1973_12 The Daily Collegian December 1973

              2   THE DAILY COLLEGIAN   Wed., Dec. 5, 1973 *
Accepting junkets is a question of ethics
A story published .in the October edition of Media and Consumer,
entitled "How ITT Purchased the Press,* offers a very interesting
and highly disturbing look at what a public relations department of
a large corporation can do to Influence — literally "buy-off"—
The story I
newspaper and broadcast reporters to a place called Palm Coast,
Florida,   site of a monstrous
EDITORIAL
housing development.
ITT reportedly has financed
three such tours for reporters
to Palm Coast, the one In question occurring in March, 1973 and
heralding the opening of the development's $600,000 yacht club.
The magazine said, "For its riTT's) money, It got at'least 22
uncritical, and in some cases, obsequious, commentaries or stories
out of the print and pbroadcast media. It also got one nasty story,
headlined, 'Junkets Lure Media to Sing for Supper,' from Elizabeth
Whitney of The St. Petersburg Times. But 22 to t Is a one-sided
score in any league."
Ms. Whitney, the story notes, was one of only two Journalists who
paid their own way on the trip.
A content analysis of the 22 stories received by MiC's press time
indicated more than half of those who wrote stories relied heavily or
entirely on an ITT press kit consisting of 18 three- and four-page
press releases and 16 photographs.
"Except  for  Whitney's report," MAC says, "there Is a striking
The tour Itself was reported by Whiti
with emphasis placed on the reporters'
conference was held; the remainder of th
golf or tennis, water skiing or deep se
the areas surrounding Palm Coast
A   surprising   fact,  surprising If one
of being bought off, Is that only o
sely si
Puppy found
on campus
A small black and tan female
pup wearing a leather collar
was found on campus Monday.
The owner can call 481-1027 or
299-7627.
THE DAILY  COLLEGIAN
SOU AW VALLEY
ATHLETIC ASSOCIATION
Warren Miller
Feature Length
SKI FILM
"SKIING'S GREAT"
EUROPE - ISRAEL - AFRICA
Breuners and Art Carved have
joined to offer a full selection
Come in and see the wide assortment of distinctive bands handcrafted of 14-karat gold.
Each diamond is selected for quality and karat
weight. Whether you prefer contemporary or
antique, Breuners will be happy to help you
select the Art Carved ring which best expresses your love. Matching wedding bands
are included in our collection at  Breuners.
Breuners
Fresno, Shaw Avenue and Cedar
Phone 226-1 111
refused objected to the Idea of the junket.
This news manager of a Cleveland television station, said he
thought the ITT offer was "a con Job of the first order.* His opinion,
however, was not among the majority. The main problem with the
Junket Is this. Robert Shaw, regarded as an outstanding investigative
reporter for the Miami Herald, teamed up with an architect to look
at what ITT had been saying about Palm Coast.
They found various contradictions to the ITT claim of paradise
at Palm Coast: water sources which could supply atjpost one-sixth
of Palm Coast eventual 650,000 residents; worried county officials
wondering who was going to pay for all the facilities and utilities
Palm Coast would require (the current tax base could not support
such a venture); sloppy construction, angry residents, and environmentalists who contend ITT canals and drainage lakes will quickly
become dangerously polluted,.
Of course, nothing of this was ever mentioned In the ITT press release. Similarly, none of this was mentioned In the great majority
of stories which were printed by Journalists who attended the Junket.
Most did not even mention ITT had picked up the tab and, of the editors who responded when asked If they thought (he practice deceitful,
The Implications are clear. ITT literally bought off the reporters
whose trips they financed. The reporters got a weekend vacation In
Florida and ITT got favorable publicity for its development.
The Impact of this Is also clear. In our opinion and In the opinion
of  Media   and  Consumer,   the public was deceived. A true picture
Palm Coast could not be had by reading the reports of the Jour-
ON CAMPUS
A noon concert will be held In
the College Union Lounge featuring Tlerra, a Chlcano rock-band
group.
The Christian SclenceOrgani-
zatlon will meet at S p.m. in
CU309.
■ editor of the
Dally Collegian will be held In
the Collegiate Room of the Caf-
Peace Corps, ACTION/VISTA
will Interview January and June
graduates with degrees in English, math, physics, chemistry,
nallsts '
The a.
e was taken and the
its UNDER NO CIRCUMSTANCES s
e the Integrity of the profession and t
sciences, business, medical, education, home -economics and
engineering. Students with a degree or two years full-time experience In agriculture will also
be interviewed. The Interviews
will be held In New Administration 266-267.
International students will
meet at 7 p.m. In Science 161 to
" adopt a constitution for the formation of an International Student Organization. Allareurged
to attend.
Air Force ROTC students and
professors from CSUF will hold
an open house at 7 p.m. In the
Air Science Building. Information on the Air Force ROTC probe available.
Committee to decide special program fates
5 month which cultural
Kathy Danner all special cultural and ethnic programs lacking specific funding are eligible
lor the allocations. Applications
must l>e turnedTn at the College
Union Program Office, CU 317.
by Dec. 10.
Ive in the final planning stages."
•We expect about 10 appllca-
ons," she said, "which makes
rather difficult because the
mount of money available Is so
mall. Some requests are asking
1   $2,01
request  before  making any
will   be   allocated   by   Dec.
r    programs
She said the Program Committee Is acting "purely as an abrl-
trary panel," and she said the
programs chosen "don't have to
happen In the College Union and
are not part of the day-ln, day-
FREE
DEMONSTRATION:
SILK SCREEN ART
Thursday, Dec 6
6P.M.
C&L ARTS,
CRAFTS A HOBBIES
3141 N. CEDAR
facing FOUNTAIN WAY
Norman Baxter. Danner said
Baxter may have felt the Program Committee, as a leas ■political" body, could allocate the
funds more impartially.
Danner said the special programming fund may be Increased
next year, and she said the "committee 'hopes to establish broad,
wide-ranging programs toeln-
volve students In cultural activities on a continuing basis instead of Just on special weeks.'
World news
(Continued from Page I)
DAYLIGHT BILL
The Senate has approved a bill
to put the nation on daylight savings time year round for the next
two years in an attempt to save
energy resources. The House has
already passed similar legislation and the bill will be presented
to President Nixon for his slg-
? Program Commlt-
»  vlll  b
1   the   I
•  felt  t
should  havi
control of the money.
•    "Since   student   organizations
were the ones being funded," she
the elected student senate."
The Board of Directors approved a change In the budget
which would have allowed the
finance committee to administer
the funds, but the change was not
approved   by   CSUF   President
i  senate      FORD LAYOFFS
r Co. a
Ford
Pico Rivera assembly plant
definitely and has laid off 2,350
Southern California
Ford has shut down six other of
Its assembly  plants around the
country and cut operations at 10
parts   manufacturing   plants,
brings to 200.000 the total nu
ber of persons laid off by Ford,
Chrysler and General Motors'
the last two weeks.
UNIVERSITY   OF   THE   PACIFIC
McGEORGE SCHOOL OF LAW
Sacramento Campus
ON-CAMPUS INTERVIEWS OF
PROSPECTIVE LAW STUDENTS
will be held/on Friday, December 7, 1973 from 10:00 AJrl. until 2:30 P.M, in Room 267, New
Administration Building. For an appointment or further Information, contact Harold D. Jones,
Director of Placement, Student Affairs Division, Placement, California State University, Fresno.
The program of the School of Law enables students to begin the study of law in the Summer '
Quarter (June 1974) or Autumn Quarter (September 1974), in the 3-year Day or 4-year Evening
Division. McGeorge offers the Juris Doctor Degree and is accredited by f
Association. Application Deadline: May 31, 1974.
Wed., Dec. 5,1973     THE DAILY C0UE6IAN   3
(NeW Bulldogs' roll on, wallop Sac State
ByRcnAgostlnl
Collegian Sports Editor
The talk around the area lately
would indicate that Fresno State
m ay not be as good as they showed
in their first victory over Texas
Tech. Whatever the case, they
made believers of Sac State last
night.
Shooting and passing the ball
with the confidence not evident in
past Fresno teams, the Bulldogs
easily took the measure of Sac
State 81-55 before over 2,100
other believers at Selland Arena.
Thanks to another fast getaway by standout Charles Bailey,
the rampaging 'Dogs were never
headed, nor was their lead threat-
ended at any moment after the
first five minutes.
( Bailey, who led all scorers
with 26 points despite a slight
head cold that has bothered htm
this week, meshed a of Fresno's
first 13 points to set the Hornets
on their fruitless uphill climb.
It had to be a bit frustrating
for the visiting Sacto five to go
Into the locker room at halfilme
trailing 41-30, despite shooting
52 per cent from the field and
forcing the Bulldogs to play their
slow-down style of attack. But
such Is the way It has gone for
Fresno State this year.
Sophomore Roy Jones bucketed
22 points on 11 field goals, six
ot them coming In succession
during the first half. Although
the excited local fans have lauded
the young Fresno star for his
scoring ability, Jones also led the
club last night with 10 rebounds.
The only other Bulldog to find
the double figures category was
another promising sophomore,
Hark Haddan. Missing only once
in seven attempts, Haddan walked
off the floor with 12.
Shooting percentages such as
Haddan's and Bailey's (12-22)
played a large part in the 56 per
cent field goal mark Fresno en-
Joyed against Sacramento.
As expected, the Bulldogs of
Ed Gregory were able to eventually crack the stubborn sagging
zone defense used by the Hornets.
Although willing to go along with
the snail-like tempo the visitors
paced lp the first half, Fresno
spread their offensive alignment
following the second half tlpoff,
using a high post.
With the Sac State guards
forced to pressure Ihe Bulldogs
. near the half-court line, Fresno
began to find the open man better,
plus hit the boards with a vengeance missing earlier.The eon-
test turned from mere Fresno
domination to a complete rout.'
At one point, the 2-0 Fresnans
scored 12 unanswered points
against their smaller opposition.
The new strategy also prompted
the tempo of play to Increase,
with the Fresno fast-break leaving their  mangy-haired adver
saries gasping in the back-court.
heavy traffic, bounced ot
out looking to Bailey, who took
nlng   game  was Junior  college     the pass In full stride for the
transfer Dave Cumberland and     layln. The** w
' Geoff Brandt. They com-
I of 21 a.
Twelve of those assists were the Texas Tech game. Gregory
recorded by Cumberland, but the had stressed the needed decrease
play of the evening taw both him in hall control mlscues during the
and Brandt get into the act. Dur- pre-season,   and  thus far they
lng Ihe TJoga main second half have shown improvement in this
rally, Cumberland threw a high,
looping pass to Brandt who was
breaking tor the basket.
Upon receiving the pass, the the high-riding bometownera tM*
senior from Sacramento turned weekend, as they battle with Purt-
hls back to the hoop and, amid land State Friday night.
» Daffodil Classic  In Ta-
VILLA CINDERELLA
Latest Styles tor
Fashionable Young Women "
\lS7)
Lanz           Pstiicia Fair
Phaaell    ' Kristie Lou Jrs.
' \vfL^
Ardee         CorkyCraig
'%$£&
GunneSax    Sir, Je'
^ffiMMm
"Always A Perfect Fif"
Q^jjiip^y
Bonkomerlojrd—Master Charge
Comer Fresno
■erf Shaw — ffceae 226-5606
Romodo Ploxo Center                      Fresno, CetHereee
Weeks Days 10-6
Fri. 'til .9      Stm. noon - 5 p.m.
GEOFF BRANDT (SO) finds some stiff pressure underneath the basket
om Sac State's Gary McHolland, but the scoreboard a'
the over-all futility of the Hornets' efforts last night. The Bulldogs
display new uniforms and a new look this year, as exemplified in
their  81-55 win. Brandt dished out nine assists, while b
•rammate Dave Cumberland had 12. Photo by Paul-I
Ji2
'Tfru,
Lemoore
Naval Air Station
TOUR
Free far CfUP Student*
If you're Interested In ndVal aviation
and would like to tour the Naval Air
Station, contact tne Navy Recruiter at
the Placement Center. The tour lasts
from 8 A.M. to 4 P.M.. December 12;
Transportation and lunch will be provided. For -details and reservations
contact the recruiter at the Placement Center December 10th and 11th.
CALIFORNIA STATE
UNIVERSITY, FRESNO
DAMES
AT SEA
7 by George Haimsohn
and Robin Miller
December
6-8 oho 12-15 8:15p.m.
Sudor Matinee,
Dee, 9 4:15 b
r.15**.
ADMISSION:
General $iM, H.jfa School $2.00
CSUF ASB Card 50 cents
Phone. 487-2216  LITTLE THEATRE