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Page 4
The Daily Collegian
September 6, 2971]
; : J
David Armstrong's 'American Journal'
Making big bucks off the Sixties nostalgia
Editors' note: David Armstrong was
the editor of the Berkeley Barb In
1975-76. Armstrong now writes a syndicated column, "American Journal"
His views on America and Its people
will appear In The Dally Collegian
throughout the semester.
t!Y DAVID ARMSTRONi";
Gel ready The Sixties nostalgia
wave is beginning to hit Just when it
will cresl is anyone s guess, bul already
the culture industry is flooding the mar
Ket with books, movies, TV shows, plays.
and songs about those heady days of
cxpenmentabon
Within the past year have appeared
books like The Sixties, Loose Change
and Gales of Eden. 35 millimeter dreams
like Coming Home and I Want ID Hold
Your Hand, and the forthcoming Hair and
Sgt Pepper's Lonely Hearts Club Band,
the stage hit Beatlemania, songs like
Country Joe McDonald's "Bring Back the
Sixties. Man"; and. of course, the video
serialization of Loose Change
There s big bucks in nostalgia, and
the nsing tJde of Sixties product is meant
to liberate that green energy lor its corporate sponsors This, in itself, is nothing
now The "youth revolution' was sighted
as a potential moneymaker by America's
captains of consciousness at its first
flowering a dozen years ago
What's new is the expanded size
and refinement ol the market, and the
mplicit message of the new wave ol
Sixties memorabilia that that time and
he portents ol change it represents are
hnally and irrevocably gone Indeed, being identified with the Sixties is now considered bad form, rather like being under
dressed at Studio 54 when Margaret Tru
deau and Andy Gibb have the floor
The late Seventies version of the
Sixties is a Iriumph ot merchandising
over vision This is exemplified by Linda
Rosen Obst s and Robert Kingsbury's
The Sixties (Random House/Rolling
Stone Press. 1977) an oversized paperback book that would not look out ot
place on Happy Rockefeller's cofteetable
The Sixties is a volume of photo
SO/ WO RErUJY THINK THAT
with THIS GREASY KIDS
STUFF ANO A NEW
COLD WAR
WILL CAPTURE
IHE NOSTALGIA
VOTE/
KENNEL BOOKSTORE
PRINT & COPY
CENTER
(LOCATED ON THF LOWER LEVEL)
OFFSET PRINTING
a. High quality printing for coplc* nr-rdol In abi—SuHt
b. 100 coplc* from on* original US . I I S3 50
XEROX 3107 REDUCTION COPIER
.. 61.5% redaction ol original
b. Copy doc——writ* up to 14" ■ 18* slaw lor six«
c. 14" » 18' original reduced to SV ■ 11"
■I Make* b—naparencle* for overhead protection
S. Make* copies on colored stock.
IBM COPIER II
a. Will nuke lcttcr/les-1 coplc.
b. Make* coplcI from colors In —harp bUcWtrhltc
c. 25 or more copies from one orletnel — 4< a copy
VELO BINDER
a. Soft or bard cover* for your the-— or ot-er work* you would Ilk* bound
SIGN MACHINE
a. M"i IT
ASK US ABOUT DOING THE COMPOSITION AND LAYOUT
FROM YOUR ROUGH DRAFT.
PRINT * COPY CENTER HOURS
Mmndar. Friday 9:00 a.a_ to 430 p m
Folley's Pool
A free concert by Kollrys HVxil ,i
local band will or happening In ihe
College Union Patio Stajjr on Wednes
day. Sept. 6. at noon
Study Guides
available on the
Lower Level of the
KENNEL BOOKSTORE
Wiley ■itudy Guides
!>chaum's Study Guides
Barnes A Noble Study Guides
Made Staple Books
Study Guides for use wlthi
rTlndples of Accounting
Interaedlate Accounting
Coat Accounting
graphs, alternating with text, in whlcl
Sixties celebrities recount the thrill o
victory and the agony of defeat, al
a lightly prescribed format that
threatens to do more than entenaan.
are moments of passion and verbal brU
liance — the Hog Farm's Wavy Gravy]
on Woodstock. Rolling Stone writer r_rei
Marcus on the inbred contradictions of
Altamont, Larry Neal on the music and
terror of Malcolm y's street-talk — bull
the overall effect of the format Is to con
sign a sprawling, sweaty decade to lor
mulaic spectacle
Equally formulaic, but without
Sixties' visual quality. Sara Davidson
Loose Change (Doubleday, 1977) re-l
duces twig to lifestyle The kaleldcecopic|
changes ol the Sixties are little more)
than props for Davidson and her friends
non-stop trips to Europe, their spiritual
shopping sprees, their careerism, and
the*- obsessive search for brortc beomales
The TV version was a parody of a
parody To get the full effect, only the
original will do Loose Change is pure
hippie gothic, complete with potboiler
prose ("Mmmmmmmmmm sex. the ripe
scent percolated in the air") and softheaded self-descnption ("I stood before
a mirror and saw a young woman with
life ahead of her; wind-swept vistas, limit-
loss possibilities ")
Nowhere in The Sixties or Loose
Change is there a developed sense of
history, a recognition that changes are
made in a continuum, not in the neat
boxes where ambitious authors and publishers would have them happen Morns
Dickstom s Gates ot Eden (Basic Books.
1977) has trial sense of hlslory. but
Dickstein s limited range and personal
ambivalence don't attow him to fully map
the era's cultural contours.
Oickstein, a young Columbia professor during the upheavals of 1968. is
sympathetic to changes he often cannot
accept "My formative experiences
bridged both the Fifties and the Sixties,
he explains, "and I never felt wholly
comfortable in either world."
Still, Oickslein tries, sometimes too
hard He includes chapters on New Journalism, black writers and rode that can
only be described as labored. In "The
Age of Rock Revisited," we team that:
rock music is sexual, it is fun to danct
to. most rock lyrics, even Dylan's, donl
scan well on the page. True, but no one
who ever heard a rock record wiH b»
surpnsed to hear this
Dickstem is more sure-footed in hM
treatment of experimental fiction, which,
he argues, embodies the spirit of the
Sixties in its paranoia, elliptical plots and
spirited word-play. The same can be said
of the Firesign Theatre's brilliantly open-
ended recordings, however, and those
barely rale a nod here. Dickstein seems
to want to like these varieties of cultural
experience, but he doesn't gal far enough
inside them to justify his book's subtitle:
"American Culture in the Sixties.''
. Reading these books — Dickstein s
P-rtjaly excepted — you'd trunk the »«-
stopped turning with the arrival of Nixon
and Manson and the breakup of th*
Beatles. This historical seiec-vrty Is th»
basis of nostalgia, of course. Nothing too
challenging, its-all-in-the-past, whers'i
rTry ticket?
The truth Is the Sixties never ***
away, they just grew up. And growM*
SecP""1
September 6,1978
The Daily Collegian
Page 5
Griffitl
NOSTAIGIAMANIAl!-!
, rT<#$e4vt»(A-
6H8C_. «-»•«• •►*'.
ACS* lM_.«.ja«T,
■oft tf THUnmVj
-'W7T
H-y-<_«*£rtfl__UAI_»l
**u*y ***** at****)
futruc T*m#
Ot«MMi'*MA0*
Mi UMJ Us
A HITCHCOCK]
HIM RA--IN,
firty-9/x
K90TH xntone.
ir pakntj HYpee-
1 >mm*mcM rx-umtmic*
* rue fturnerv* casx&z
*9
'c0*or*mrroi**AM
A MMMMH onat Of 9C-
V0T60*K rfrWCaWlliW WHO ATTEMPT v> rae-uve \vp%erm»imt\
fifth* via e-Tensive view-
in_ of viwT/VJe 60t*TUC6 MB*
ni_6 "iMimtr re&emM*-—
'umevf
*«/ • __*.,7"__Vl Pffil***
~aer mp.hoh*a
ou>-TV«-i"n»ui
•tai mrtoCAx Wau-V
SUNNY-HOP ft
i.
T>
m i
__.
v^ g>fwygi
<tc
J^ f Ptmuemmm* eers a
\ -\ BiT rtl/CrV wue« WHlffCR
jTSMAtttK I0CN IM TWE sot
F'6€TMrSTY-fVeO OV_(2 TU05e
SSm »*» mSmwtim am-
Sixties nostalgia
up doesn't necessarily mean giving up
There is a vital, if complex and slow-
moving, continuation of Sixties culture
and politics in the co-ops, collectives,
corrrnunes and workplace organizing that
takes place every day, in nearly every
locale, largely unnoticed by the mass
media.
Some things about the Sixties were
excess baggage. They were hedonistic
to the point ot gluttony, deeply sexist,
hostile to old people and people who
hadn't the means — finandal or spiritual
— to drop out, naive in their trust In
spontaneity, over-reliant on media-created
leaders and the lat of a bloated war
economy .
But there was much that was genuine, too, and some of it has endured —
not merely, as the fashionable notion ol
the day would have it. survived. It was
in the Sixties that many got their first
vision of what Ihe world could become,
and the existential training to-help get it
there Those of us who came of age
then wi spend the rest ol our rves drawing upon that vision, though it may take
another.decade, arid another batch ol
books, to see It whole.
The Daily Collegian has an opening for a
part-time Photographer
Shooting (mostly on-campus), developing & printing;
approx. 10 hrs. per wk.
Pays about $100 per month.
Apply at The Daily Collegian, Keats Campus Bldg.
BUY ONE
JUMBO JACK
OCT ONE FREE*
../
Coupon y_M <* any
JACK IN trt 9Q%**m*x*rt
o*** oSaf 0n> ooupoA
COUPON IXMU
Otffifi
THE KENNEL BOOKSTORE
UPPER LEVEL
■
Has the required textbooks for tour classes.
, MAIN LEVEL
Has all the supplies you mill need for your classes plus
shirts, sift items. calculators ano n0re.
LOWER LEVEL
After class mould you like to relax mith a good
book? c0he in and look at the latest
TITLES. Me have MAGAZINES s posters too.
PRINT & COPY CENTER
New to the kennel- located at the nest end of the
iower level. Me have VARIOUS machines for
copying and binding. come down and see
for yourself.
Object Description
| Title | 1978_09 The Daily Collegian September 1978 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1978 |
| Description | Daily (except weekends) during the school year. Microfilm. Palo Alto, Calif. : BMI Library Microfilms, 1986- microfilm reels ; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Assocated Students of Fresno State. |
| Coverage | Vol.1, no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
Description
| Title | September 6, 1978, Page 4-5 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1978 |
| Description | Daily (except weekends) during the school year. Microfilm. Palo Alto, Calif. : BMI Library Microfilms, 1986- microfilm reels ; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Assocated Students of Fresno State. |
| Coverage | Vol.1, no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
| Full-Text-Search |
Page 4
The Daily Collegian
September 6, 2971]
; : J
David Armstrong's 'American Journal'
Making big bucks off the Sixties nostalgia
Editors' note: David Armstrong was
the editor of the Berkeley Barb In
1975-76. Armstrong now writes a syndicated column, "American Journal"
His views on America and Its people
will appear In The Dally Collegian
throughout the semester.
t!Y DAVID ARMSTRONi";
Gel ready The Sixties nostalgia
wave is beginning to hit Just when it
will cresl is anyone s guess, bul already
the culture industry is flooding the mar
Ket with books, movies, TV shows, plays.
and songs about those heady days of
cxpenmentabon
Within the past year have appeared
books like The Sixties, Loose Change
and Gales of Eden. 35 millimeter dreams
like Coming Home and I Want ID Hold
Your Hand, and the forthcoming Hair and
Sgt Pepper's Lonely Hearts Club Band,
the stage hit Beatlemania, songs like
Country Joe McDonald's "Bring Back the
Sixties. Man"; and. of course, the video
serialization of Loose Change
There s big bucks in nostalgia, and
the nsing tJde of Sixties product is meant
to liberate that green energy lor its corporate sponsors This, in itself, is nothing
now The "youth revolution' was sighted
as a potential moneymaker by America's
captains of consciousness at its first
flowering a dozen years ago
What's new is the expanded size
and refinement ol the market, and the
mplicit message of the new wave ol
Sixties memorabilia that that time and
he portents ol change it represents are
hnally and irrevocably gone Indeed, being identified with the Sixties is now considered bad form, rather like being under
dressed at Studio 54 when Margaret Tru
deau and Andy Gibb have the floor
The late Seventies version of the
Sixties is a Iriumph ot merchandising
over vision This is exemplified by Linda
Rosen Obst s and Robert Kingsbury's
The Sixties (Random House/Rolling
Stone Press. 1977) an oversized paperback book that would not look out ot
place on Happy Rockefeller's cofteetable
The Sixties is a volume of photo
SO/ WO RErUJY THINK THAT
with THIS GREASY KIDS
STUFF ANO A NEW
COLD WAR
WILL CAPTURE
IHE NOSTALGIA
VOTE/
KENNEL BOOKSTORE
PRINT & COPY
CENTER
(LOCATED ON THF LOWER LEVEL)
OFFSET PRINTING
a. High quality printing for coplc* nr-rdol In abi—SuHt
b. 100 coplc* from on* original US . I I S3 50
XEROX 3107 REDUCTION COPIER
.. 61.5% redaction ol original
b. Copy doc——writ* up to 14" ■ 18* slaw lor six«
c. 14" » 18' original reduced to SV ■ 11"
■I Make* b—naparencle* for overhead protection
S. Make* copies on colored stock.
IBM COPIER II
a. Will nuke lcttcr/les-1 coplc.
b. Make* coplcI from colors In —harp bUcWtrhltc
c. 25 or more copies from one orletnel — 4< a copy
VELO BINDER
a. Soft or bard cover* for your the-— or ot-er work* you would Ilk* bound
SIGN MACHINE
a. M"i IT
ASK US ABOUT DOING THE COMPOSITION AND LAYOUT
FROM YOUR ROUGH DRAFT.
PRINT * COPY CENTER HOURS
Mmndar. Friday 9:00 a.a_ to 430 p m
Folley's Pool
A free concert by Kollrys HVxil ,i
local band will or happening In ihe
College Union Patio Stajjr on Wednes
day. Sept. 6. at noon
Study Guides
available on the
Lower Level of the
KENNEL BOOKSTORE
Wiley ■itudy Guides
!>chaum's Study Guides
Barnes A Noble Study Guides
Made Staple Books
Study Guides for use wlthi
rTlndples of Accounting
Interaedlate Accounting
Coat Accounting
graphs, alternating with text, in whlcl
Sixties celebrities recount the thrill o
victory and the agony of defeat, al
a lightly prescribed format that
threatens to do more than entenaan.
are moments of passion and verbal brU
liance — the Hog Farm's Wavy Gravy]
on Woodstock. Rolling Stone writer r_rei
Marcus on the inbred contradictions of
Altamont, Larry Neal on the music and
terror of Malcolm y's street-talk — bull
the overall effect of the format Is to con
sign a sprawling, sweaty decade to lor
mulaic spectacle
Equally formulaic, but without
Sixties' visual quality. Sara Davidson
Loose Change (Doubleday, 1977) re-l
duces twig to lifestyle The kaleldcecopic|
changes ol the Sixties are little more)
than props for Davidson and her friends
non-stop trips to Europe, their spiritual
shopping sprees, their careerism, and
the*- obsessive search for brortc beomales
The TV version was a parody of a
parody To get the full effect, only the
original will do Loose Change is pure
hippie gothic, complete with potboiler
prose ("Mmmmmmmmmm sex. the ripe
scent percolated in the air") and softheaded self-descnption ("I stood before
a mirror and saw a young woman with
life ahead of her; wind-swept vistas, limit-
loss possibilities ")
Nowhere in The Sixties or Loose
Change is there a developed sense of
history, a recognition that changes are
made in a continuum, not in the neat
boxes where ambitious authors and publishers would have them happen Morns
Dickstom s Gates ot Eden (Basic Books.
1977) has trial sense of hlslory. but
Dickstein s limited range and personal
ambivalence don't attow him to fully map
the era's cultural contours.
Oickstein, a young Columbia professor during the upheavals of 1968. is
sympathetic to changes he often cannot
accept "My formative experiences
bridged both the Fifties and the Sixties,
he explains, "and I never felt wholly
comfortable in either world."
Still, Oickslein tries, sometimes too
hard He includes chapters on New Journalism, black writers and rode that can
only be described as labored. In "The
Age of Rock Revisited," we team that:
rock music is sexual, it is fun to danct
to. most rock lyrics, even Dylan's, donl
scan well on the page. True, but no one
who ever heard a rock record wiH b»
surpnsed to hear this
Dickstem is more sure-footed in hM
treatment of experimental fiction, which,
he argues, embodies the spirit of the
Sixties in its paranoia, elliptical plots and
spirited word-play. The same can be said
of the Firesign Theatre's brilliantly open-
ended recordings, however, and those
barely rale a nod here. Dickstein seems
to want to like these varieties of cultural
experience, but he doesn't gal far enough
inside them to justify his book's subtitle:
"American Culture in the Sixties.''
. Reading these books — Dickstein s
P-rtjaly excepted — you'd trunk the »«-
stopped turning with the arrival of Nixon
and Manson and the breakup of th*
Beatles. This historical seiec-vrty Is th»
basis of nostalgia, of course. Nothing too
challenging, its-all-in-the-past, whers'i
rTry ticket?
The truth Is the Sixties never ***
away, they just grew up. And growM*
SecP""1
September 6,1978
The Daily Collegian
Page 5
Griffitl
NOSTAIGIAMANIAl!-!
, rT<#$e4vt»(A-
6H8C_. «-»•«• •►*'.
ACS* lM_.«.ja«T,
■oft tf THUnmVj
-'W7T
H-y-<_«*£rtfl__UAI_»l
**u*y ***** at****)
futruc T*m#
Ot«MMi'*MA0*
Mi UMJ Us
A HITCHCOCK]
HIM RA--IN,
firty-9/x
K90TH xntone.
ir pakntj HYpee-
1 >mm*mcM rx-umtmic*
* rue fturnerv* casx&z
*9
'c0*or*mrroi**AM
A MMMMH onat Of 9C-
V0T60*K rfrWCaWlliW WHO ATTEMPT v> rae-uve \vp%erm»imt\
fifth* via e-Tensive view-
in_ of viwT/VJe 60t*TUC6 MB*
ni_6 "iMimtr re&emM*-—
'umevf
*«/ • __*.,7"__Vl Pffil***
~aer mp.hoh*a
ou>-TV«-i"n»ui
•tai mrtoCAx Wau-V
SUNNY-HOP ft
i.
T>
m i
__.
v^ g>fwygi
|
