1986_12 The Daily Collegian December 1986

              ■v*
C-1
•
.*>
*i
I
K
s
FREE
90 minute audio tape
for 90 seconds of your time.
If you've recently purchased a blank audio cassette, please take a moment to fill out this questionnaire
and send it to us. The first 500 respondents from California State University at Fresno will receive the
world's quietest, high quality type II audio cassette free. /
1. When did you last purchase a blank audio cassette?
8
i D Less than 3 months ago
2D 3-6 months ago
sD More than 6 months ago
2. At that time, how many'blank tapes did you purchase?
iDl
2D 2
aD 3
4D4-9
sD 10-12
eD 13 or more
3. The purpose of that purchase was to: , v_^^
10 )
i D Record an album(s) sD Create a mix tape of music
2D Copy a pre-recorded tape   eDTape a lecture/class   7
aD Record a compact disc        /□ Record a live performance
4 D Tape a radio broadcast A
4. Have you seen or heard an advertisement for blank audio
tape in the past 3 months?
,DYes
2D No (Skip to Question #6)
5. Concerning the most recent ad you saw or heard:
a. Did it mention a retail store or selling price?
,DYes
2D No
3D Don't remember
b. Where did you see or hear the advertisement?
4D College newspaper
sD other newspaper
eD other source:	
,DTV
2D College radio station
3D Other radio station
c. What brand was advertised?
IS
,D Maxell 4DTDK
2D Memorex sD Other:	
aD Sony
d. Could you briefly state the advertisement's theme?
6. Which one statement below best describes how you feel about
the brand(s) of audio tape you use?
21
1DI rarely switch brands (very loyal to one brand)
2D I occasionally switch brands (somewhat loyal to one or two
brands)
sD I switch brarifls frequently (not loyal to one or two brands)
7. Which of the following statements best describes how you
shop for blank audio tapes?
22
• DI usually buy the bjrtfod with the best price
2D I usually buy the brand best suited to what I'm taping
3D I usually buy the same one or two brands
8. How many of your friends purchase the same brand of blank
audio tapes as you?
.da
2Dmo»t *
3D some *
4Dnooe
9. Which blank audio cassette brand(s) did you last purchase?
,DBASF sDKMC . D Radio Shack sDTeac
2DCertron eD Laser 2D Scotch eD Other Brand
sDDenon ?D Maxell 3D Sony ?D Don't Know
4D Fuji eD Memorex «D TDK
lO.If you purchased Maxell, Memorex, Sony or TDK, please
specify which produces) you purchased:
MAXELL
,DUR
2DUDS-I
3D UDS-II
MEMOREX   ,DdB
2D MRX-I
3DHB-II
SONY
TDK
,DHF
2D HF-S
3DUX
29
.DD     «
2D AD
3DSA
4DXL-II
sDXL-IIS
eD Other/don't know
*D HBX-II
5DCDX-II
eD Other/don't know
4DUX-S
5DUX-ES
eD Other/don't know
«D SA-X
5DHX-S
eD Other/don't know
1 l.At what store did you last purchase blank audio cassettes?
12. What type of outlet is this store?
1D College bookstore
2D Record store        __
3D Audio specialty store
*D Mail Order
sD Drugstore
1D Supermarket
2D Discount department store
1 (e.g. K-Mart, Sears)
3D Department store
«D Other type (Specify)
13.Did you go to this store specifically to purchase a blank audio
cassette?"
3e
,DYes
2D No, my primary reason for going to the store wajs to:
' *» '
i D shop for record(s) sD shop for book(s)
2D shop for compact discs(s) eD shop for videotape(s)
sD shop for stereo 7D do general browsing
equipment eD shop for an item not listed
4 D shop for a gift above
14.What type of cassette player do you listen to most often?
1D stereo system with
4D car stereo
cassette deck
sD mini portable (for reviewing
2D portable system
lectures, etc.)
(boom box type)
eD Other
sD headphone portable
(Walkman)
15. You are:
Age	
iDMale
2D Female                          421
Please print your name and address belowf Offer limited to
ONE 90-minute cassette per person. Allow 6-8 weeks for de¬
livery. Responses must be postmarked by December 31,1986.
NAME	
ADDRESS.
-CITY	
_STATE_
_ZIP_
MAIL YOUR COMPLETED QUESTIONNAIRE TO:
THE COLLEGE CONSUMER
P.O. BOX 2205
GREAT NECK, NEW YORK 11022
/'