1932_02 The Daily Collegian February 1932

              THE    COLL E-G IAN
New Fresno Team To Face Cal Aggies
BOTH BULLDOGS AND OPPONENTS
IiAMPERBBYLOSSOFPUYERS
Rambo Confined to Home by Illness as Staters
Play Season's Last Games in Fresno
Tonight and Tomorrow
A fighting and de. lei-mined band of Bulldogs will attempt to
avenge four conference defeats by taking both games from the
Cal Aggies from Sacramento, tonight and tomorrow night. Tho
games will be played at the Fresno high school gym, preliminary
games starting at 7 p. m.
SPORTS EDITOR: Alan Bostwkk. WRITERS: Sparr-eon Arakinn, John F all-weather. Beta Sthyamcl, Ted li>iierldea.
YUBA PLAYS A TUBA
Is  Casaba  Artist,  Too
SoIaY TffilSis
DRY TRACK AIDS
F.S.C. CLrWEWWEN;
CAL MEET FIRST
ence Rowland. Javelin Harl-
r, Belurns lo School; H*s
Bettered ZOO Feet
The Judges Move Into The Bleachers
... reted eee mere    o.c    1«.
•Vial.  ».'!,rUllT  .fler'\be"''n'rr
...■-'■-.--      .-■         r r.    Th.   (.rreer,   .rebec.   ..
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i.,v.r",.;:,.:,rr".'":
wu able m'•,,«-onll a tew ninu'e*"
Apr,.,.  Have OttUc* For T.tl,
is., ball.
.^.SrrsT^S
j      Sportlight
Review
all  Plobablllir  mart  for in*    AtUtl
csu.l.ta sf: Cipilln CM Sle.eni. Be
Van Fleet, forwirdi, Bernard Dsbhu
center, and Olaf )«,.« and C*fl Feci
In re.ponie to a .^ag-atlsn la lb*.
•a. Jo-   lajractlee  'Z^fJ*
\n7*\\\7*"tMuZ\\?wm^^'u\m
week by a Ispalded .core  Thar bar.
ihJ\ \' HCa'uV'£ ™
lur^c^^d'^.e'C'ln Cd*eT;
I.  *nd  ihe   l-nlvcr.it, si    California
>o   near   ts   puUIng  ih.  high  acb«l
g.mn.i-ium from It* foundation. CIS
z^sSsxSil
Tcn...""'^.' JS l« haMd en.
Bambs bll been ms.ed la    forward.
tion. n-edne*d,r the   wit,   nfred
■b.fro.bcd rolled ,po.„ If ^u.
^mTmmZEm^^L
When Fresno's Bulldog cagera go on the floor tonight and
tomorrow, they may cast an inquiring eye toward the Cardinal
and Blue rooting section.
For it may be in the Cardinal and Blue rooting section that
the decision ot victory or defeat Is handed down.
In an effort to check the epidemic of boos and other homely
protests which have floated from stands In such generous quan.
tities during recent games, Coach Flint Hanner has instructed
officials of the Aggie games to put into use their privilege ot
penalizing the home team for unsportsmanlike conduct on the
part of spectators. And the Bulldogs, themselves, are backing
the coach's action. They do not hesitate to say'that the crowd
hurt them in the Nevada series.
So it's left up to the fans to make the decision, in this day
of one and two-point victories, one booing of either the officials
or the opponents may determine the  winner   of   this   week's
Nevada will call attention to
and Saturday for a long time. But we can foi
it with a reputation for good sportsmanship ii
Our opportunity is here. What is the ana
conduct of Inst Friday
an forget it and replace
the will.
SPARKS
f'Fr'e
.   Goody   i.eody!
rtn San Jsae. hut so Saturday night
FROSH TO MEET
TECH BASKETMEN
AND POWER CLUB
Slelfihaoer Guttanlan And Coles,
Recruits, Showing
Up Well
chart*, through
Collegians Welcomed
To Tfcuiist;ir,=, Place'
lOtered  by  loolght-  11
fab.   U^Und*virr»ee.
pe.l   from   il^cll-J**  ofjl
L'la* pmliU— pr-Muted
Bt Sv-nal-. HUT point Id
... **> Bit** sUBorti,
Bargains in Books
Economics, Vol. II.      - Taussig
Technique of Study...   .. Crawford
Government of Europe Munro
Mathematical Geog... _  Johnson
Goode's Atlas
Geology - Pierson & Schuchert
'       Cbemistry i Triifirn
Surveying _..-_    .Toot At Davis
■uateterology .       T-icker
.(Jet-man Books for Beginners
V
UNION BOOK EXCHANGE
BASKETBALL
FRESNO STATE
vs.
CAL. AGGIES
FRESNO HIGH GYM.
Friday and Saturday Nights
February 12th and 13th
EIGHT P. M.
RESERVED SEATS
Remember, this is your last chance this season to see
tie Fresno State Bulldogs play at home
Society
Campus Fraternities, Sororities   .
Name Spring Semester Officers
Recent elections among the social fraternities and sororities
he campus for the spring semester, waa the main item of busi-
i of the Greek orders during the past few weeks. The seven
sororities are also to begin their semi-annual rushing season soon.
The following lilt shows the students who wm lead tha organlta-
Alptia Theln's Appoint
Rich Committee
The Alpha Then sorority
PI Epailon
To Hold Dance
Cagney at Warner Bros.
Is Gangster Nd\More
-rm-h» * giogiter Di
She MwnluUsnirr Ud
Sigma Phi Gamma
Organiiea Team
Sigma Fid Gamma aororlti bald 1'
is this st
Fraternlty C
Delta Kappa
Plans Rushing <
• Monday nigh! * regular
the Delia K*PP» H-urity mi
t Ihe hsau of H*-y Ira
einsadlng     .ecrrlarr.
COME   TO...-
RUSSELL'S CONFECTIONERY
Weldon at Van Ness Blvd.
"Service With a Smile
-SANDWICHES ^  PLATE LUNCHES
Beat Malted Milks In Town, Only 15c
IffllHEE
"NO ONE
MAN"
Carole Lombard
Paul Lukes
Stage
Show
'Star Nights' Idea
Betty Compson
"MATA -HART
Greta Garbo'
SCMNSTAR
WILL APPEAR
AT FOX WILSON
Catch Line Found
In The Barrel Ad
Spanish Club InHtnlk
Ofi icera for Semester
Th*  Spuith   Club   held     a    short
•■alt to Ut-Jeo tut it
\mmm
'HELL DIVERS"
Wallace Beery
Clark Gable
Ronald Colman
"ARROWSMITH"
'Reasons Why Advertisers
Should Use The Medium
Ot The Collegian"
1. THE COLLEGIAN, a semi-weekly, is the official organ of the Associated
students of Fresno State College.
2. The Collegian is the official "bulletin board" of the college. The students are
dependent on the paper for campus announcements for which they are held
responsible, besides trie campus news. It is essential for the publication to reach
the entire student body, therefore it is circulated gratis twice a week on Tuesday and Friday.    .
3. The College enjoys an enrollment of 1852 students together with 102 faculty members. There are 822 men and 1030 women. Of the total enrollment,
684. are new students.
4. Since The Collegian is distributed free of charge, its circulation is assured
to each and every student
6. It has _     _
News Sendees of the I
medium read by many.
6. The College is centrally located in the San Joaquin Valley, and the students
live In the city of Fresno or in the rural districts nearby.
7. The readers of the semi-weekly of the college represent a large buying
power, and according to statistics compiled in 1930 by the Public Relations
Committee—Fresno State College create? a market annually of over one million dollars, and further, that over sX) per cent of their'purchasing' is "cash,"
while over SO per cent do their buying: in the city of Fresno.      .—-,
8. The advertising rate of the college paper is low in proportion to the quality
of circulation, and it backs up advert isi'i;.: appearing in local pa pel's. Intimate
and special appeal is possible, due to the fact that the students have many
interests in common,
9. Modern youth demands fast and con: to rtable transportation, entertainment, style, and is receptive and alert. The College is a fertile field for modem
advertising. College men and women arc selective buyers.
10. As present and future leaders of the social, scientific, and business world,
it is expedient for the advertiser to educate and impress the college student
with the'quality of his service. Readers' of the semi-weekly are potential customers for the necessities of the near future as well as the present Very
definite buying habits are formed during college days.
11. "Collegiate" means the last word in modes and fashions. "Collegians" are
respected—their word bears weight in the home and throughout the city of
Fresno.
12. Families of students, and Alumni are affected by advertising in The Collegian in that many are on the mailing list and are actively -interested in the
affairs of the institution.
13. Non-resident students gain their first and lasting impressions through the
columns of the publication.
14. The Collegian is student owned and is published by students interested in
the field of journalism.
16. Advertising in the semi-weekly publication promotes good-will — institutional feeling. The feeling of loyalty runs high in the college student —any
F. S. C. student prefers to patronize those who advertise in the school publications. . 'CLYDE E. QUICK, Business Manager.