1963_11 The Daily Collegian November 1963

              Temporary Ailment
" The shortage of advertising lineage from national com-
F panies has resulted in a financial loss for The Collegian and
I means that issues will be dropped periodically to prevent the
budget from slipping into the red. —
- The national advertising decline resulted from cancellation
of advertising from tobacco companies. The blow came
during the summer when the cigarette companies were under
pressure from the anti-tobacco societies to halt cigarette
advertising in campus newspapers.
About 50 per cent of the expected national advertising
lineage was wiped out totaling $4,500.
Although local ^advertising (ads from Fresno area mer¬
chants) has increased over last year through the concen¬
trated efforts of advertising manager John Jarrett, it has
not been enough to compensate for the loss.
To the reader who usually knows-little about the financial
or mechanical facets in putting out a paper, the lack of ads
is a pleasant sight because it means more stories and more
pictures.
To a publisher; editor or reporter the lack of advertising
is the most dreaded ailment (unless it be a printer's strike).
Advertising means money. Without sufficient advertising
a newspaper cannot continue to publish.
It is the general consensus that there are ample local ad¬
vertising clients and our immediate problem is a shortage of
advertising salesmen.
All problems are being remedied.
Andrea Lanfranco, editor.
Judging Begins At 11 o'Clock
Floats Must Be Prompt
for Homecoming Parade
Dennis Snltrin, homecoming
parade chairman, warns nil orcan-
iiatlons showing floats in tomor-1
row's parade to have their entries
at the staging area on time.
Judging of the floats will begin
at 11 AM at the rendezvous point.
Tulare and N Streets. Winners
will be announced during half-
time at tho San Diego-Fresno
State game. The sweepstakes
trophy will be awarded by the
Fresno Downtown A a hoc! nil on
after tho floats have circled the
Infield  track.
Here Is the official Hoc of
march announced by Snlffln: Led
by the Fresno State College ROTC"
color guard and drill leant, the
parade. Including four marching
bands and several cars carrying
dignitaries, will proceed west'on
Tulare to U street, turn south to
Kern street, west to Fulton street,
nnrth on Fulton to Fresno street,
east on Fresno lo P street and
then north on Abby and Ulack-
tone to Ratcllffe Siadlum.
The floats will enter Ilie soutl
gate of tho stadium and park ii
as signed chutes. Snlffln Invite
the public to take pictures of th
21 floats at the -.indium beglnnln:
at 3; 4 5 PM.
Snlifln announced thaf Ha
Beatty. former FSC director ol
athletics, will act as grand mar¬
shal.
Other dignitaries scheduled to
ride In the parade include Mayoi
Arthur Selland. a representative
of the county board of super¬
visors, tho 1963 homecoming
queen and her court plus 1962
queen  Jackie  Bien.
Head Football Coach Cecil
Coleman. Gordon Wilson, dean of
activities. AS1J President Dale
Weidmer. Alumni Association
President Ed Kerber. Fresno Slate
College President Dr. Arnold
Joyal. nnd the campus king and
queen. Sue Schroeder and Matty
.Matoian. The ofllelal announcer
for the parade will be Larry
Layne. paal ASB vice pn'tldeni.
targe Crowd—No Room
Homecoming Dance
Suffers Cancellation
The homecoming dance scheduled for Saturday night ftj-
lowing CSog-Aztcc football game has been cancelled,
Sfwelpton" r-allv Committee publicity secretary, reports,
"Therewon't be a Rally Committee-sponsored dance be^
cause Se committee was un tble ,to reserve_a_placeJape
enough to hold everyone expected** —
to attend." she explained.
The "wear white" requirement
for the rooter's section will be
strictly enforced Saturday night,
Hike Luckln. Ra»y Committee
publicity chairman, said. "A his
crowd Is expected for the home¬
coming game so Bulldog fan*
wearing white will have the best
seats In the stadium."
Two   sections   instead   of   one  ™-..^-
havo been reserved  ror the card
tricks,  sections  H  and  S. Luckln   wlm
reported. -Coffee's Men's Shop in   Uemniml AUdlJort-..
downtown   Fresno  donated   *33«   pC
to purchase more cards to make   .^
bigger and better card tricks pos¬
sible," he added.
Luckln reminded rooters in the
white section to "sit on a seat
number or tho card tricks will get
out of line ftnd be a flop."
"Seen   from   the visitors'   side
at the stadium, the rooting sec-     Aw,NM
Uoo was really effective and the   -—■
card  tricks were  tremendous at
last   week's   same."   he   compli¬
mented Bulldog rooters.
'"n nt 12-1I1 I--
*"•  '^ATUROAY
The i-iomttomlno *-**m* v,li,,I"!'
ie- FSC Buliiiona ana trie AMrrca
,n    Dis-flo   Sun-    C'H'Bf.   will-
Home Ec Group
Initiates 17
Omleron Slirma Pi. the home-
economics club, initiated 19 new
. members it a meeting last night-
■ ■ The new members are Judy
Steffen. Iinda Lovelace, Cheryl
Kelser, Jo Ann Portlock. Nancy
Low. Isabel! Bingham. Helen
Moos, and Sandra ScotL
Unda Cowley. Frances Pen-
CUlT. Sharon Klsier, Marilyn
Utofj. Nora Posaterta. Susan Wll-
llama, Janice Mullen. Betty Ross,
■trad Jo Anna Msckicm.
SUNDAY 	
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■rt  In it,.-   *-..-ms(
'tSa'v ' rM-     , „
<**** ar-ssja "aia. '&•*£
''Th.™i'-riiiiw'V-iul> «IU hold a -tener-i
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'tm-   il.-'-ffnal'liy   l'lul>   *>'m   mttt   *-■■
Council wW in(
THURSOAV
Ibi
r VsraliV'^'hrUtlsn    FWlow-ahlp
aj"**-."..?; as..'. KU,..«
na- In Cafeteria CommUtee
LWrrn Bible Study G
Gorgeous Gams Rally S»t
A «lly tor the Gorgeous Gams
contest will be held Wednesday
at noon in front of the cafeteria,
according to Bill Hellyer. coor¬
dinator of the contest.
COLLEGIAN
FRESNO
STATE COLLE
VOLUME LXVIT1
FRESNO,  CALIFORNIA.  FRIDAY,  NOVEMBER 1,   1963
Ag Division
Continues To
Win Awards
Awards are continuing to come
into the agriculture division from
the San Frjnclsco Cow Palace.
Earlier this week college grown
swine and market steer won re¬
serve grand champion and other
awards at the 19th annual Grand
National Livestock Exposition.
A Fresno Berkshire biijjrow
was named Reserve Grand Cham¬
pion market hog of the entire
■HOW when the number one spot
was awarded to n olampshlre ex¬
hibited    by    Norman    Zlpsor    of
Modesto.
Oth.
Fre
ploa Yorkshire market barrow;
champion Pen of *t Yorkshire bar¬
rows, and Reserve Champion
Hampshire harrow. -
In the Angus market steer
Judging, local entries won Re¬
serve Grand Champion Angus
'toer; first place In Junior year-
Units calved during the first quar¬
ter of last year; first and third
places in summer yearlings; and
first  and  third  places  ln  groups
Second place honors were won
In the Junior calf classification,
animals born after the first of
this year and third place in the
senior calf competition, those
calved during the lam quarter of
1962. The Fresno entry In the
Shorthorn steer. Junior calt class,
placed second.
Swine herdsman Frank BnntV,
assisted by student Joseph Enos,
exhibited the swine entries.   ■
.Market steers were shown by
students Daun Glllett. Buna Fis¬
cher, Bruce Bergman. Gail Mc¬
Carthy. Randolph Derry. James
Prati.  UrI  Hess  and   Robert   Ed-
Frosh Get Second Chance
After Election Held Void
The new freshman class presi¬
dential election will be held Nov.
13 In the Activities flooth from
9  AM  to  4  PM.
The new election was called by
Student President Dale Weidmer
today after the Student Court
found the first election void.
The Court declared the election
void following an appeal by San¬
tiago Garza, disqualified presi¬
dential candidate.
Garza received the majority of
votes over opponent Frank Dews
but was disqualified by the elec¬
tion committee for not filing an
expense account as net forth In
the election code.
The election will he a contest
between Garza and Dews. Troy
Scott, freshman vice president,
will be acting president until the
office Is filled..
Campaigning   for   the . election
Students Chose:
Pam Sheehan To Reign
As Homecoming Queen
Pam Sheehan, a 19 year old special education major, who
says she gets a little mixed up watching a football game,
was crowned queen of the 1963 Homecoming in a ceremony
held, at noon today in the college amphitheater.
Miss Sheehiin, a daughter of Dr. and Mrs. Paul V. Sheehan
of    Fresno,   received    the   cr<
last Day For Pictures
Says 'Campus'Editor
Today Is the last day to have
pictures taken for the 1964 year¬
book, according to Bette Pappa.
yearbook  editor.
Proofs of pictures taken last
week may be picked up today
and must be returned by Friday.
Those who had their pictures
taken Ibis week may pick them
up Monday at the student presi¬
dent's office and must, return
them by Nov. S.
from her Delta Gamma Sorority
sister, Jacqueline Bien. another
dark haired lovely who reigned
over last year's Homecoming ac¬
tivities.
When --Sated what she knew
about the game of football, the
brown eyed beauty took a deep
breath and said, "I get a little
mixed up but I know what's go¬
ing on in the middle and 1 know
what the downs ore. but I don't
fhlnk I connect Ihe facts very
well." Miss Sheehan declares
th.it she does enjoy the game nnd
Is  a  true Bulldog  fan.
The H€i Homecoming Queen,
who was escorted by Fred Lewis,
received a congratulatory kiss
from Student Body President Dale
Weidmer and a bouquet of roses
from Gordon Rausser. homecom¬
ing  committee chairman.
the  i
will
ride In a special car In the tk
town parade and will again be in
the spotlight during Ihe hnlftime
Members of the royal, court In.
elude Marilyn Popa, Penny Schaaf,
Suzanne Sncad and Kathte TSiomp-
The Junior coed Is the current
Dream Girl of the Delta Sigma
Phi Fraternity (lier contest spon¬
sors); first runnerup to the FSC
Cotton Maid; junior class social
chairman, and a. member of Stu¬
dent Council and the Ski Club.
FSC's YR Aid
Is Sought In ^
District Vote
The Fresno Slate Young Re¬
publican-! have been asked to
supply volunteers to work on
Tuesday's election in the seventh
state senate district. The seventh
senate district comprises the coun¬
ties of Nevada, Placer and Sierra.
The election is being held Io
replace the outgoing Democratic
Senator Ronald G. Cameron, who
has received a Judicial appolni
ment  from  Governor  Pat  llrowt
Vnlunteer work  will consist of
telephoning and door-to-door pre¬
cinct work to gel Republicans
to vote.
Buses will be chartered to pro¬
vide transportation for volunteers
to the district.
Volunteers will be provided
with a hox lunch. The buses will
leave Republican headquarters*.
1GI5 Belmont Ave,, at 9 AM and
return at midnight, said Jeff
Sain so in. Young Republicans pres-
Studcnts who desire further
Information or transportation to
the buses may contact Shtngom
st  Homan  Hall.
is to begin Nqv. S. Each candi¬
date is allowed to spend 135 for
campaign expenses. They most
file an expense account with tho
Student Activities Office or Bill
Williams, election cdmmlttee
chalnnan. by noon of Jajpv, 13.
Failure to comply with Utra^otlo
SB Office To Be Site
Of Election Confab
The election ci-icnmltta-x- will
meet Tut-miay at 1 PM in tho
Student President's Office, an.
noitnced   Itltl  Williams,  chsdr-
In a letter to the Collegian,
iCenl.ung, Garza's counsel during
he appeal, made the following
tuggestlons to facilitate future
■ourt  decisions.
Lung recommended tape re¬
cordings, be'taken of ail verbal
arguments presented to tho court.
"This could easily be done through
cooperation with the radio-tele¬
vision department," he said. ■
Ills second suggestion was that
each party represented In court
submit a written summary of Its
arguments to the court.
"These procedures should assist
considerably the deliberations Of
the court Justices In their quest
to reach d decision. At any time
they could go back and verify
the material which was presente
the material which was presented,"
added Lung.
IA Meeting Will
Present CHP Film
A color film Illustrating an
e m t^-rge nty vehicle operators
Course will be presented by the
California Highway Patrol at .a
Joint meeting or tbe Industrial
Arts Club and Epsilon Pi Tail,
international honorary Industrial
arts fraternity, Nov.  7.
The meeting will be held In tA
101 t
I'M.
The program will bo the pre¬
miere showing of the film In the
Fresno area, said Darrell Mac-
Donald. Industrial Arts Club pres-
ldent. A patrol vehicle will also
be on display.
FSC Prepares To Crown Campus Queen
Hy  l>EKE  1'ECATER
Fresno Stale's 29th "first lady"
will receive Ihe symbols of her
royalty—a. glittering crown and
scepter—In regal coronation cere¬
monies at the traditionally back¬
wards Queen's Ball on Nov. 22.
The royal hall, sponsored by
the Associated Women Students,
will be held In the Fresno Memo¬
rial Auditorium from 9~PM to 1
AM. Couples attending the formal
will dance to the mufllc of tho
Dob Hughes Orchestra.
"The boll ts traditionally glrl-
ask-boy." explained Kathy Whit¬
field and Elaine Luedeklng,
Queen's Ball 'co-chairmen, "be¬
cause the coeds receive the profits
through their membership ln
AWS."
"Besides," they admitted, "the
guys have a right to bo king for
a night—they have to foot the
date   bills   for   the   rest   of   the
the old college campus In  1921.
Although AWS was formed on
FSC wa» without campus royalty
until 1934.   That fall, Nona Ken-
Post Office Will
Hire More Help
' The [■>■-!■ nn Post Office will
take applications for temporary
employiirr-t during the Ctirist-
mu laeaajion on Nov. 4 and S
la Rooi-n 0\ Main Post Office,
■irt.19 Tulare St., Frr-ano, b-t>
twern 8 AH and B PH. Civil
Hmlcc OTsmliaallria-iB will not
be i-e-qulred.
/
neaster (Mrs, Fulton Thornton)
was crowned as the first "first
lady" at a gala affair destined to
become the biggest campus social
event of the succeeding years.
Twenty-eight queens later. Su*,
Schroeder is ending her reign
the 1962-63 Campus Queen.  With
the help of a young page and lady
'Home' Play To
End Saturday
The production of "All the Way
Home" by the Speech-Arts Divi¬
sion will continue through Satur¬
day In the Fresno State Little
Theater.
Tickets are available at the
theater box office and the Hock-
elt-Cowan box office. 1264 Fulton
St. Cost tor, the general public
is (2 for today's and tomorrow's
performance.
Associated student members
wilt be admitted at no charge but
must reserve tickets by presenting
cards at  the campus box office.
The play was adapted for
Broadway production by Tad
Mosel from tbe James Agee novel
"A Death in the Family." Both
the novel and the adaption won
a PullUer Prise. The only other
play and novel to be awarded
both the adaptation and original
prise was-"South Pacific" adapted
from 'Tales ot tho South Pacific"
by James Michner*"*-^
Directing the FSC production
la Alvin S. Ksufman, associate
professor  of  speech.
■Ill crown her
elaborate corona¬
tion pageant at this year's ball.
Sue wilt step down as the new
monarch fulfills her first official
.duty, by leading the queen's chain
In the candlelight grand march
that climaxes the evening.
A problem of kiogless queens
almost resulted In the cancellation
of the Queen's Ball ln 1943.
World War II left FSC coeds
faced with a shortage of dates.
With a Collegian editorial strong¬
ly urging that the "tradition of
the ball be upheld," the girls re¬
sorted to Ihe Importation Of men
—and the ball went on.
In 1951. before Inflation, the
cost of Queen's Ball bids was
11.50. This year the gals, not the
guys, will be paying 13 per couple
for the danco favors.
Bids will be available Nov. 11
in the Activities Booth. Mary
Lund, Bids Board chairman, an¬
nounced. Coeds from SWAG will
be in charge of the dally sales
through Nov. 22.
"Faculty members may pick up
their complimentary bids at the
Activities Booth also," she added.
The AWS pu rehssed a sparkling
new tiara for their "first lady"
In 1967. Tho crown that the
1963-64 Campus Queen will wear
during her reign win be on dis¬
play In the library with the royal
scepter and the portraits of tho
royal candidate* from Nov. 11 to
Nov. 12.
This year's throne aspirants
will parade before the student
body at the Queen's Assembly on
Nov. 12.   Mellnda Staley, Queen's
Assembly chairman, wil) Intro¬
duce the mistress and master of
ceremonies, reigning queen Sue
Schroeder and Student Body pres¬
ident Dale Weidmer. The assembly
will be held In the Little Theater
at 1   PM.
The following day FSC students
will go to the polls to vote for
five lovely finalists.
Although a panel ot Judges
will choose the new queen at tho
Queen's Tea in the borne of FSC
President Arnold E. Joyal on Nov.
30, her Identity will remain a
guarded secret until the night ot
the grand ball.
When the 29th annual ball la
over, the new campus Cinderella
win begin her year-long rule,
during which time she will pre¬
side over the West Coast Relays,
represent tbe college In any pa¬
rades, such as the Veteran's Day
Parade; and serve as the out¬
standing example of women stu¬
dents at FSC.
Applications Open
For Honor Group
Applications for membership In
Tokalon, the women's upper divi¬
sion honorary service society, are
now available la the Student Acti¬
vities Office,
"Girls Interested In becoming
members must bo at least second
semester sophomores and have aa
overall -trade point aTei-age ot
2.7." aald Activities Adviser
Martha Miller. Applications n
be turned into ber otfle-e by I
PM. Nov.-.*.*.