1983_10 The Daily Collegian October 1983

              Hairstylins rounds out total image
By Michelle Heiman
Staff writer
JL t's the total look," says
Nat Montoya, a Fresno hair
stylist, "that will get the job for
Montoya, a stylist with
Juliette Nails, Hair & Skin Care,
says up-to-date clothes alone
don't make for high fashion.
"It is essential to relate
clothes, shoes, makeup and hair
with each other if you want to
show others that you are a
'together' person," he said.
"One does not look on top of
things if they are well-dressed
from the neck down, but seem
to have forgotten what is on top.
I see so many women wearing
fashionable clothes but very
outdated hair styles and
"It is so very important to
have a total progressive look
and to show you are in tune
with the times."
Montoya frequently attends
hair shows and keeps up with
new ideas and fashion
movements. He has been in the
hair styling business five years,
and last year was voted Valley
Mode! of the Year.
Montoya believes the hair
style should reflect the person's
lifestyle. When a client sits down
in Montoya's chair, he starts
asking questions: "What do you
do for work?". "What do you do
in your spare time?". "What
plans do you have for your
future?"and "How much time
Kathy Samuelson, before...
do you want to spend doing
your hair?"
He also looks at the client's
facial shape, skin color and hair
color to try to achieve the right
look. All this is done before he
even washes her hair.
Montoya said a "work by day,
play by night" haircut is perfect
for the business-minded person
who likes to "let their hair
down" at night. This was the cut
chosen for Kathy, who will be
graduated in May and wants a
new look for her job search.
Montoya cut Kathy's hair in a
simple classic cut. The "bob,"
"wedge" or "blunt" cut is a
versatile cut that goes well with
this season's oriental styling or
geometric shapes.
It's nothing trendy, just good,
old-fashioned style. The flair is
and after.
in the styling of the haircut. The
shoulder-length hair brought out
Kathy's strong jawline. It put
volume on top, giving the
illusion of a longer, thinner face.
Kathy can let her hair dry
naturally, or for a more
dramatic look, style it with gel
and use a brush and blow dryer.
Styling is so important to some
cuts today that salons offer
classes to clients on styling
techniques.
Montoya said healthy hair is
the key to looking good. He tells
clients to give up their curling
irons and hot curlers, ease up on
over-perming and over-
bleaching and give their hair a
chance to look good naturally.
He said that most women are
hesitant to let go of their old
habits and try for a new look.
He said such a change could
hold the key to finding the job
they want.
Montoya said new makeup,
too, is important.
"Makeup is really big this
year," he said. "More and more
salons are adding makeup artists
to their staffs and putting more
emphasis on educating their
clients on applying makeup to
make the most of what they
have.
"Many women are
disillusioned by the "perfect' oval
face. If the oval face was the
only perfect face, there wouldn't
be many perfect faces in our top
fashion/beauty magazines.
"Makeup is arf optical
illusion. It can make round
cheeks become hollow cheeks
and correct slightly crossed eyes.
Your eyes compensate for
others' imperfections.
"Makeup just helps to
compensate for our bad features
and at the same time emphasizes
our good features. Don't worry
about those bad features, just
spend your time playing up what
good you have going for you."
Montoya said the "mud look"
is in for winter makeup. Natural
colors, such as brown for eyes,
bronze for lips and berry for
cheeks, will match with popular
winter clothes colors.
Montoya said the total look
keeps the changing times in
balance with the classic styles
that never really change.
Making the best of what one
has, he said, is essential in being
successful.
•Women
Continued from Page 3
Color analysis is the process of
matching a persons exact hair, eye
and blush colorings and skin tone
with the proper spectrum of colors:
"We don't know when we're
wearing the wrong colors." she
aid. "Wee;
lurselve
hut il
really makes a lot of difference ii
how a person appears."
Matlock said that in the long
run. color analysis can help the
individual save a good deal of
money on clothing because he or
she won't be buying clothes that
will end up hanging in the closet.
This is especially important to
young people just going into the
business world Matlock said,
because they will spend a lot of
money on clothes.
"Their clothes have to work."
she said. "They don't have room
for mistakes."
Matlock says jhat it is difficult
for a college student entering the
business world to know how to
dress, but suggests that there are
several good books on the market
that can help. She also suggested
that students talk to instructors.
Image building is the answer
according to Matlock. "Create an
image that is not plastic," she said.
"Figure out how you are going to
feel the best, and project that
through you clothing."
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Our model Sydnie is wearing a
Cassidy dress in 100% polyester.
Michelle is dressed up in a 100%
wool, fully lined, Casssidy suit. The
blouse is also by Cassidy. and made
in 100% polyester. Vince is wearing
Ruffmi, a blend of wool, alpaca,
and acrylic. His shirt is byn Nino
Cerruti. in 100% cotton. The tie is a
knit by D. Laurenti. His slacks are
100% wool.	
On the cover Kirk Johnson is
dressed in a suit by Sergio' Pellari. made
of 100% wool (pin striped). The
shirt is a Conti, made of 100%
cotton, and his tie is made of cotton
by D. Laurenti. Michelle Heiman is
dressed in a double breasted, fully
lined skirt and jacket by Cassidy.
(window pane plaid). Her blouse is
100% polyester by Cassidy
MODELS:
Greg Biglione
Kirk Johnson
Vince Martinez
Randy Smith
Charlie Soper
Keith Williams
Michelle Heiman
Kathy Macedo
Pam Marzette
Sydnie Nishiyama
Julie Penn
Kathy Samuelson
Jenny Ubbink
Men's fashions
provided by D. Laurenti
Women's fashions
provided by The Limited
Fashion Fair
Photography by Michael Penn
Coordinated by Debbie Lowe
-
tl
Oct. 4,1983
CSUF clamping down on use of trademark
z
January. 1983: The Red Wave crests
the Men's Basketball team captures
n. Red banners hang from
erytlling in sight — including city
hall. Toasters, tires and television sets
are hawked from windows bearing the
bulldog insignia.
Problem: Businesses everywhere —some
authorized, some not — are using CSUF
to sell their wares, a situajjon adminis¬
trators began this year to find unsatis¬
factory.
"As the athletic program has become
popular, entities have gone ahead and
started using the logo," said Executive
Vice-President D. W. Holmes. "They
stick FSU on things and don't think
anything about it."
To remedy the situation, the university
has begun takingadvantage of copyright
laws. Once the legal details are worked
out, according to Holmes, off-campus
organizations and businesses will have
to have university permission to use
"CSUF".-FSU"orany of the numerous
university logos for any purpose.   -
In a recent memorandum to all faculty
and staff. Holmes said that it is the new
•Timeout
' Continued from Page 4
defending a division title?
Now, the playoffs. It's simple. The
White Sox and the Dodgers, thus
producing a rematch of the 1959 series.
The Sox just have too much momen¬
tum for the O's.as well as three games in
Chicago. Sure, the O's have better all-
around personnel, but there's nothing
quite like being on a roll.
The White Sox iii five.
The story behind the Dodger-Philly
series would appear to be the 11-1 edge
the Dodgers enjoyed over the Phils
during the season. But hold on. The
Dodgers will not simply roll over the
Phils. There's too many clutch perfor¬
mers in Philadelphia for that. Remem¬
ber, the Phils finished up the season
with only one less loss than the Dod¬
gers, and they did so after a horrendous
The Dodgers in four.
If you ask Tommy Lasorda, he might
tell you that L. A. will win in three, what
with the man upstairs on their side and
all. After a key victory over the Braves
just weeks ago, Lasorda implied that
there might have been some son of
divine intervention involved in the
victory. Funny, I was always under the
impression that God was too busy with.
Lebanon, hurricanes and other dis¬
asters to spend time watching overthe
Dodgers.
policy of the university that the CSUF
name, seal or logo may not be used by
any business or endorsement of its pro¬
ducts." By copyrighting the various uni¬
versity designations and logos. Holmes
said, the administration will be in a legal
position to say "no" to businesses which
don't respect that policy.
"At all other universities I've been at
we've copyrighted our rrtark." said Ath¬
letic Director Jack Lengyel. who has
dealt more than anyone else with the
problem of unauthorized use of the
university's name. "You do.it for per¬
sonalization and just for control."
The university is being advised on the
copyright matter by a local law firm at
nocharge. Holmes said, and the process
should be completed within the next few
weeks. Falling urtder copyright, accor¬
ding to Holmes, will be virtually every
r logo associated with theuniver-
GE3EEZD
ISSION VILLAGE CENTEI
393 E SUA*
FRESNO CA 93710
(209)222-1745
I Student Special |
$5.00 Haircut
with Student
Body card.
HOURS M-F 10-7    master
Sat 10-6 Bf
"FSU and CSUF will be copyright-
•Se« Logo, Page 6
Logo use such as this will soon require permission.
Double Breasted Pin Striped Suit, made in Italy by Sergio Pellari
335.00
Cotton Shirt by Nino Cerruti   29.00
Silk Crepe Tie by D. Laurenti 29.00
■ •rnpOrtt (of men
369 E. Shaw Mission Village      Fresno 226-9161