1981_03 The Daily Collegian March 1981

              Coors ad contest used
as project for CSUF class
ByT*^»
Rubbing elbow, with and being
exposed to potential employer* are big
advantage* when . recent graduate
goes looking for a Job.
Through the Journalism department'*
advertising campaign* da**, adverting student, from CSUF may gat th*
c ha nee to .how off what they have done
to potential employers.
For several .years, the American
Advertising Federation (AAFJ ha*
sponsored competition among schools
throughout the nation. The competition consists of an entire marketing and
advertising campaign.
Thi* year, th* Aldotf Coors Co. offered the campaign to the students Last
year*   offering   came   from   N*bl*co.
The competition consists of both regional and national competition. Thi*
year the regional, will be held April 11
in Santa Cruz. Three tchool* will compete In the regional competition, CSUF,
San Jose State and San Francisco State
The winner will move on to the national*
There art 90 tchool, entered all together
According to Dr E S 'Ann* Lorimor,
cla» advi»er, the campaign i* primarily
a Hudent project There is a prorect
leader and five team captain* who are in
"It I, a very involved project,- Lorimor
said 'They go out and get information
on Coors and other beers. *
Annette   Manselian   i,   the   project
leader. Sh* has chosen team	
for th* areas Of media, promotion, advertising-creative, budget and marketing Both company and competition history and target market* of college students will be included.
For th* regional and national competition, the das, will put the whole project
Into a presentation booklet. The booklet
wilt consist of a history of the product,
rnedia advice, marketing advice, competition hl*tory and creative advice. Th*r*
will also be an oral presentation that
accompanie* the booklet.
Lorimor will choote a team of five
the regional.. *l Itn 	
doa real good Job,' th* said.
On* class member, Brad Cross, said
that because of th* small market that
Coors it distributed In-only 17 western
states, not induding Oregon -CSUF will
hav* an advantage over schools from the
•We know what work*,' he said
"We already hav* some information
on how ttudent* meet and what will
Cro»» said that tome of the Information the das* has gathered may be
slanted due to the high profile Coon ha*
intheFre*noarea.
The AAF has set up limit* on what can
be done, how much money can be spent
Coor* and the AAF provide money to
the regional and national winner* to
cover   their   hotel   and   trunjportation
See Advertising page 8
CSUF Ag School requests
funds for energy research
The CSUF School of Agriculture,
along with th* schools of Natural
Science and Engineering, hav* requested S4.2 million from th* fund
that Governor Jerry Brown established in an executive order issued
at th* Tulare Farm show.
Th* San Joaquin Valley Agricultural and Energy Technology
Project is to be funded from the
proposed agricultural fund.
-The»e project, would be in tatting up production equipment on the
university farm tht would involve
and   conservation   and   begin   re-
March on it.
*W* have a tremendou s oppor-
tunity to assist farmers In lowering the co»t* of energy,' Smallwood
said.
One of the proposed protects
would take farm waste, and with th*
methane bio-gas unit, convert It- to
'We have a tremendous
opportunity to assist
farmers in lowering
the costs of energy'
the ga. to be converted for us* In
farm equipment. Another project
i* the solar unit. The solar unit
and water would be involved In hasting and conservation
The fundt for the project ar*
appropriated for the year beginning
July 1. It will not be known until
after May whether the fundi will be
atueialcohoninit^Tn>etnaz>*Tl>
ma*» unit with a new dairy, a water
and agriculture unit and a solar
unit,* Charles Smallwood, dean of the
School of Agriculture, said.
The purpose of the project is to
take the latest technology
number of legislatures h
that we should begin this activity,'
Smallwood said.
The legislature will put the money
aside from th* funds that come from
the tideland  oil
THIS OFFER EXPIRES MARCH 14
UNIVERSAL
open 2nd Health Spa at
CEDAR & HERNDON
NOW TWO FULL YEARS ONLY
[00
$48°
ENROL LNOW, PAY LATER
DEPARTMENTS For MEN* WOMEN 1
•NO QIMMICKg'NO HI OH PRESSURE
FACILITY INCLUDES
•Largo luxurious full-quipped  Health Sp*.
.ParaonallMd   exercise   Instruction:   radix*,
ton* or build.
«Ex*rclm claw* *v*ry hour I
.Jacuzzi,   sauna,   private   drawing   room.,
Individual *riow.r«.
.Nutritional    guidance.    .Swimming    pool.
•Unlimited u«* of faclllti**.
RESULTS   GUARANTEED   OR   10   TIMES
Your Money Back
•Only 100 man'* and 100 woman'* m*mb*r-
...-ado** to th* new
hurry Into
ABOVE PRICE. If you
Cedar & H*rnCon Spa
at  th***  low  price* i
Universal Danae Health SPA
r
^Shopping
for
Savings?
Shop With
The
|   Daily Collegian
SPECIAL
- COUPON
BuuUL
ISSUE
IIUIIIIIIIHIIMIJiJUl
A
M*wfct,t-ai--*»0*a, Ctaaaim-9eaaS
Funds requested
Tutoring center feels crunch of tighter budget
8yShan»nChag "I wonder how long it will survive with program and asks
budget cut,,* Mark Robinson, a tutor to tha  ■   *■■"
Th*   need  for  Associated   Student,    said. ""•—
funding is felt not only by
p|*,' Cowing* said. He Is able to learn
at hi* own »peed and -" "
at a private session.
Olgin,
es, but also by k
e of the ttudent*.
i'u Tutor* are required to be r.  ...,_.—— „_
The tutorial center, which is open from by an Instructor and to go through orien-         • I think it's one of the be*t services
6 p.m. on w**fcd*r* and 10 Ution. offered,- Cowing, said about th.
 ^i~ vt- fc—j ^^r- nrovlrW, an to- vlo*. which Is provided free of d
■aaaaaaaal
    ^   •H*r«ltiav*th*h^lnwdte*i*abl*
son and the funding request' approved need help in a certain sub}*ct.                          'I llketh. caiual atmospner. uewwn     me to get the Bs and Ct to pats the
OlgirTsaUcl    ~n°4"« r^*« -«sprovew. ^\^m^6^t***^1ltmiam    tJ^^tiite*.-C---lr*Jssaid.O)wlr«*    court*.-
"I'm in favor of the tutorial service, tutee,'point,'Roblnwnjald.                      is a student who carries 6 units and        The »ervic* is centered around one
and I think Manuel I, doing .uTexce.: The center I, able to match a tutor    works  full-time.   Since  he carrle.  all     them.: It I* a *tud*nt .ervice run by *tu-
lent rob ' said Albert Cowing* who has wi,h » Me* three-quarter* of the time,     night cUsse* and work, during the day.     dent* for students.
been using the tutorial cenfer fo7four The upper division chemUtry and th.    It I,^difficult ta-him to meet with a tutor                        -ajJJJJJgfggg.^^
semestors.   Th.  center  has  Ml  the J"*"**!««••»•»*■*•*•»««■*    *%££E?i2^ * ** a* a
crunch of the rwwtlahtwrxjdaet and ha, tutor with til***.                                             Craartogs has been arm to work.out •
cC« .uJrvX^aVTaZa^'otlZ Of", **-***  go-  thrc^un-    sd^tl^comr*nl*ntta
hour, a weak of totorlal^vto. to two "***** ?**• Ht ^ up th. tn^truc-    **^«»«or'    ^^     .._    •£
different court**. tor *nd th* u*pitme.it, explain* the        Th* tutors are pretty reliable peo-
Efforf made to. contact pro.spective NA students
A concerted effort to contact prosper.- American Indian Council and th*
live student* among Native American inter-Tribal Coundl of California.
Indian* in th* university service ara* Sh* also serve, as an Indian delegate
hat been Lunched by th* Educational to th* Economic Opportunities Corn-
Opportunity Program at CSUF In con- mission in Fresno,
lunction with the Fresno American In- Hulzar has been litttrurrtentol In th* i
dianCouncil. implementation of several program* I
'       -   -7 of EOF eludingtheJohnson O'Malry JrarJi.
cfm&L
\ for culturally r*-
Mirv Huizar It Cv.~^~— -_  .....  _„..„„  _  	
proiect which I, designed to make the and th* Ffsno Child P* ■ .lopmwtt Ctv
N^ American Indian comnsunlty ter which provide* cart ^ *duoOon
aware of educational service* that ar* .for Native American Indian children
available to them In the Central Valkry. - from three to f»v*y**r*ofaa».
Born . nwrnber of th. Chockchahsl <£"£™*£^^
tribe in the Table Mountain area of ^*^^^*l-«T I^L"
Friant, Hulzar has been active for Indian ^.^^f*™%™°J^
several year* in working with local In- •»* ^^n*^miS^^ZS^
dian organization* induding th* Fresno   ** • ***<•«> of EOP *nd urrfvwttty
      z m
low with only 33.3 percent of all Indian* \ oRS,*?,-
graduating   from   high   tchool.   Th* •   sophIa
median year* of tchoollng for Indian* •   LORE" ■
I* 9.8 years compared with a rational • AS AU
*v*ra*«oM2.1y**rt. '•  ffij
Students, parent*, Khoolt and other J     T    A
*g*nct*s interested In mor* Intama- x    JLa/m  _—__^„_       	
tion^>out the Native American rxrtreach *     on zmivaqo . at; la mancha « x
project should contact Hulzar at 4*7- ••••••••••••••*..«*-*j«»f*J2M
1021 L..M?JsiteSi.S;Z?..
Ml
CLASSIFIEDS
$250 REWARD
ta Information on th* return of
Kawasaki LTD 1000. Use. .No.
1S7175, black with sliver stipe and
red pinstriping, 4 into 1 ttarkar
header, K & N air filters, appro*
2.300 mile,. All information confidential. Call 292-8285.
ROOMATE NEEDED
apartment now «v
A»kta John 226-0873
STUDENT COUPLES
Earn a modest lu
tlupplementtc
Call 435-0185.
SOFT CONTACT LENSES
If **jpa*^  PRICE INCLUOeS:
\rr^\r      •1^********'*
(Shaw and Peach)
dovi.,CA«3*1J
FOR APPOINTMENT CALU
-3gD*yr«<*wpC*re
(All fitting. a*dl«w evaluation by a Dr<ter»fO»4B**.tr,').
299.7266
<oux« unoo «'/-nT/
CSUF
JdZZMIDW
Willi Guest Soloisi
From Tk Mrav^iiftN Srrow,
JACK  SHELDON
8PM TUESDAY
MARCH IO, 1981 • CU LOUNGE
Ail Tfcktis tl.OO AvAJUbU ai
CU JrefaDesk on At ite Door