. He also
funded an alternative student newspaper when the established one attacked his views, he even went to the extreme of establishing his own news television company called. Television News Inc., because he believed the three
networks presented news with a "liberal, left" bias, according to Denver Magazine.
Other Coors backed organizations include the Heritage Foundation that is now considered the Reagan Ad
ministrations premiere "think tank, "the committee for the
Survival of the Free Congress, created to aid conservatives in Congress and defeat liberals at the polls, currently in operation. Joe Coors is only one of many right wing
corporates, turned right wing politition for the simple
reason of making andadopting laws to their benefit.
This information of the politicoes of Coors is just the
cream of the pie, the rest of the pie came this year with
the election of Reagan as President. It is very hard for us
as Latinos members of this community not to see the influence Joe Coors has with the Reagan Administrations
cut backs in sociaJ aid, social aid which we deserve as contributors to the wealth of the natiop.
For these reasons and others we ask the CSUF
Associated Student Body Senate to reconsider their endorsement on the Coors boycott. The boycott is one way
to protest the cut backs in student grant, loans, the Reagan administration is proposing. It is also a way that we
as students, parents, workers, andAmericans
can fight corperate political influence, that are constantly
planning to profit from exploiting the basic rights we as
Americans have under the Constitution of the United States.
by Pedro Perez
JOBS
not war
.
for El Salvador
Reagan's 1982 Budget
Black Lung Trust Fund  . cut $378 millioh
Unemployment Insurance..... cut $238 million
CETAJob programs.... . .cut $3.8 billion
Military Spending, induding
arms to El Salvador increased $52.4 billion
WE HAVE A CHOICE
We the people of the United States have a choice. Either we remain
silent and allow our government to squander our limited resources on
war, repression, and murder in E3 Salvador, or we can demand a
policy of jobs, peace, and justice—at home and around the world!
Salazar Assistant VP
•■ Decade of the Hispanic"
■r laewem} VitUrreal
-This b indeed the Decade of the
Hispanic. CMcanos are becoming more
aware of the value of an education,*
says Dr. j. Leonardo Salazar, assistant
vice president of .academic affairs.
According to Dr. Salazar, 'Universities
are reaching out for new constituencies,
and Chic-nas arc being sought-out to
meet these demands.*
Dr. Salazar, 40, was born and raised
in New Mexico. Reflecting on a his own
college experience Salazar said, *l
never had the luxury of being a full-time
student. It took me eight years to complete my BA because I had to work to
pay for my education.' He adds, 'I
was always very inquisitive in school,
and my parents always gave me the
impetus to continue. I didn't benefit
from the education process, because I
was always just a part-time student;
I did, however, pick up a lot of experience.' Dr. Salazar considers himself
fortunate in one respect, he says,
'People have always been interested in
my education and my work.'
Actually, Or. Salazar has a solid
impressive background in the education
field. Among some of the posts he's
previously held are the following:
assistant to the president at the College
of the Virgin Islands; assistant to the
dean in the University Center for Higher
Education and the College o. Education
at Pennsylvania State University; and
deputy commissioner for higher educa
tion in the U.S. Department of Health,
Education and Welfare. His most recent
task involves working with the Washington National Advisory Council. He has
also been nominated for two university
presidencies; however. The right
position has not come along yet,'
according to Salazar.
"I didn't benefit from the
education process...
Consequently, when asked about
Reagan's administration. Dr. Salazar
' commented 'We need to be aware of the
current national trends. We must
provide Federal officials with the
necessary input about our educational
needs. As for the financial cutbacks
students are suffering, students must
realize that they should explore all
options open to them.*
Furthermore, Dr. Salazar added,
'Students should know that education
requires a firm commitment from them.* ■
Lastly, addressing Chicano students.
Dr. Salazar stated, 'It's extremely
important for students to realize they
live in a world in which people are
dependent on each other.* He suggests
that students 'have an inquisitive mind
and challenge the system to receive the
best education possible.'
voces de aztlan
"Otra Fria Amigo, Otra Coors."
By Ceraldo Conzales
'Otra fria, amigo, otra Coors' is the
refreshing statement of a giant billboard
depicting a Latino male gesturing with
his hand to the thought of a cold can of
Coors beer. Chicanos continue to see advertising by Coors honoring the 1980's
as   the   'Decade   of   the   Hispanics'.
Coors makes contributions to Chicano
organizations by sponsoring events,
parades, programs, and radio and television commercials. Are these the sincere efforts of a multi-million dollar
corporation in recognizing the Chicano'
Mexicano people and their language and
culture? Or are they the false, de-
cieving, and hypocritical actions of a
wealthy and powerful company whose
family owners stand in opposition to the
advancement of Chicanos?
The Adolph Coors Company of
Colder., Colorado has been the target
of considerable controversy. A boycott
on Coors has been the cause of numerous sectors of the community across the
country.
The boycott on Coors began in 1967,
when the C.I. Forum, a national Mexican American veterans organization
called for economic sanctions against;
Coors because of discriminatory hiring
practices in the brewery. In 1967,
only a few Blacks and Chicanos worked
at the brewery which employed over
1,000 people. However, in 1975, hiring
practices still had not improved.    As
a result, the Economic Opportunities
Commission, a federal agency, filed a
class action suit against the Adolph
Coors Company, charging racial discrimination.
In 1977 during the suit, the brewery
workers organized a union and unanimously voted to go on strike because
of poor working conditions. Coors
subjected employees and applicants
to mandatory lie detectors, in which
the management made inquirees
into its employees political, economic
and religious status and their sexual
preferences. Among the inquiries the
Coon Company makes during the lie
detector tests are: Are you a homosexual? What is your religious background? Have you ever committed a
crime? Do you have a bank account?
Have you ever participated in a inarch,
sit-in, dr demonstration? Degrading
and Ali—lai-ig questions such
as these leave the applicant with little
dignity after the examination.-
William Coors, president of the company, once publidv stated 'You have
the constitutional right not to work at
Coors", implying that if you work at
Coors you should expect to give up
the rights provided by a democratic
society.
The mandatory physical examinations employed by Coors are used to
weed out older employees leaving them
jobless. The Coors company employs
a private security force, larger thai tha
police force of Golden, Colorado, which
has the authority to enforce search and
seizure of employees' personal be>
longings, locker, and car.       £^7