1969_12 The Daily Collegian December 1969

              8    THE DAILY COLLEGIAN
Editorial
1 wstys the situation of ettawe minority life
It of the Chi—no sp—tal edition taeIs thst
' is ready to go into a trsnsrttorwI eh—s. Cemmuni—-
Hon through ths poser h— begun by memwof repr—erstative readership on the —rt of tho student body.
The early editions wore revrd for the majority of the student bodv
to relate ta and unterstand; now they undsrstand our daily plight.
La Rata students were abte to poisrixe themselves into s working
unit which hss grouped together to help sll its po—le.
To solve sll ths problems toeing Fr—no Ststs would be s drs*m
come true, but by working together end oommunicating sll students
could claim and cherish the rewards of true brotherhood.
The specisl editions wers the opening of s new door towards un-
derstsnding snd now thst ths initial task of conveying awarerwss h—
begun, it Is time that ad F.S.C. students oontribute their thoughts.
Questions, and hopes to the Chicano pa—r to begin thst inneraction
which is imperative to that p—ce and freedom which is so highly
regarded by ail men.
Send all letters and articles to Chicano Editor care of The Daily
Co* leg ten office.
Berryhill Mokes
Another Racist Statement
Assemblyman Clsrs Berryhill      we spook of. but no one ssems to
of Cor— J—t cannot k—phis true      undsrstand.
feelings   from  showing through. This   man  ts  obviously  antl
After the highly publicised egg- Chtcsno and yet he Is on a etate
throwing Incident he managed to agriculture eommltt— that will
determine the future of most
farmworkers; Chtcanos are the
majority In the fields.
Students st Fresno Stste College who boUevo In brotherhood
aak what they can do to help
eolve problems. Berryhill ls a
threat to good will among the
races and tt seems logical that
the only true act of justice In his
csss ls to remove him from any
decision making positions. We
should work together to keep him
from retting re-elected. A benign
cancerous growth Is removed before tt becomes malignant and In
like fashion Individuals who only
wldsn ths reps crsated by prej-
edtce andm t sunder standing
should be removed — thst true
harmony among all people may
someday be a reality.
It happen— again! In a re—nt
Issue of the Fresno Golds.
Berryhill ls again talking about
Chicanoe, and this time he comes
out with s reel gem - education
Is s wsy wo can solve these
problems. People can then become porta of our society, BerrybiU said.
This appssrsd In s Freeno
newspaper1 It ls in reference to
Chicano* and la an abvtous statement Oa' the fact — doesn't believe Mexicans are, aa —putsit,
•—rt of our society" Students
of Fresno Ststs College, that ts s
form of the Institutional racism
White Prejudice
On Television
Mexican-A mart can loaders, at
pro— conferences hers and In
Washington, D.C., yesterday
called on the major TV networks
to take "Frito Bandlto" andotter
commerciala depleting Chi canoe
— "interior, crummy, bandit-
type a" off the air.
If tfkoy don't, warned officials
of the Notional Mexlcsn-American Antl-Defamation Committee,
tae Federal Communications
Comml—Ion will be asked to
for— tte rwtworka to siapply "free
time" to counter "such racist
commercials.*
"Ths day ls paat when you put
tte Negro — TV -Hog a watermelon." test now tte Chlea— ta
variously stereotyped — "thieving, —king, short, tat, lazy and
eat to be trust—." ArmandoRod-
rtoj—a. national eommltt-chair
me* aad — official of the U.S.
of s weU-taewe  corn  chip,  Is
ty tte mom subtle and In
of tte— commercials,
i Msr-
1 University promt DAILY COLLEGIAN
nt*ny^st*\    -**u.-* n.. a***
SB-P_BBBJ*S-f8      a  »a  a may*  wali
B*BwgteB -a?*     S*g     .awwwSww-
^ammAmS     a"* ■*«•■• "V ••**
^m**Xw-~ f raa-a Sta«a Callama
V Slaal aabaanaataaa SS a
• IS   a   MSB.   B—artal  at-
.. iss. i.mai.i aar-
However, the Stanford aoclolo
gist said he questioned tte company's "sampling and methodol-
ogy.*
A company official told the
Chronicle from Dallas: "We're
certainly      not     Ignoring   tl—ir
"constantly under review. We
J—t hnven't hsd a chance to get
back to them."
Arch Weet, Frito-Ley esec
utlve vice president, ssid re-
peated "standard marketing re
search" polls of Mexican-
Americana found en" overwhelmingly favorable reaction* to tte
chubby bandlto commercials.
The firm, be aaid, choee the
character — a "tongue-in-cheek
Mexican version of Robin Hood,"
bo—e be s—mod "Imam sad
enjoyable."
If   surveys   had   found  "frito
B—Bits* apgnUll to S "negative
of Mexican-Amen
never hove put him — the air.
Vietnam's Relevance   TXl'lker
To Human Students  jszz~
Today everyone ta aware of
Vietnam aad Its problems, but
I'm writing of its relsvsa— to
Meslcana sad si— to you ss hues— beings.
Walls asking foreign students
how they teal about U.S.
Interventl— I've observed that
moat of them ststs their opinions
objectively. Yet there ls — siring of the Id— that st times they
could undoubtedly receive tetter
treatment at the tends of the
devil. Why (toeen't the U.S. let
those foreign countries work out
tte teat type of government for
their countries, even if It le
communism''
Checking over the Hat of recipients of tte Medal of Honor
we a— thst Mextcane are the
majority as an sthnlc group, and
In addition make up 50 per cote
of tte casualty Hat from the
Valley. Tho— who don't return
aren't mtsaed but sometimes pilled and that tea never alleviated
their misfortune. Those who
come bock srs sometimes admired but they can't live — admiration. It's true, some of those
heroes sscape returning to
scratching out a meager living,
but their —rents snd family will
continue to te us— ss s cheep
source of labor. Thla ia — because there are still people who
believe that Mexicans, descendants of Indiana, are bom to te
beasts of burden.
Now I'll write about the most
common aspect of the Issue to all
of as. The government has attempt— to decide for us that the
stste Is of more value than the
continuance of toy life. Sorry, but
for obvious reasons I can't accept
that thought trend. Now I picture
myself In Viet Nam. Praying.
Yee, preying, bet what for' Preying — that Cod will help me kill
someone before be kills me. Tte
moot good I can see In Viet Nam
ts God acting ss a devil adminis
tering pete Bams*.. Aad Hs ta si-
mote tae late Ma— te missed the
•laughter of the ladtans.
Now tax-tag another example:
Stand a Vlstaamssa cuwiBsatBt in
from of am kere ta Freeno,
I kill htm'> No, am only
s there are taws that protect Mm, bet tecs— s my eea-
—Iso— wouioa't sitae me to MU
another hum— being. Now I picture my—If In Vim Nem In tte
same situation, resulting from s
one-year all-exponee paid retreat aponsored by Uncle Sam,
should I kill him there''Well now,
he's not on my aoll; he's attempting to determine his own destiny
on Ms own soil; (It certainly la
more his than ours) snd Isn't te
s tallow peaaant^ I hsvs pictured
tte— situations knowing that we
ha— continually kept in mind that
te la a human being.
Now I feel obligated to —k bow
the government justifies ordering
me to hste snd kill designated
tactions of Vietnamese. Supposing I could hste s single Vlot-
namese of thooo designated, I
certainly could not hate them all;
yet I would te 1—tract— to hate
and kill all members of that designated group. What I'm —ringIs
thst I could dislike an Individual,
but I couldn't dislike s whole
group or nation, especially for a
difference tn beliefs.
In addition I would Uks to propose Some Questions': Isn't it time
for us — F.S.C. students to —t
our own standards to live by end
not continue to remain silent and
subservient to thoee of the government- While thinking about
thla I have kept tn mind tte Id—
thst any state's cs—city to govern Is sub—rvt—t to the will of
tho— bring governed. Only the
Individual can subordinate his
will to some artificial order.
It's time to set on your own
conscience snd beliefs because
life won't get sweeter.
Reymundo Gam boa
lessor. announced at the conference that KNBE TV of; Los
Angeles baa already dropped the
"Bandlto" commercial.
The national committee, they
said, ted teen unable to convince
tte Frtto Lay Company of Dallas,
Texaa to withdraw the "Frito
Bandlto" commercials in private
talks with company officiate.
The company produced a survey    of   attitudes    of Mexican-
Americana    tn    several    major/
cltiee snd report— only s small
percsntsg* found tte commercial
Insults Do Not
Go Unnoticed
In cs— of Insult, which —rty
has the initial right of manlfeeting
anger or dtecontenr Is It tte Insulting, or the insulted party"
The eaa* in point is tte Berryhill
Incident. In s speech present—at
Stockton, te made remarks that
were construed — defamatory to
tte Mexican population
Par agar aslng tte speech.
Assemblymen Berryhill tools
thst tte cultural level of farm
laborers will never be ralaed becauae all they w—t to do la go
home and oet their taeos. Doee
thla constitute an insult" Yes, I
think tl does. Tte Insult can te
shrugged off aa Anglo crudeneea
and tack of taste; It can be thought
of — another majority vers—
minority Jab. or It can te
answered. In this instance It waa
answer— by Fresno Ststs stu-
d—ts.
Tte question now Is, w— It an
appropriate response to the ln-
suir W— the response equated to
tte — eee?
A— roblyman Berryhill spooks
of farm laborers sad Implies a
lsefc of cellars! saw i
■wahtea.  Hs speak* of farm
d we feel and think of our
fetters, mothers, brothers, sis
ters and of our own youth which
was spent in tte field*.
In defense he ssys that he waa
quoted out of context and that te
haa a high reepect and admiration
for our Mexican culture. It doee,
however, eeem unlikely that anyone that respectful and admiring
could make suck a callous statement
President Falk h— stated In a
pest edition of tte Dally Collegian, that be would concern
himself with 90 psr c—t of ths
students and their problems. Now
that tte Berryhill response has
overlapped into tte "80 per cent
of concern," he haa taken tte
appropriate action, apologizing to
Mr. Berryhill snd condemninc
tte students Involved.
It would hsvo been far more
appropriate for President Falk to
apologize to the Mexican community on this campus tor Mr.
BsrryhiU's comments prior to
his speech.
It's been
majority rule the
sir— of a minority are t
constant threat of dsnisl snd ob-
tted sager ta to te I
eofjusu-
totlows:
1. Tte pro— of selection
w— xrbttrary, tecs—s It doesn't
follow say aetabHahod eattoge
procedar— tor do—13pm— t of
Advteo ry Boar da, making It an
Ad-Hoc (or Ad-Lib) structure.
Since the preeeot sdmtnlstration ls only — —ting one, each
a committee would not hsvo a
lasting institutional role. What
we need Is s commitment by the
college — s whole to engage in
—If-examination, and oat a
staged public relations sweat.
2. I qaootloaed one of the crl-
torts for selection, —maty tte
o— stipulating that members of
tte committee
leest an A.A.
thst would leeve —t many mssabers of the community who we
want In vol v— with our program
May— you don't.
3. I queanoned whether other
deportments In tte school would
accept tae committee If your sue
restlon for one of their tasks was
to be Implemented. That was task
number two, "An aval— tlonof the
preeeot Ethnic Studies faculty
with recommendations for the
eetebatahment of criteria for
faculty evaluation and hiring."
I remember saying to you, that
— tar — we were concerned we
were willing ta do ao.
4. I quest 1 oned whether your
time allocation w— sufficient.
Not even working full time, could
a committee do a good Job by
January 15. 1970, your surges
Hon for a preliminary report of
finding and recommendations.
Again. Phil. I remember clearly suggesting that you hold on to
tte memorandum until tho .staff
and studsnts could come op with
their recommendations which are
supposed to be pro—mod to tte
Presidential Ad Hoc Committee
to study tte Rs Organization of
the college by December 19.1970.
I think I would question yoar
memory, si this point, and yoar
judgment It Is s misrepresentation to say that we rejected
"com mute ty evaluation' of the
program. I hope It ls only yoar
memory thst mads you evaluate
my answer then — being s negative one.
Sin— I clearly stated to you
thst I thought the beri approach
would te to hold on to tte proposal —ui we could study It aad
msks our recommeeawtte**,
sin— ws hsd mads s previo—
proposal about the creation of a
Council — Minority Education,
and sin— the date tor our appearance before the Ad Hoc Committee — Reorganization is still
a week sway. I must question why
you chose to msks public references to your memo without giving —y of the background sur-
roeadtnglt.
When you speak to a group of
Chicanes In ths community, sad
you leeve them with the lmpr—-
sion thst we are rejecting their
participation In ths program, that
we srs somehow getting tte lion's
share of tte resources of the college, that ws srs failing ta teach
what we were supposed, or said,
to bs teaching, and that we are
not trying to roach — meny of
the students — we possibly can,
th— I become concerned.
Phil, I bops my laformstion is
wrong, aad that ye* ear* misquoted. Enough tension snd mistrust exists already at Freeno
State College, snd we must find
—ms way to ell mi—to tho—. We
mute find ways of doing more of
what we were Mred to do. namely
sdueattng studsnts. I'd lite to
hesr from you.
Ellezer Rlsco-Lozada
Chairman. Ls Rasa
Studlss Program