1929_12 The Daily Collegian December 1929

              THE   COLLEGIA^
SOCIATION
l~
A Letter to Those Who Do Not
Read Ads in The Collegian
"For particular people" is a time-worn slogan. The appeal to('
particular people is overused; and it should be, for most people \.
"lute particular when It conies to apending money. But what has n
this got to do with college students'; The answer to this question t
is obvious, for college men and women are critical; they want the ■
higher standard L
Sororities
-i  sti:.,!.!.   ,ii
HUMS PBINTIS-G A  urHOulAL-K COMPANY
STAFF
Sport,   Editor	
                           v    ■ > !TTIVr.l[.\M
C^lailoa'"u«.trZ'
aTbebt swanson-
•."—Millon
One reason for (hi), is that collegiatcs live on
than do the average. Not only that, they appreciate courtesies JjJ"*_ ^"^ri-t™'™"
land favors given them by interested outsiders, Consequently, col- 	
lege men nnd women carefully spend their money where the most  !>elta Kappas
benefit to themselves may be derived. Wwm Hushing
Because of this attitude, the majority of students read nclver-. * rr""" _?"™J "
tisements that will bring them the arentest return for their money. "JJ"j( M ;;'„„",', ,-
And for the same reason, hundreds of men nnd women read the n»ibh», •*■ alifUml
ads in The Collegian every week; and they profit by It Ever}1 ' 	
, ™„ advertLier in The Collegian has a direct message for the collegiate: Sterna I'M Gammas
white a message that helps the student bring the most profit Io himself.  Meet With Alphas
j Every advertiser in The Collegian is col I e ire-minded. He is a loyal    Lau uun.lir main ti
supporter nnd booster for Fresno State, btith financially and spirit- '■■■■""' J™"!  a»M
"»">■ . »,','.''JIMr.*.':'l':,l naaw a
Advertising in The Collegian Is only one important way in which A,.„„,.. A„,r ,„, ni™-i
these business people of Fresno prove that they have a vital in- and ttfreaaaeau tonciu
terest in the welfare of the college; that they believe in the stu- lag. ■
dents of Fresno State.
Every advertiser in The Collegian sells the best in his line i<
goods nnd service. Coriscituently, t-veiy -In.lent and faculty mcnitie
can derive the greatest return on his money, and at the earn
time show gratitude to college-minted citizens,"by directly patron
izing Collegian advertisers.
It will prove interesting and beneficial Io look over the ads ir
this paper of yours and then sec a Collegian advertiser llri.ll
color In ' irb  a. a
a Ms See
1929-30
I'l.ui Hiri-lm;
Sg£ j
The Collegian Says So Too
■['In- C'jll.gi.'in e..ju-e;:il:y ti... - i rid.- in tins special Christn
icton. which is the largest, and we believe one of the finest ies-
;r published due to the consistent efforts of the entire staff.
a great variety of i
— Ambition vs. University
In order that there may be advancement, there must be nm- "r€™'JJ0^
= bition, and in order that the university may suffer from misdi- Bautaa .
reeled activity, there must be ambition. jvmn >,'<••■
At the present time the university has a future which Is stu-;   ""id...
e merry for it is the pendous in magnitude. All present m-tivity is layins,' the foundation i','r™u V
123-311. the  first  of for the greater University of California. Everything should be run- .],',',,',
as far in 1929 Fres. ning along smoothly. |   on Dw
n-.luT of accomplish- Perhaps the most lamentable (■ nlure nf student polities is nut r.mii> ..
.-..:istrjc!ive lomvth that too many people are striving for personal success, but the ri"ll,BI  -
number necessitates that both the good nnd bad sides of e<
s question and problem have their backers.
a To desire that everything possible be done to help the uni
sity be the greatest in the country Ls commendable, but when >
everything done is considered solely from a personal angle—that '■
.!■ neat... Wouldn't bi
iml.lt iuoui din . . . Tbe boj
agata ci ■ bid tor a formal
:,:;(! i\-:m:r
wdcfinitely'sn;
io good. Many of the
e credit almost before fliey dispet
 what they have done.
Until everyone realizes that the uni vers
■alive.work we wish the business staff. .,,.„ .„.r,„.,ill nmi.iiions .In i*l possibly rate n
st enjoyable Christmas vacation. At tin,  ..„tili]]tr „ro,, wiM ]ie .lcComp]ished. Abraham
time we also want to thank, and wi.-b a hapjiy C hristmas t.. .viry a .)ress aKCnt nor was he one himself. U. C
member of the editorial and rvportoria! staff. The entire staff has ==^==^=^^^^=====^=^==
performed
the in
n any [it-, viu
id bi- Homer Price, a
Fraternities
Whistler Accepts Staff
Position on Republican
And we also have
in o
r hearts
rWn
Chris
member of the f
cult*
the adn
inistra
ion, a
in The Collegian.
Book Reviews
THE UNDERDOGS
I Now, My Children I
•oeab *U-
What Price Publicity?
Recently our attention was called to ihe news columns of The
Collegian as a publicity_,medium for Fresno State College activities and groups. It appears that a certain reader, who probably
represents others, takes issue with The Collegian's editorial management which has obviou-ly publicized certain local functions
while neglecting "more important doings."
Now it cannot be denied that there are events and personalities
of potential news value which somehow fail to get into print. Similarly, a large percentage of the interesting experiences embodying an element of news do get space.
Granting that both advertised and un-advertised activities crave
,    public glare, how is it that ao-and-so gets into the paper and somebody else fails to attract the journalist?
If a newspaper is able and willing to publish whatever comes
as is, why do stories vary in length and quality?
The plain fact is that publicity, a legitimate form of news, re- and ,•.,-. a,i„ atan tM vat
suits from reader interest. News seldom gets into the columns     <n«>b br cogrtear ot Ft-ii
of a college paper of its oarn accord, but rather finds expression 	
through genuine interest of the parties seeking apace, coupled pjano ClaSS Makes
with a willingness to bring the story in. Recital Programs
Obviously, student journalists who find in their work a medium'
to gain experience and extra curricular recognition, do not hav
time to "hound" personalities who look like news, but don't care
rap about tailing the paper about their activities. On the other
band, people, who are interested to the extent of calling upon
newspaper and offering news voluntarily, And ready listei
among the frequently criticized and little appreciated college ji
1 School publications are no exception to this general newspaper
rale- Men in public life, from the president
make it their business to keep in touch with the press. By touch
we mean to dehrer the messaged Erect to the editor's office. "
only the amall town journalist seeking personals to sandwich
between his stereotyped "household hints" columns, who haunts
depots and allay-waya waiting for a "news-monger 1"
All news constitutes publicity from something or somebody;
so it Is the viewpoint of those who resent space given to some
aetfritlea while they who ait In (he background where journalists
tall to [mil Is nothing short of unreasonable.
In all sincerity, The Collegian invites you to call at Its office-
tell your story to the reporter; make known your desires, and
i. Wee
student editorials,
a can't tolerate the individual
run things from a detached
Commercial Club
Has Noon Meeting
with real good appearance
Kennedy's
Phone 2-6226
LADIES' WEARING APPAREL
Warner Bros. Theatre BuDding
1410-12-14 Fnltost Street
„   Oakland   1
iaj<*W let
■ Picl!lc  Coa.l Mu-lc
:> held Us weralr meet
Gifts.
for Him
tttttna *,J Colo
S.lk ond Wool
MAN VI       MANY I
Aten & Blasingame
the spirit
And gayety of (he girl
Herself that makes
Christmas episodes
Exciting...'. Charming
Clothes such as those fn
Bruckner's merely
To her holiday happini
---e^-H.-H.'' "*
It Thu.-r.iljiT evtalss-
n Sutler added tc
THE  OQLLBQIAK
AT PI GAMMA MO
(MffiTMAS PARTY
rtalaed at a Tarr clarar Chr
TtJ   but   Friday. evening    >
Dorotbr CaldaeU, Anna Wl.
Lladar/r.   Frank   Rouebr.  Ha
Brock. Robert Colwall. Jiek Am
JAM^LOOSE
DANCE RUNS WILD
noon dancea, tbo "Culprlta C
f..r:y r.v, iniauta prtaoa   ■inJrai*.
II be beld. In aodlUmi ts ll-.c rafnlu
■ra were cirtiullr aelrctad rrom aoclL
Training School Gives
Operetta in Assembly
legend In wbleb a llibted
-otoia. Tbe plat.
) Christmas  f
Personals   I
*!>■   Joartir   la   laeadlaa   I
ib Baku trill ieaad Ibe bouda,.
bar baranbi In PoLot "tflma, San
■ Zlllll iDindlnf a pan or i:
Itmaa bolldaji In Ida AnavLei.
o awat. Ann Hooblna ot Loa A
i.i-a, iiis cidrj'ie oc r. b. a
noma, lu  UI uareta dnrtni t
GLEE CUB SINGS
FOR HWANIS CLUB
Dorotbr   ScBmldt la   G
la blr oatatandiDi anon
DANCE INSTRUCTION
BEGINS JANUARY:
la Preri will Mkran
it Dorotbr Rem. alndiD'
GRADES RELEASED
SHuWHIATERNITY,
SORMUTT RATINGS
composed ot Dorotbr Brawn ■
sotnt of tbe leadlnf rntaraltlaa o
Program Announced
For Organ Recital
Tbe  program tor    tbe    dedicator?
pOfriari caorm. t.
Drlpplns  Bprinr.
?£
Osen-  XS  Otnlcror
"tli
Japanese-Attache
;Speaks to Club
i&ejs^a^a^rt^a^i^eB^
1
929
To
-30 Holiday Greetings
FRESNO STATE COLLEGE
F- G- P^MBO WARNER BROS.
"•" '•"'•" "•'" "" FRESNO
THEATRE
J.R.BROWN
'V%>
VERA VIIINCH Tha Marcel Shoppe BECK'S STUDIO
VbKA   V   LUrNt-n BEAUTV CULTURE CLASS PHOTOORAPHS
LA VOGUE
BEAUTY SALON
Roma E. Patterson
WEISER-JENSEN
OPTICAL CO.
. Victor's Market Lindle^y and Harrison p     MjLLER CO.
PARK'S STUDIO
DeLUXE
Sandwich Shop
SHELL CAFE
Valley Hardware Co. Cote Kurl Beauty
SPOBTS  QOOOS V,    I c-m        A
, Frantz & GitTin
MACHINE TVPOOHAPHI
Stewart Bros.
HIGH SCHOOL
GROCERY
White Rose Dry
Cleaning Co.
High School
Service Station
Mrs. Burnham's
Cafeteria