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Y COLLEGIAN Tueeday, k Oar inflationary culture irtyn Green ™»~ •„«■.« is— .. __^ _... ...... _ •»' . By Martyn Green Almost every week we hear news of attempts the government Is making to 'curb Inflation* to the economy. Yet this is not th* only area of American life where Inflation to operating - it U, to fact, only a very small part of it. We have, I suggest, not only an Inflationary economy - but a •runaway' culture. Moreover, to thla fast paced'progressive'society there ts not only more Inflation ln the culture than to any others, but there appears to be time | One of the first things a foreigner arriving ta Fresno notices is the ten-mile long Junk yard they call Blackstone Avenue. In terms of 'loud* signs and hill- boards lt is the 'noisiest' street ln town. With no apparent planning and absolutely no taste (except for brash attention-distracting, eye-polluting, sales-orientated one-upmanship) It Is a picture of commercial anarchy. One can 1 with virtually no signs. Then one day a restauranter hoisted a proclamation of 'Meals HU Midline' or 'Open MU 1 a.m.' Not to be outdone, another did likewise, others foUowed. Once all were equal again, one raised his sign a further ten feet and added neon lights. Sure enough - others followed. And then they were equal again. EQUILIBRIUM to lose customers, the station next door did llkewaya —and promoted lt with a huge, ugly eight- foot wide sign. Soon all the gas sUtlons were warring over the gas prices - and they became not simply 30 cents a gallon - but twenty-nine and nine tenths. Not that it did anybody any good anyway. Once everybody else had caught up and things were back to equilibrium again they then started giving out glasses or mugs. And stlU the signs grew. So now today we have the sickest site for signs that ind create, directly and indirectly, an average of two car wrecks every day on Blackstone ' our culture where Inflation Is evident If not rampant. Politicians make promises - and never keep them. Perhaps more belt they don't, the other candidate (who has also made promls**) wUl get to In- ' Electioneering then be- > perhaps a question of see- nlavTthit o _rw__ tot and y*t still seem believable - toe original 'snow Job' In fact. And then, ln the absence of .honor (or verv little of It), Instead of discussing Issues you have to malign, attack and make fun of your opponent - because he's doing lt to you and, It's dog eat dog, buddy'. And so the rot continues. LINGUISTIC INFLATION In the area of language, inflation is rife. And Madtson_A.venue Is perhaps the worst offender to promoting linguistic lnflat%j£ Aware of how the connotations of words 'color' our perceptions they sell us on toe Ideas of 'Stupendous sales* and 'Fantastic savings'. (After all, whoever heard of 'small sales*and«mln- lscule savings'?) And tubes of toothpast today start at 'large' (because 'small'connotes'meager'), move through 'magnum' and top out at 'giant'. In their advertising copy their products are 'the finest*, 'the cleanest', •the warmest' — despite tha fact that rival products claim exactly the same, thing. Or else they are •better*, •smoother1' or •creamier*. (Yet no one asks, •Than what?') Then, ln show business, a singer Is WUed as The Fabulous -» or 'The Great -• and Introduced as 'Lovely -» or 'Beautiful -» despite any evidence to the contrary . Descriptions, then.aredls- ptoced toward the top end of the 'spectrum" — and hence leave no room for any more meritorious and deserving artistes - after all, what could be better than Madison Avenue was also guilty of perpetrating that 'deUberate mistake' which had thousands of purists up to arms against them. •Winston tastes good Uke a cigarette should', turned out to be a more effective sales line than the copy writer could have dreamed. The few people It alienated were, no doubt, more than compensated for by the ones who paid attention - and consequently bought the product. No matter that copywriters are unofficially rewriting EngUsh grammar ('Like' should be used for comparison), language is dynamic, they say - and besides, It sold the product. ADULTERATED •Tin Pan Alley' Is also a covert Inflation-Inducing agent. Moving towards greater acceptance due to the effects of popular songs Is the word "ain't* and the split Infinitive derived from lt, •ain't got no -.' Moreover it might be postulated that even word-sounds will be ultimately affected by the adulterated pro- _J\fecfibut when you pick up a four-pack it-sheavyr groups. Already A ^_ _ learned by foreigners are hopelessly mispronounced and misconstrued - simply because they cannot hear correctly the words on the records tbey pUy. (Go to any cheap nightclub or bar ln Germany or Czechoalovakla, for Instance, and see). as 'co-operate* .and 'pre-emption' were hyphenated, (as they stlU are ln English). Now we see whole - 'co-operate' and 'preemption* are nowbelngspeltwlth a vlersls over the second vowel (two dots over the 'e* or *o' - as to naive). And, ta Uct, even this is dying out after barely Waning. In some Journato then we find words such as'preexisting' spelt without any diacritical marks whatsoever. At the very leaat this development makes lt harder for the foreigner to learn written EngUsh - it is just one horrible rule of EngUsh • • • • grammar they have to remember. INNOCUOUS In bur spoken language, swear words, too, s**m tocaUforsom* defUtlonary measures to some people'* vocabulary. If you liberally sprinkle your tanguage with a cuss word almost every other word — as some people do-what do you say to express your aggression when you are really mad? As to all the other Inflationary trends, when you reach the end of the 'spectrum', where do you go from there? However, when ln company, since vulgarity and blasphemy are highly negatively sanctioned In this society, people (particularly women) utilize the process of vowel attenuation in a positive way. Thus the word 'shoot' replaces it's unacceptable counterpart. Tueaday, May 4. 1971 THE DAILY CC a call to awareness V COLLEOMN ■gosh-darn." These are, of course, euphe- mlslros and certainly, roost will agree, more accepUble than the. words which they replace. Bjit America roust be the roo*t eu- phomlsm-consclous country to the world. True, in Russia they call the poor 'under-provisioned', and to England people more usually 'pas* away' than just plain dl*. But bar* ln America we have a veritable lexicon of them. Old people then are •Senior Citizens', Uvtafin'Leisure villages' and driving 'pre- U termed a 'homey type' over here. COMPARATIVE In politics euphemisms are no leas neglected. Less developed countries are referred to as •emerging', *developlng','have- not* and 'needy*. That'less than developed' Is not In itseU a euphe- paratlye term and since aU countries are only relatively well developed (and not absolutely - for who would suggest that even America has 'arrived'?) ttlsthe only term that signifies this relativity. Then a movement of troops Into another country Is termed an 'Incursion* and search and destroy missions are now called •search and clear*. Finally, an organized retreat Js called a •tactical withdrawal'. Transplanting this phrase to a college campus - Instead of a boy saying he beat a hasty retreat he might weU recount, 'Her Uther caught us to the bedroom together, so I made a 'tactical withdrawal'.* Euphemisms even sttrt out as unacceptable aubstltutes for equally unacceptable words. When the word 'screw' flrat replaced its counterpart, It was no less objectionable. Now It ha* really 'arrived* - If you buy a car for more than tt was worth you were 'screwed'. And even a Catholic sister ln charge of a girt*' school was once heard to complain, 'We've had a lot of trouble recently with screwing DEVALUATION Euphemisms are, of course, used to sweeten the unpleasant. But unfortunately, as with aU Inflation, lt leads to devaluation. Consider the variety of terms used for a plain old fashioned •tavatory'. In England they can still get by with this term without feeling too much embarrassment, although 'toilet' Is the more usual form. 'Loo* — perhaps from "Waterloo* - Is also used. But ln America even euphemisms for i. While houses have ■bathrooms* then, bars and res- now, ln parks and recreation area there are, ot all things, •comfort sUtions'lYetlnthewar zones of Vietnam, Americansol- dlers have to make do with plain old 'latrines'. When will we ever call a spade' a spade? (Euphemistically speaking, that's a derogatory term for a BUck per- son.) The devaluation of our linguls- . n girt* do for Instance), or ev*n ■darting" tor those less than very dear. If one uses these term* so tritely - what does one call one's fiance or spouse? Koreans — and probably aU OrienUU - think similarly. A Korean friend Informed me that they would never think to say 'Thank you' ln their own,country for something so sroail a* holding a door open for them. To them ltdevaluesthe meaning of gratitude. Similarly, perhaps we ar* sometimes guilty ot using the words, 1 love you,' too easily and without full and certain basis ln a sincerely felt emotion. When one finds a person whom one reaUy loves, what does one tell them to order to distinguish the difference, In order to Indicate their profound significance - 1 REALLY TRULY love you'? DEPRESSION Finally, there Is Inflation to terms of behaviour. If a boy or girl you date only once Jumps Into bed with you Immediately, what Is left for anybody you feel baa any more significance ln your Ufa? If on* gives all that one has, so easily, and at least without come consideration for their significance, does lt not greatly devalue that very aet of giving tteelf? In- repeated often enough and to large amounts — ultimately lead* to depression, for there U nowhere else to go. There are 800,000 word* In the Engllsh language.- And, lt might be argued, If we don't Uke - -• - ' - " nfort sUtioo' of the other* — or a neologism, for there U Indeed no arbitrary limit to the length of our lexicon. Bat even lt we do accept this a* practicable and useful lt wiU not solve most of our problems of 'cultural Inflation.* Blackstone Avenue must one day reach a point of saturation (If lt baa not already) with Its colourful clutter of sickening signs - *v*n U for no other rea-' son than the fact that the human sensory system has a physiological UmlUUon to IU perceptual capabilities. And where also does Madison Avenue go? Mor* Important, ta our 'progr*»*lv*" *o- clety, if sex Is to become ever mora readily available, where then do WE go, when we want to show, "I love you"? .' (Or. I no, Uv lng perhap* ta "Hope Manor" of all pUces — a perfect example of sickly, saccharin-sweetening perception-colouring words). SICKENED If you die ta Fresno your body wlU be taken care of by the cold hand* of a "mortical surgeon' at a 'funeral home* and then perhaps lain to rest' (deposited) in the delightful splendour of •The Chapel of the Light' - another example of perception colouring. However, If you were wise you would have made your •pre-need' selections (before you finally 'kicked the bucket' to use an antl-euphemlsm). Especially since this 'garden of eternal life" (you can almost hear the angels sing) 'serves aU faiths' (even Black Muslims?) thus 'renewing and preserving the spirit of brotherhood.'Having been thoroughly sickened by these once-meaningful but now totally devalued words - what do we do when we really want to talk about ' such things as "brotherhood"? Continuing with the Idea of euphemisms - to America, when Janitors once became "custodians", Ubrary heads became •archivists'. (In London, when caU glrU became 'models', real models chose an apt appendage and became simply 'model girl*"). And then, ta America, a girl is not "plain" or 'ugly' - she ha* a "homely" face. Thus, unless he want* a punch ln the mouth, an Englishman better quickly learn that the 'homely type of girl' he perhaps likes, Thought for the day: So what? Ufe ten't forever. CAMPUS inRKATIOHAL World's shortest CPA aptitude test. □ Problems stimulate me. D Problems upset me. If you want to earn a living in a field that constantly offers new and exciting perspectives— new problems to solve—consider the work of the CPA. j A CPA has to grasp the essentials of many different fields, and have the independence to form objective opinions about them. He's more in demand than ever before, by corporations, non-profit agencies, government bodies at all levels. Why? Because the increasing complexity of business requires new concepts of fact- gathering, problem-solving, and communication . of economic informatibn. The CPA, for example, is one of the leaders in planning new ways to use computer systems. He might also be called upon to weigh the relative merits of social programs in terms of available resources, helping to shape an urban renewal program, for example. ■ So if problems intrigue you, and if you have aptitude for concentrated, meticulous, creative thinking, you might make a good CPA—in a public accounting firm, in industry, education or government. At some point, you might even decide to form a firm of your own. Talk with your faculty advisor. He can tell you about the courses that could lead toward a CPA certificate soon after graduation. Or you can do graduate work. You can also learn about the work of a CPA in a booklet we'll be glad to send you. Drop a note or card to: The California Society of CPA, 1000 Welch Road, Palo Alto 94304. g The California Society of Certified Public Accountants
Object Description
Title | 1971_05 The Daily Collegian May 1971 |
Alternative Title | Daily Collegian (California State University, Fresno) |
Publisher | Associated Students of Fresno State, Fresno, Calif. |
Publication Date | 1971 |
Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
Subject | California State University, Fresno -- Periodicals. |
Contributors | Associated Students of Fresno State. |
Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
Format | Microfilm reels, 35 mm. |
Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
Language | eng |
Description
Title | May 4, 1971 Pg 4-5 |
Alternative Title | Daily Collegian (California State University, Fresno) |
Publisher | Associated Students of Fresno State, Fresno, Calif. |
Publication Date | 1971 |
Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
Subject | California State University, Fresno -- Periodicals. |
Contributors | Associated Students of Fresno State. |
Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
Format | Microfilm reels, 35 mm. |
Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
Language | eng |
Full-Text-Search | Y COLLEGIAN Tueeday, k Oar inflationary culture irtyn Green ™»~ •„«■.« is— .. __^ _... ...... _ •»' . By Martyn Green Almost every week we hear news of attempts the government Is making to 'curb Inflation* to the economy. Yet this is not th* only area of American life where Inflation to operating - it U, to fact, only a very small part of it. We have, I suggest, not only an Inflationary economy - but a •runaway' culture. Moreover, to thla fast paced'progressive'society there ts not only more Inflation ln the culture than to any others, but there appears to be time | One of the first things a foreigner arriving ta Fresno notices is the ten-mile long Junk yard they call Blackstone Avenue. In terms of 'loud* signs and hill- boards lt is the 'noisiest' street ln town. With no apparent planning and absolutely no taste (except for brash attention-distracting, eye-polluting, sales-orientated one-upmanship) It Is a picture of commercial anarchy. One can 1 with virtually no signs. Then one day a restauranter hoisted a proclamation of 'Meals HU Midline' or 'Open MU 1 a.m.' Not to be outdone, another did likewise, others foUowed. Once all were equal again, one raised his sign a further ten feet and added neon lights. Sure enough - others followed. And then they were equal again. EQUILIBRIUM to lose customers, the station next door did llkewaya —and promoted lt with a huge, ugly eight- foot wide sign. Soon all the gas sUtlons were warring over the gas prices - and they became not simply 30 cents a gallon - but twenty-nine and nine tenths. Not that it did anybody any good anyway. Once everybody else had caught up and things were back to equilibrium again they then started giving out glasses or mugs. And stlU the signs grew. So now today we have the sickest site for signs that ind create, directly and indirectly, an average of two car wrecks every day on Blackstone ' our culture where Inflation Is evident If not rampant. Politicians make promises - and never keep them. Perhaps more belt they don't, the other candidate (who has also made promls**) wUl get to In- ' Electioneering then be- > perhaps a question of see- nlavTthit o _rw__ tot and y*t still seem believable - toe original 'snow Job' In fact. And then, ln the absence of .honor (or verv little of It), Instead of discussing Issues you have to malign, attack and make fun of your opponent - because he's doing lt to you and, It's dog eat dog, buddy'. And so the rot continues. LINGUISTIC INFLATION In the area of language, inflation is rife. And Madtson_A.venue Is perhaps the worst offender to promoting linguistic lnflat%j£ Aware of how the connotations of words 'color' our perceptions they sell us on toe Ideas of 'Stupendous sales* and 'Fantastic savings'. (After all, whoever heard of 'small sales*and«mln- lscule savings'?) And tubes of toothpast today start at 'large' (because 'small'connotes'meager'), move through 'magnum' and top out at 'giant'. In their advertising copy their products are 'the finest*, 'the cleanest', •the warmest' — despite tha fact that rival products claim exactly the same, thing. Or else they are •better*, •smoother1' or •creamier*. (Yet no one asks, •Than what?') Then, ln show business, a singer Is WUed as The Fabulous -» or 'The Great -• and Introduced as 'Lovely -» or 'Beautiful -» despite any evidence to the contrary . Descriptions, then.aredls- ptoced toward the top end of the 'spectrum" — and hence leave no room for any more meritorious and deserving artistes - after all, what could be better than Madison Avenue was also guilty of perpetrating that 'deUberate mistake' which had thousands of purists up to arms against them. •Winston tastes good Uke a cigarette should', turned out to be a more effective sales line than the copy writer could have dreamed. The few people It alienated were, no doubt, more than compensated for by the ones who paid attention - and consequently bought the product. No matter that copywriters are unofficially rewriting EngUsh grammar ('Like' should be used for comparison), language is dynamic, they say - and besides, It sold the product. ADULTERATED •Tin Pan Alley' Is also a covert Inflation-Inducing agent. Moving towards greater acceptance due to the effects of popular songs Is the word "ain't* and the split Infinitive derived from lt, •ain't got no -.' Moreover it might be postulated that even word-sounds will be ultimately affected by the adulterated pro- _J\fecfibut when you pick up a four-pack it-sheavyr groups. Already A ^_ _ learned by foreigners are hopelessly mispronounced and misconstrued - simply because they cannot hear correctly the words on the records tbey pUy. (Go to any cheap nightclub or bar ln Germany or Czechoalovakla, for Instance, and see). as 'co-operate* .and 'pre-emption' were hyphenated, (as they stlU are ln English). Now we see whole - 'co-operate' and 'preemption* are nowbelngspeltwlth a vlersls over the second vowel (two dots over the 'e* or *o' - as to naive). And, ta Uct, even this is dying out after barely Waning. In some Journato then we find words such as'preexisting' spelt without any diacritical marks whatsoever. At the very leaat this development makes lt harder for the foreigner to learn written EngUsh - it is just one horrible rule of EngUsh • • • • grammar they have to remember. INNOCUOUS In bur spoken language, swear words, too, s**m tocaUforsom* defUtlonary measures to some people'* vocabulary. If you liberally sprinkle your tanguage with a cuss word almost every other word — as some people do-what do you say to express your aggression when you are really mad? As to all the other Inflationary trends, when you reach the end of the 'spectrum', where do you go from there? However, when ln company, since vulgarity and blasphemy are highly negatively sanctioned In this society, people (particularly women) utilize the process of vowel attenuation in a positive way. Thus the word 'shoot' replaces it's unacceptable counterpart. Tueaday, May 4. 1971 THE DAILY CC a call to awareness V COLLEOMN ■gosh-darn." These are, of course, euphe- mlslros and certainly, roost will agree, more accepUble than the. words which they replace. Bjit America roust be the roo*t eu- phomlsm-consclous country to the world. True, in Russia they call the poor 'under-provisioned', and to England people more usually 'pas* away' than just plain dl*. But bar* ln America we have a veritable lexicon of them. Old people then are •Senior Citizens', Uvtafin'Leisure villages' and driving 'pre- U termed a 'homey type' over here. COMPARATIVE In politics euphemisms are no leas neglected. Less developed countries are referred to as •emerging', *developlng','have- not* and 'needy*. That'less than developed' Is not In itseU a euphe- paratlye term and since aU countries are only relatively well developed (and not absolutely - for who would suggest that even America has 'arrived'?) ttlsthe only term that signifies this relativity. Then a movement of troops Into another country Is termed an 'Incursion* and search and destroy missions are now called •search and clear*. Finally, an organized retreat Js called a •tactical withdrawal'. Transplanting this phrase to a college campus - Instead of a boy saying he beat a hasty retreat he might weU recount, 'Her Uther caught us to the bedroom together, so I made a 'tactical withdrawal'.* Euphemisms even sttrt out as unacceptable aubstltutes for equally unacceptable words. When the word 'screw' flrat replaced its counterpart, It was no less objectionable. Now It ha* really 'arrived* - If you buy a car for more than tt was worth you were 'screwed'. And even a Catholic sister ln charge of a girt*' school was once heard to complain, 'We've had a lot of trouble recently with screwing DEVALUATION Euphemisms are, of course, used to sweeten the unpleasant. But unfortunately, as with aU Inflation, lt leads to devaluation. Consider the variety of terms used for a plain old fashioned •tavatory'. In England they can still get by with this term without feeling too much embarrassment, although 'toilet' Is the more usual form. 'Loo* — perhaps from "Waterloo* - Is also used. But ln America even euphemisms for i. While houses have ■bathrooms* then, bars and res- now, ln parks and recreation area there are, ot all things, •comfort sUtions'lYetlnthewar zones of Vietnam, Americansol- dlers have to make do with plain old 'latrines'. When will we ever call a spade' a spade? (Euphemistically speaking, that's a derogatory term for a BUck per- son.) The devaluation of our linguls- . n girt* do for Instance), or ev*n ■darting" tor those less than very dear. If one uses these term* so tritely - what does one call one's fiance or spouse? Koreans — and probably aU OrienUU - think similarly. A Korean friend Informed me that they would never think to say 'Thank you' ln their own,country for something so sroail a* holding a door open for them. To them ltdevaluesthe meaning of gratitude. Similarly, perhaps we ar* sometimes guilty ot using the words, 1 love you,' too easily and without full and certain basis ln a sincerely felt emotion. When one finds a person whom one reaUy loves, what does one tell them to order to distinguish the difference, In order to Indicate their profound significance - 1 REALLY TRULY love you'? DEPRESSION Finally, there Is Inflation to terms of behaviour. If a boy or girl you date only once Jumps Into bed with you Immediately, what Is left for anybody you feel baa any more significance ln your Ufa? If on* gives all that one has, so easily, and at least without come consideration for their significance, does lt not greatly devalue that very aet of giving tteelf? In- repeated often enough and to large amounts — ultimately lead* to depression, for there U nowhere else to go. There are 800,000 word* In the Engllsh language.- And, lt might be argued, If we don't Uke - -• - ' - " nfort sUtioo' of the other* — or a neologism, for there U Indeed no arbitrary limit to the length of our lexicon. Bat even lt we do accept this a* practicable and useful lt wiU not solve most of our problems of 'cultural Inflation.* Blackstone Avenue must one day reach a point of saturation (If lt baa not already) with Its colourful clutter of sickening signs - *v*n U for no other rea-' son than the fact that the human sensory system has a physiological UmlUUon to IU perceptual capabilities. And where also does Madison Avenue go? Mor* Important, ta our 'progr*»*lv*" *o- clety, if sex Is to become ever mora readily available, where then do WE go, when we want to show, "I love you"? .' (Or. I no, Uv lng perhap* ta "Hope Manor" of all pUces — a perfect example of sickly, saccharin-sweetening perception-colouring words). SICKENED If you die ta Fresno your body wlU be taken care of by the cold hand* of a "mortical surgeon' at a 'funeral home* and then perhaps lain to rest' (deposited) in the delightful splendour of •The Chapel of the Light' - another example of perception colouring. However, If you were wise you would have made your •pre-need' selections (before you finally 'kicked the bucket' to use an antl-euphemlsm). Especially since this 'garden of eternal life" (you can almost hear the angels sing) 'serves aU faiths' (even Black Muslims?) thus 'renewing and preserving the spirit of brotherhood.'Having been thoroughly sickened by these once-meaningful but now totally devalued words - what do we do when we really want to talk about ' such things as "brotherhood"? Continuing with the Idea of euphemisms - to America, when Janitors once became "custodians", Ubrary heads became •archivists'. (In London, when caU glrU became 'models', real models chose an apt appendage and became simply 'model girl*"). And then, ta America, a girl is not "plain" or 'ugly' - she ha* a "homely" face. Thus, unless he want* a punch ln the mouth, an Englishman better quickly learn that the 'homely type of girl' he perhaps likes, Thought for the day: So what? Ufe ten't forever. CAMPUS inRKATIOHAL World's shortest CPA aptitude test. □ Problems stimulate me. D Problems upset me. If you want to earn a living in a field that constantly offers new and exciting perspectives— new problems to solve—consider the work of the CPA. j A CPA has to grasp the essentials of many different fields, and have the independence to form objective opinions about them. He's more in demand than ever before, by corporations, non-profit agencies, government bodies at all levels. Why? Because the increasing complexity of business requires new concepts of fact- gathering, problem-solving, and communication . of economic informatibn. The CPA, for example, is one of the leaders in planning new ways to use computer systems. He might also be called upon to weigh the relative merits of social programs in terms of available resources, helping to shape an urban renewal program, for example. ■ So if problems intrigue you, and if you have aptitude for concentrated, meticulous, creative thinking, you might make a good CPA—in a public accounting firm, in industry, education or government. At some point, you might even decide to form a firm of your own. Talk with your faculty advisor. He can tell you about the courses that could lead toward a CPA certificate soon after graduation. Or you can do graduate work. You can also learn about the work of a CPA in a booklet we'll be glad to send you. Drop a note or card to: The California Society of CPA, 1000 Welch Road, Palo Alto 94304. g The California Society of Certified Public Accountants |