1932_03 The Daily Collegian March 1932

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>f.EY   'J". ROSALIND qUIOI.ET
Time Copy
. Frances nonimTsos
Adr.rtl.lng Sal
-.......FERIHSASIl Hi 171., RUNE MIVAKE
t-ea^ taar.tnhc.    ■
"Give me lib
to my
trly to knc
», fo utter and to argue freely according
-dorr all ether liberties."—Milton.
THE   COLLEGIAN
JUST SAID
STODENTS STAR GAZE
strata ©«-«otl
jDid   Yon  See  Jupiter?
A Victory at Berkeley
as decided
e expected Manner's, men
ay had nothing to lose. A
mo to score 50 points again:
- more than wit expected,
ictors. By failing to «,
-icjered they should havi
em were slightly outsh
iiy last .Saturday, the
ie Bear team garnered
it a defeat for Frei
tt, win at Berkeley. Con:
State.
; the university. By taking
he Bulldogs were regarded
re as many points a
California men wet
When a team faib to live up to the expectations and hopes
of is ardent followers, it is the loser regarfrttss.3 of v,-hetht
bas more points than Its opponents. It follows then that t
a team exceeds the hopes of its fans it is victorious.
Consequently, California is  the  defeated,  and   Fresno
God of Bay Sportsdom
Bob Keiael is the greatest sprinter that ever donned a. track
suit. Me is the fastest human the world will ever know. Famed
mortals, like Paddock and WyckolT will slip into oblivion
that Keisel has come to the fore.
One who doubts any of the above statements can easily
verify them by applying for information to any of the bay gporta
writers and followers of the university track team. Hearst p
particularly seem to have acquired a Keisel complex of some
In practically all of six editions before the meet. Kernel's
In headlines and articles told how Keisel would be the
n of the track meet.
In the writeup after the meet, Harry M. Hay-ward, Exai
sporta writer, almost forgot that there was a track meet in his
story glorifying the performance of the Bear "sensation.'' The
banner on the sports page tells of Keisel starring. The main headline broadcasts the fact that the V. C. see ran fast times. The
deck headline announces that .Bob ran the hundred in 9.7. The
- lead proposes Keisel as the greatest sprinter ever to wear Blut
and Gold colors of California: The next paragraph explains thi
convincing performance of the sophomore from Sacramento. The
following paragraph promotes Keisel as the story of the day. In
the insxt item appears the news that Kin-el equalled the California record. The very next paragraph tell* how Keisel repested
- in the 204 yard dash. Then the lead he held over Ayers took up
the following paragraph. Each one of the succeeding six paragraph* told of nothing but Keisel and how he compared to ether
sprint aeea of track history.
Finally, after the first eleven paragraphs, the deck, main
head and banner explained all about Eiesel, the article merit'
that Fresno State college competed against California In this
■aittsag-l Iwtwaw
California may have the beat sprinter in their history, and
the bay sport writers, hungry for something to feature may
have tome likely material, nevertheless a performance of 9.7 in
the hundred yard dash is nothing to shout to the whole '
about. The school record here at Fresno State it 9.7, The world
wocord it 9.4. The m»rk made by Keisel Saturday w*» not'the
first of that time made on the co»»t. Both Hables of Stanford
and Wyckoff of U. 3. C. have equalled that time this afsuo '
for Keitel did.
No doubt Keiael is a good tprinter, but if he is at all normal,
hi* head must resemble an over-grown pumpkin by now,
, s what will happen before the season it over..
a the meantime he will probably read the number* oi
 • and Wyekon-.
See      TW      TWt
gW.BOT
Fresno's Only iVW Skaf
PMONi arts*
A. Z. BALL
EXCLUtlVE    LACHir   araf
1-w-lgrv.r ant  MM
ntMHcjfaurr
'Cardinal Richelieu'
PlayB in Negri Film
ta played everything
134.7 Fait*-. Street
F*e V«ar Cl*"!n« in* Prtrtej
W.CVICKARS
B. Wei Crawford
EVI •LAtttl
mi r-«.i.
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Campus Notice
'Berkeley Square'
Is Opening Play
major In ipeech-drar
CoBlldfl-lhle .uppon  ol collage .
iroiog-," Walling had
vrat^YomwHoo/jrl
Find Popular Instructor f
dr.'fmijk*is1
■wl me out for til tin. ir, ci*„.
-Dr, Mitrtsrhl".-- for I Ilk* oil .,„
"Dr. Phllllpi, lie glvei the be.t 1*
"Mr, Wahlberg, tk-ciuee'be hi,
ell oy.ettioed aen.e ol humor.-
-Mr. Wrlghl, beeasH ol hli percou.
her* Dr. Phillip. ,eenu ir,
-  apple   psUahlnt!   VVho'ae
'Reasons Why Advertisers
Should Use The Medium
Of The Collegian"
1. THE COLLEGIAN, a serai-weekly, is the official organ of the Asscwiated
students of Fresno State College.
2. The Collegian is the official "bulletin board" of the college. The students are
dependent on the paper for campus announcements for which they are held
resporisible, besides the campus pews. It is essential for the publication to reach
the entire student body, therefore it is circulated gratis twice a week on Tuesday and Friday.
5. It has a uiuversal appeal in that it carries material sent out by The College
News Services of the United States as well as campus news, and is the only
medium read by many.
6. The College is centrally located in the San Joaquin Valley, and the students
live in the city of Fresno or in the rural districts nearby,
7. The readers of the serai-weekly of the college represent a large buying
power, and according to statistics compiled in 1930 by the Public Relations
Committee—Fresno State College creates a market annually of over one million dollars, and further, that over 90 per cent of their-purchasing is "cash,"
while over 89 per cent do their buying in the city of Fresno. ----
8. The advertising rate of the college paper is low in proportion to the quality
of circulation, and it backs up advertising appearing in local papers, jjitimate
and special appeal is possible, due to the fact that the students have many
interests ir —	
P. Modern youth demands fast and comfortable transrjortation, entertain-
nient, style, and is receptive and alert The College is a fertile field for modern
firiiveiii-ing. College men and women are selective buyers,
10.^ A*, present and future leaders of the rjocial, scientific, and business world,
It is iMpedient for the advertiser to educate and impress the college student
with the quality of his service. Readers of the ^mi-weekly are potential customers for the ne<*srit.es of the near future as -well as the prtssent. Very
definite miying habiU are formed during college dayB,
1L "C^Uegiate'* means the last word in modes and fashions. "CoUernaiis" are
respecttifj—tteir word beara weifrht in the home and throughout the city of
12. F-ji-ilies of r-hiifcnts, and Alijriini are affected by advertising in The Col-
letrian in that many are on the mailing list and are actively mtereated in the
affairs of the institution.
18. Non-resident students gain their first and lasting impressions through the
colunins of the pubheation. r
15. Advertising in the semi -weekly publication promotes gtJod-wUl-— institutional feeling. The feeling of loyalty runs high in the college. rtudnrt—any
£. tj. C. student prefers to patronize those .wllo advertise in the school pub-
H-*t-ora' :' -Jlr*3»E B. QUICK, Biitdnw ItuMiajer.