1979_09 The Daily Collegian September 1979

              TheDedy
rM, 1979
David Armstrong's American Journal
Natural nutrilionalists fight for respectability
LAS VEGAS -It's 115 oegrees outside under a pitiless sun. but inside, amidst
the air-conditioned kitsch of the Las Vegas Hilton, delegates to the health food
industry s annual convention are coolly assessing their future And the future,
on the surface, at least, looks bright
Once considered beyond the pale of respectability, them erstwhile food faddists have done a good deal to spark America' s surge of interest in diet and nutrition and natural lifestyles In the process, thek* once-tiny industry hm grown
faster than a zucchini squash in a summer garden
Over half of the country's 6,600 health food storm did not exist even five
years ago Yet, retail sates last year were a cool $16 billion, and even conventional supermarkets are stuffing dwir shelves with "natural' products to cash
in on the trend
Closely allied with dw growth of natural foods is the increasing popularity of
holistic, preventive medicine, in which diet, yoga, mogevrtamin therapy and
other techniques are posed as alternatives rn drugs and surgery Indeed, many
of the thousands of products on display ham deal not only with eating but with
healing
If one is to believe the smiling spiels of health food promoters, ths sky is lite
limit But behind the smites lies concern that recession and repression could arrest the trends towards natuml food and medicine before they really take hold
A fust-fledged recession would probably take the wind out of the sails of the
health food industry Health foods - because of their relatively small volume
spotty distribution, hard-to-get natural ingredient! and sometimes hefty markup - cost far more than conventional foods That makes them desirable extras
not necessities, on most people s shopping lists
Repression is another, at least m thorny, mggggej In thek footrace to suc-
cam, heekh food entrepreneurs have itepped on some influential torn: thorn of
the pharmaceutical giants and conventional rood processors, for example Hoi
istk health advocates have, likewise, made powerful enemies in the medical
establishment Both have drawn the fare oi government regulatory agencies
The US Food and Drug Administration recently proposed that some vita
mm end mineral supplements - vitamin E snd magnesium, among them - be
withdrawn from over-the-counter sales end reclassified as prescription drugs
Organizations like the National Nutritional Foods Association, sponsor of the
Las Vegas confab, have vociferously attacked the FDA plan, arguing that R violates the consumer' s freedom of choice ond reflects the ill will of powerful special interests towards the health food industry
Similarly, scientists close to the heekh food and holistic health movements
are finding that their sources of funding are drying up A cam in point is that of
Dr Linus Pauling, the two-time Nobel Prize winner whose work with vitamin C
on the common cold and cancer have made him a pariah in orthodox medical
circles Pauling, who treats cancer patients with vitamin C at hit Linus Pauling
Institute in California and cites apparently remarkable successes by Dr Ewan
Cameron in Scotland, has been repeatedly denied funds to expand his research
Pauling is at the convention, a craggy-faced 78-year-old with a shock of white
hair and a stow but forceful way of speaking His speech is the most warmly-received of the convention, topping even that of George McCovern, who became
a hero to the health food movement when his Senate Subcommittee on Nutrition recommended a turn away from Big Macs and Ding Dongs to unprocessed,
wholefoods
aSUSM-V*
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According to Pauling, megadoses of
toxify the body and activate its immune system,
ferring to s recent, highly-publicized study by
to duplicate Ewan Cameron's test results
Mayo Qimc used cancer patients whom heavy
ready destroyed thek immune systems Only s
, a
nk osdn t putilkim dm radical
None of the foregoing is to
tees are saints Last year ki Los
substitute wm found to be saMhaj
expensive health food label And whan s TV
'organic' produce them eeriier this year
supernwket produce showed up. Clearly
But repression m the guise oi rwjutatten a
mental body wisdom of dw natural food and .
thetic foods, law synthetic fusts, won t tatw m
Itac in the tang run, beseem
C (10 or mom grams a day) de-
wotaUkig it from disease Rathe Maya dime that atternpted
s - Pauling says the
doses of chemotherapy had al
handful of the patients Carrier
to Pauling, the Mayo Oi-
food and hokstk health devo-
of an 'egg-free' mayonnaise
hit
t do. America needs the est-
^ - It maal ■   fc aaak\ a ■ ■ ■ ■■. m       fi i—
i am sue rwaitn movevnenxs. jyir
vary far, end they 'II prove oast-
Lascola's goal earns
Bulldog kickers' draw
£Z2S.
The wind wm absent from Saturday
night's match but not the satisfaction,
CSUF soccer coach Bob Pereskin still
felt over the contest played in Sacramento
CSUF tied Cai State Sacrenwnto 1-1
to even ks mston record st 1-1-1
Bereskin s crew wm ranked No. 6 in
the far west entering this past weekend section
Tony Lasscola scored the only 'Dogs'
gosl just prior to the end oi the first hsd
to tie the game Lascota tallied on his
second penalty-kicked goal dks meson
Goalie Kirk Shermer wm a key cog in the
Bulldog defense
'Kirk wm very good.' lauded his
coach 'He made three or four outstanding saves -he s a vary cimsy goalkeeper, no doubt about it '
Despite the fact that Sacrenwnto did
not boast a strong team last yee* Bereskin said that the host .has made improvements     'like     everyone     esse.'
Said Bereskin, 'They're going to surprise a lot of people In our own case,
they worn up for us Both teams payed
full speed for all 9o minutes It was a big
improvement from the Santa Bsrbara
fiasco '
Bereskin wm referring to the Bulldog s only defeat-e 4-2 tarn to UC
Santa Bsrbara at Ratdiffe Stadium last
weekend CSUF had a 2-1 half time
lead, but the 'Dogs than suffered their
worst had of the year before on estimated 350 fans
'Actually, wa played six halves so
far this season and have played wall in
five of them,' Bereskin said 'The onfy
liiWMWBimnem hm been diet one bad
had
'We have vary, vary good talent,'
he continued 'Why on that particular
day we go out and piay so badly I don't
knew We had a complete loss of composure "
The Bulldog mentor feft that mfurtes
hurt them the most, as Fernando Gutter
rez, Tony Conzstaz, Dennis Odorico and
Tom Little all had to be sidelined during
trw match
'When you have four of yourll start
ers out. ft kind of breaks the cohesions
you ve tried to build.* Bereskin said
'Oocastonalty. s new man off the
bench can do really well But it took all
the starch out of us Since we re reta
trvefy a young toam, it wm hsrd for us to
handm emotionally '
CSUF won its opener 3-0 over U.S.
The key individual play hm thus far
been providod by Gutierrez, s sophomore  right fuNback  from   Porterville
'He hm been so consistent that it s
bean knpoeseste to beat him defensive-
ty.' Otieafcta said    'Met been pneno-
bo said that ptaymakers
nd Brett Stoner, along wrth
goals dms far) hm keyed
Tom/
Odorico (two
Sept. 26-27
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oaWottSi
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