1935_02 The Daily Collegian February 1935

              THE    COLLEGIAN
COU1GIAK EDITORIAl^FEATURE PACf
ROSEMARY
Fills a Gap
The announcement last week of preliminary plans
being made for the formation at Fresno State of a student forum under the sponsorship of the National Stu- J
dent Federation is one of the most significant steps that j o
the student council has ever taken. Members of the I"
NSFA committee are to be commended in their interest,
in public questions.
Too many times students are apt to take national and|*(
international problems too lightly; indeed, this is oneU
of the great shortcomings of our college youth. The fact u
that we are living in a wide-awake world, a world full *
of complications and problems that we must face, and Is
help solve, seems to have escaped the notice of a great *
majority of collegians.
This should not be, and henceforth MUST NOT be.
If we, as enlightened citizens of an enlightened country, turn our face on the vital issues before us, confining lg
our minds to our own particular microcosm, what will u
be the future of civilization* Where will lie our prog- £
ress? If we blindly grope in the dark and continue to|o
be led by the demagogue and charlatan, how can
hope to presen-e the civilization that we have builded?|
If students will only learn to think in terms of the world,id
in terms of responsibility to society, in terms of .service-)."
to civilization, in terms of making progress, then v
will Jiave done away with the gray shroud of gloo
encircling the future of our civilization.
The National Student Federation is an organization |j"
actively promoting a greater understanding and a n
profound comprehension of our modern problems,
•college could afford to be without this organization. Cer-|!
tainly, the students of Fresno State want to take part U
. In the helpful work of this enlightened student group.l
and of any movement with the same purpose.    —R. G.
Why Advertise?
It is not a question of asking "why advertise?" but a
•xjuestion of "why advertise in The Collegian?" The ad-|__
vertising staff has been confronted with this question «
so often in its contact with business heads who adver- '"
tise consistently in other media that we feel it necessary r
to put forth some reasons why COLLEGIAN advertis- o.
ing is GOOD advertising.
.First: The influence of the college man or woman is i"
I great factor in major purchases. Take automobiles, -
for example^-at Cornell University, among 3
a survey revealed that family caf ownership was about I
96 per cent; those men having "a voice in the selectionr
pf the car*' was 90 per cent; and those who claimed the|
- ■"final word" was 75 per cent
Second: Preferences are formed as a result of thel
student being influenced by his classmates. Just as the
tradition of hazing freshmen is carried out so are the
customs and habits of upperclassmen handed down to the
first year men, generation after generation, in buying as
-well as in the conduct of college-activities.
Third: Sales resistance hardens if the student nasi
been prejudiced against your product; but, on the other
hand, if favorably prejudiced the student is likely to. be
-a steady customer even after leaving college.
If the greater part of your advertising appropriation I
is being spent on adults who have already formed definite buying habits, you should reconsider and direct your
advertising to tbe college group, at a time and point,
when and where you influence their present purchases
and future buying habits.
Now is the tinie to begin advertising in The Collegian. I
The Collegian with its large lanrulation and 8,000 readers
can help you increase your sales.
Let The COLLEGIAN help you build for the future |
.as well as for the present ^B^
—Leland W. Krikava.
■PRINGE Albert
THE   NATION
JOY  SMOKE
THE    COLLBGIAN
BULLDOGSSPUT WITH SPARTANS
Fresno Varsity Hoopsters
Divide Tilts With San Jose
In Hard-Fought Skirmishes
BullpupsEnd Hoop Season Undefeated
Pups Defeat Reedley J. C.
And Washington Union,
Ending Successful Season
tOOSSt a/KOBf - C.MW
JACOBY IS ONE of the star
performers of the C. 0. P. Bengals which invade Fresno this
week-end. Jacoby has done
considerable work as a center
Warner   Scores   14   Points   as|
Frosh Take Thirteenth
Game 42 to 25
Season   Ends   as   Paul   Starr's |
Frosh Hoopsters Are Untied,
Undefeated
Sports
Squints
Soccer Game Will
Be Sponsored by
Sophomore Class
irtan Cagera Hold Off Bulldog
Threat To Win Second
Game 39 to 37
0 Spirtini threw th* Bulldogs Ir,
1 with the College ot PiclOc Bone
: the Bulldogs
gradually .close   the  'sip.   ,
hid been muddling hi
WALTER FOSTER is one of
Pacific   is   tied   with   Fresno ]
for the Conference lead
He  will  be  with  the  squad
which plays the Bulldogs
two-game series at the Fresno
high gym this week-end.
Conference Standings
poJtlon licil .» «o*l. I» "UosfS
under i detelt adminlitered his team
or tho HoUywood boyi l«t ***ton~
German Club Elects
New Term Officers |
probability Is
C. 0. P. Moves Into
Tie With Fresno)
Golf Tournament
Is Arranged for
Valley  Coaches
rtt   with   only   coaches   competing
e ind Eirl II. Wight, director I
college.,   snd   high  schools   throng
hies tor low gro** ind low net
PuUowIn* th* comp*UUon  o
TO.  FT. PP.  TP.
'Builder  Uppers"  Come  From
Behind To Snatch Victory
In First Game
By  SYLVESTER JENNINGS
strongly pulling lor a Ft
uly deteited hy the speedy 111*1*
g Spamn veterina. but alwayi th*
rd ptiytng, however. Captain
tarew-poln. lead at the end ot tho
.-minute period. Concinnon wu
ustindlng threat lor the Soar-
Thornton ind Shackelford, guirdi tor