1937_03 The Daily Collegian March 1937

              THE   COLLEGIAN
■With today's issue comes the announcement that the Collegian's fifth annual Hack Race will be carried by the National
Broadcastine system. It is not merely the broadcast which is
pleading but that the airing will carry as far East as Chicago
on the NBC's Blue network.
It is expected that close to fifty stations will carry the half-
hour broadcast to more than two million listeners in all parts
.  of the United States. To those in the Midwest who listen in,
the race will come from 5:30 to 6 o'clock, one of the best
hours on the air. )
AU in all. it will mean tjlat Fresno-State College will receive
the biggest publicity boosiin the history of the college. The
Hack Race executive comftittee is now negotiating with news-
reel officials for the filmink of the traditional grind. While
definite word has been reeetved to date, there is very little doubt
but that at least one of the major newsreel companies will come
to Fresno to film the race.
To the students of this college the Collegian asks the utmost
of cooperation in putting over the annual race. One of the first
angles in which students may aid in the promotion of the
comes in thc entries themselves. It is of vital importance that
a large number of cars enter and that drivers signify their entries as soon as possible.
Present plans call for all entries to be in at least one week
before the race, but the Collegian urges, where it is possible,
that cars be entered as long before this deadline as possible. In
order to keep the necessary publicity moving the names of entries
will have to be sent out and an accurate check made on all hacks. I
As a final warning it might be well to remember that hacks
are not as numerous as they once were: therefore, all persons
who wish to drive will have to line up their wrecks as soon
Fred Phillip, had Jot*
. and Ihe Riverdale
joi    ".wink-style"     jahol—and     pulled
lo'rnetltr 'j""*'1'''' **
! willyUJTp, abc
id Ihe private li
Patronize Our Advertisers
ATTENTION!
A Free Corsage will Ik- giv-
en   lo  each   Fresno  Sl.ii,
student with a purr!, >. „[
SI.00 or more at thc
FRESNO
FLORAL CO.
STETS IN THE NEWS
Ruby
"Luckies are a
RED. the psychology 10 As.lelk l
• SELECTED SHORT SUBJECTS
brought ni to obter
Bread Lines
PHOTOGRAPHY MARKET
ol candid interpretiic photography i
the new periodical "LIFE" Willard /
Outstanding cover pi
2.   Type ol    photographer',    equip-
.  Types of pictures you tl
•New York City.
RADIO TRANSCR1PTIONS:
One of the rapidly growing iodi
in Hollywood. California, i. that ol
Keeler says:
light smoke that treat a
tender throat right"
"In a way, it's easier to keep in condition as a dancer than as a singer.
Exercise can keep thc muscles in
shape, but there are a lot of things
that can go wrong with thc voice and
throat. It stands to reason, then, that
any actress wants a cigarette that is
gentle and strikes thc right note with
her throat. I started smoking Luckies
4 years ago. They're a light smoke
that treat a tender throat right."
LOVELY WARNER BROS. STAR \
NOW APPEARING IN
"READY, WILLINO AND ABLE"
• An independent survey was made recently
among professional men and women-lawyers,
doctors, lecturers, scientists, etc. Of those who
said they smoke cigarettes, more than 87% stated
they personally .prefer a light smoke.
Miss Keeler verifies the wisdom of this preference, and so do other leading artists of the
radio, stage, screen and opera. Their voices are
. their fortunes. That's why so many of them
smoke Luckies. You, too, can have the throat protection of Luckies-a light smoke, free of certain
harsh irritants removed by the exclusive process
'It's Toasted". Luckies are gentle on the throat.
THE   COLLEGIAN
A Light Smoke
'It's Toasted"-Your Throat Protection
AGAINST IRRITATION—AGAINST COUGH
Bulldogs Sked
Game With
Rookies
Banner Bearer] Cup Donated]
For Tennis
Prize
BULLDOG
SPORTS
PARADE
By BOB WILLIAMS, •»
State Cindermen
In Gruelling Drill
For Indian Meet
Croson Tops Cross-bar i
6 Feet 6V« Inches In Practici
Mercer Displays Class
1mk!j jui.iii at feleet 6 one-eighth i
■ e highly touted Hank Luiw
Packed House Witnesses
Bruising Final Bouts In
Second Annual Tourney
Welterweight Lambert Steals Show in Decision-
ing Manfredo; 'Dead Pan' Hughes Pounds
Pinckney Mercilessly in Middleweight Go
Fights and OH, WHAT fights! Before a packed house of action-
mad spectators our own students exerted every ounce of strength
In an effort to take the measure of their fellow students to Be-
winner of our annual intramural boxing tournament. Fax
exceeding anything that has ever in the history of the college
been offered for pugilistic fans, students turned out in Sock*
owd was by no means composed entirely of students.
is not already equip- J
ped with up-to-date
Electric Refrigera- '
Hon, tell Mother and
Fatter to see a dealer now-bcfore warm
IS
AIL JOAQUIN
"^      Li|Kt snd rWsr
l Hiekeyaml Merci-r go through their   „.,,rj  <,„•   T,nl,   ,,f„.r   time   Ijtmbert