1979_12 The Daily Collegian December 1979

              Beer companies keep IM program on its feet
Daily Collegian Staff Reporter
Five years ago Pete Conrad, director
of Intramurals-Recreation, walked into
Tom   Diet's,   of   Diel   Brothers   Beer
Distributor, office to talk about Vintage
But what was talked about instead at
that meeting changed the intramural
program considerably.
For it was in that meeting, according
to Conrad, that he introduced Diel to the
idea of helping out the intramural pro¬
gram. A sponsorship, if you will.
Diel, who's company distributes
Anheusher-Busch Beer, was extremely
enthusiastic about the idea.
'They (Diel Brothers) were instru¬
mental in the beginning," said Conrad,
'They were a real shot in the arm for
this program."
Basically what Diel Brothers does is
provide awards at a rather low cost -- a
cost that the IM department can afford.
"If we were to try to buy all the
awards," said Conrad, "We would be
able to buy about one fourth of what we
The IM department is given $1000
a year for awards by the student senate.
With that money, the department is
able to buy  shirts,  mugs,  and other
things that they.use for various purposes
over the school year.
The championship T-shirts are prob¬
ably the most well known and desired
of the IM awards. The shirts are given to
every champion in the different sports,
and holds the IM logo on the back along
with the Bud Man, one of Anheuser-
Busch's logos, participating in that
sport on the front.
Cost to the IM department: $1.00 a
shirt.
The intramural department buys
400 of these shirts per year, and awards
330 of them, the extra 70 allowed so
everyone can be properly sized on the
'I would like to give shirts for second,
third, even fourth place," said Conrad,
'but that would be 1200-1400 shirts a
years, and we can't afford that right
But these shirts wouldn't have been
feasible if not for Diel Brothers. For it
was they who designed the logo, and pay
for a bulk of the price of the shirt.
Nor would another award, which
Conrad believes is the most important,
be in existence if it were not for Diel
Brothers: the sportsmanship award.
The sportsmanship award according to
Conrad, "controls excesses on the field.
It allows the officials a bit more leverage
on the field." The sportsmanship award
also gives the IM department a view of
team behavior throughout the season.
For this award Diel Brothers donated
free Anheuser-Busch mugs.
Also provided for at low cost or don¬
ated to the IM program by Diel Brothers
are caps, jackets, tank tops, key chains,
and Vintage Day awards.
But Diel Brothers and Anheuser-
Busch are not the only sponsors of Vin¬
tage Days, with most of the major beer
companies, Olympia, Coors, and Miller
donating almost $2000 in awards.
Why does Diel brothers delve so
deeply into the IM program?
One reason is obvious. The advertis¬
ing is great.
"The college market is a good market
to be strong," said Diel Brothers sales-
manager Mike McFerson, "students are
just starting to from their habits to diff-
Some. however, frown upon student
activities being funded, in whole or in
part, by beer companies.
"Some IM departments say no to
breweries," said Conrad, "but some
schools have an enormous IM funding.
Michigan gets $100,000 a year, and
Notre Dame has the funds for IM tackle
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football. I think this sponsorship by beer
companies is a positive thing with the
students."
' Aside from the advertising, Diel
Brothers is into the IM program for what
might best be explained as loyalty.
'There are a lot of people who run this
shop that either attended or graduated
from Fresno,' said Diel. His brother
Frank in one of those, as is McFerson,
who played basketball for the Bulldogs.
There is a lot of interest here (in the
shop) for Fresno sports.* Diel continued,
"and there are many more people in¬
volved in IM than in varsity sports. Not
that we don't care about varsity sports,
but we feel the money is better spent on
Scholarships
for women
The Fresno Branch of the American
Association of University Women wishes
to announce that applications are now
available for three scholarship awards
for the 1980.1 academic year.
Two graduate scholarships will be
available to women who have received a
bachelor's degree or who will do so by
September 1980. These awards will be in
the amounts of $1000 and $250. In addi¬
tion a $750 upperdivision scholarship
will be offered to women students who
These awards are open to Fresno area
women only but may be used at any uni¬
versity or college of their choice.
Recipients will be selected on the ba¬
sis of scholarship (minimum 3.5 grade
point average to qualify), financial need,
future goals and occupation plans, evi¬
dence of leadership and the worthiness
of the academic major or planned gradu¬
ate study field, v
. Official application forms may be ob¬
tained from the Financial Aids offices at
CSUF, Fresno City College, Reedley
College" West Hills College and Pacific
College or by calling AAUW Scholarship
Chairman, Patricia Booth at 227-7217.
Deadline for all applications to be re-
tumed.to Mrs. Booth is Feb. 10, 1980
and the scholarship recipients will be an¬
nounced   at   the   Association   General
Meeting in March.
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i__l_a_h'. .■■glw
Energy experts cite need for lifestyle changes
l
ByKathyDick
Collegian Staff Reporter
Daily
Individuals should start thinking of
energy in terms of what their needs are,
not in terms of business and world situa¬
tions: *The purpose of using energy is to
satisfy human need,* said Cil Friend
from the California State Office of Ap¬
propriate Technology
Friend and David Wald from the San¬
ta Clara Solar Institute gave a panel dis¬
cussion on Future Energy Needs in the
CU Thursday.
Friend said thinking about energy in
this way may seem trivial and obvious,
but in the past four or five years, we
were urged to use energy.
He said that ft was more than just
choosihg a form of energy to meet an in-
dtvidual's needs, but the whole energy
question encompasses the quality of life
persons choose for themselves. A person
needs to choose a lifestyle and then
choose his or her energy on that basis.
One community insulated and wea-
therized its homes In order to conserve
energy worked together in building solar
collectors. Some went door to door and
talked about energy and got a lot of per¬
sonal satisfaction through the project.
He said the government will not look at
these projects because they do not show
much change as far as the dollar is con¬
cerned. But it counts in terms of peo¬
ple's lives and improving their quality.
'It's a question of values,* said
Friend. .
If a community wants to do this, he
said, ft needs to assess its need and
sess its resources, which vary widely
tween cities. Also, look for the
for conservation.
'My concern is that the community e\
fort is as exciting as the solar effort,' h
said. He added that it was important t
keep it in the people's hands and not k
the big oil corporations move in. It is be\
ter to control things on a local level
Applications available for
Soroptomist  Awards
Soroptimist International of
North Fresno is seeking applicants to
participate in the Soroptimist Founda¬
tion Training Awards Program. This pro¬
gram serves to assist mature women in
upward mobility and in their efforts to¬
ward retraining and entry or re-entry in¬
to the labor market.
Each Soroptimist Region will receive
two Training Awards of $1,250 each and
one McCall Award of $1,250.
The deadline for the receipt of the ap¬
plication is January 1,1980.
Recommended guidelines for applying
are: Candidates are preferably over (30)
years of age (but not limited to); be ei¬
ther the head of houshold 6r have family
financially dependent on her; that she
clearly indicates the specific educational
training necessary for her entry or re¬
entry into the labor market and how it
will enable her to move to a higher level
CSUF Symphony
performance set
The California State University,
Fresno Symphony Orchestra under the
direction of professor Frederic Balais,
will perform in concert Tuesday, Decem¬
ber 11. The concert will be held at
8:15 p.m. in the John Wright Theatre at
CSUF. The concert is open to the public
without charge.
Special soloists on the program will be
soprano Dorothy Renzi singing
'Zuefgnung, Opus 10, No. 1' by Strauss,
skilled job; be entering vocational or
technical training or completing an un¬
dergraduate degree. Seekers of graduate
or professional degrees are not eligible.
These awards are funded by the So¬
roptimist Foundation and the McCall
Pattern Company. The local dub offers
an additional award to the selected appli¬
cant and she will be honored at a lunch¬
eon on February 19th at Pardini's on
Shaw Avenue.
For further information and applica¬
tions please contact Belle Trinkle,
2040 West Shaw Avenue, Fresno
(209)431.010 or Mary Edwards, 124 W.
Fedora, Fresno (209)227-9191.
there is more chance for diversity and
choice in what a person wants.
He said decisions about energy sour¬
ces should be made by assessing a com¬
munity's needs, not by corporations giv¬
ing decisions based on their profits.
Although Friend is an advocate for so¬
lar power, he said one of the best ways in
beating the energy crunch is to conserve
what a person has. Just by insulating a
person's home, he or she can save up to
50 percent of the energy used.
Davis has cut energy use 30 percent by
changing building codes to require
greater efficiency and narrowing the
streets. This is done so that in the sum¬
mer, the black top will give off less heat
by being narrower and so homes will not
have to use so much air conditioning.
Wald on the other hand, said the ener¬
gy problem was political. There are a
handful of corporations that control the
very fabric of society in decision¬
making," he said.
It is a problem in dealing with their
power, he said. The two political parties
"We need to examine the private cor¬
poration profit motive theory,* said
Wald.
Besides the corporations controlling
the oil, they also own two-thirds of the
copper supply which is an essential ma¬
terial used in solar collectors.
Wald said these corporations in¬
crease the price of copper as oil prices
rise in order to keep solar alterna¬
tives competitive with petroleum.
He said solar collectors really should
not be as expensive to build as they are,
but with the copper in the hands of the
oil companies, it is hard for the small bu¬
siness person to develop collectors which
the average consumer can buy.
Two anwers were given by Wald. One
is to organize at the community level.
The other is to deal with the problem on
a political level and get a candidate to
run independently of the two parties and
get legislation that would help solar
energy.
Although Wald suggested community
involvement in building collectors, he
feels that-this is impractical became at
any time the big corporations can 'push
the button and wipe out small compa¬
nies/ by putting their own collectors in
the market.
One way to stop the corporations from
having so much power is to not allow
them to enter into more than one form of
energy. As it stands now, a lot of oil com¬
panies own nuclear power plants, geo-
thermal plants and materials for solar .
collectors and coal.
One problem that both speakers ta
about was that federal and state fun
for energy projects *
the big corporations instead of small
businesses.
Friend said he favors the small busi¬
ness because it is more innovative, pro¬
duces more jobs per dollar and has bet-
e funding
cause the U.S. has nuclear weapons and
they are tied in together with economics.
'It has very little to do with good com¬
mon sense arrd the good of trie communi¬
ty at large,'be said.
Friend said a nuclear plant usually
averages a life span of 30 years. After
that, they can no longer be used and are
highly radio active. One problem is that
no one has dealt with that fate yet. The
companies do not know what to do with a
plant after it is dormant.
This type of energy may seem cheap,
he said, but when problems of decom¬
missioning it (to make it safe) come, the
public will be caught with what it really
costs.
"We're moving toward a solar future,
of renewable energy technology. Oil is
on the way out...and nuclear power,
too,'said Friend.
'Variations on a Nursery Theme' by
Dohnanyi.
Other works on the program include
*A Trumpet Voluntary, by Pureed,
Bach's Passacaglia and Fugue in C
minor,' and works by Handel, Charpen-
tier, and Wagner.
The CSUF symphony will also perform
and original composition by Jeff
Atmajian titled 'Player.' Atmajian will
conduct the orchestra on the premiere
ceof this work.
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