1997_11 The Daily Collegian November 1997

              Timeout
THE DAILY
COLLEGIAN
Thursday, November 13,1997
Catching trout takes
more than just attitude
ACROSS
1 Hairless
5 Spread
By Doug Lansky
College Press Service
COLORADO SPRINGS. Colo.-
It was a fascinating sight: men
standing around in rubber pants, ad¬
justing their flies, whipping their
rods back and forth and occasion¬
ally exclaiming, "Look here. I've
got a big one!"
Of course, I'm talking about fly
fishing. And here in the shadow of
Pike's Peak, fly fishing isn't just a
hobby, it's a way of life.
I, too. was wearing rubber pants,
belter known as "waterproof sup¬
port hose," as I stood in the park¬
ing lot of Deckers, a wcll-fishcd
stream just'20 minutes north of
Pikes Peak, waiting for my 9 a.m.
beginners fly-fishing class to begin.
I spent a good deal of time
checking my gear, or just fidgeting
with it. I carried my rented $300 rod
and reel awkwardly, like a new fa¬
ther trying to find a comfortable
position to hold his baby. 1 spent 10
minutes studying my sunglasses,
trying to determine whether or not
they were polarized because I'd
been told it was a crucial feature.
And I rechecked the new fishing
license I'd picked up at 7-Elevcn
for $5 to make sure it had the right
date and a coupon on the back for a
Big Gulp!
FeHow classmates Carol and
Libby, both in their 40s, arrived to¬
gether. Mark, also around 40, and
the only student who confessed any
experience, came on his own.
Our barrel-chested, bearded in¬
structor was also named Mark. He
was co-leading the class with An¬
tonio, a pony-tailed junior high
school teacher and part-time fish¬
ing guide. Both wore vests covered
with several hundred dollars' worth
of fly-fishing gizmos, although to
the untrained eye they appeared to
be colorful wads of lint. •
Instructor Mark announced that
we would start fishing with
nymphs. (At this point, I wouldn't
have been able to pick a nymph out
of a police lineup, even if everyone
but the nymph was wearing a po¬
lice uniform.) A nymph, Mark ex¬
plained, stays underwater, not on
top of it, and nymphs should defi¬
nitely not be confused with stream¬
ers, emergers, wpt flies, or dry flics
(whatever those were).
.To determine exactly what sort
of nymph we needed, Mark took a
ping-pong net, or something lhat
looked like a ping-pong net but
probably cost 10 times as much, and
used it as a strainer to catch some
small things floating in the river. He
pulled up a couple of squirmy crit¬
ters the size of head lice. He and
Antonio studied them with more
interest than you'd expect two
grown men to display when look¬
ing at aquatic larvae. This, they ex¬
plained (as if it weren't evident),
was part of the fun of fly fishing. .
Antonio baited his line accord¬
ingly and caught a trout to show us
how it's done. More impressive
than the catch, which took about a
minute, was how gentle Antonio
was with the fish once he'd caught
it. He wei his hands before touch¬
ing the trout so he wouldn't dam¬
age the scales, and extracted the fly
like a surgeon. Then he held the
trout in the water and stroked it
while the fish regained its strength.
All of this would have been touch¬
ing if Antonio hadn't just jerked the
fish to shore by its mouth with a
hook.
The whole fishing process
seemed a bit like lassoing a bird fly¬
ing south for the winter and yank¬
ing it to the ground, then gently
fluffing up its feathers and letting
it go. It certainly didn't look like
much fun for the trout, some of
which, Mark explained, had been
caught upwards of 40 times.
I must have caught one of these
professional trout. The moment I
got him on the line, he swam
straight to shore and beached him¬
self. He knew the drill. He didn't
even blink when wc look a flash
photo of me holding him. Possibly
because he didn't have eyelids.
I caught two trout and myself
three limes (twice on my shirt and
one once on my hat). Libby and
Carol each caught two trout, plus
each other. Even Signe, my girl¬
friend, wffo put down her camera
for 20 minutes, caught two fish,
plus Libby. Mark (the student) was
having bad luck, probably because
he jinxed himself by telling every¬
one he had expcrienceT
I have to admit it felt good to pull
in a fish, to sec the line jerk and the
trout jump out ofthe water. I felt a
bit like Brad Pitt in "A Rivet Runs
Through It," except I'm a little
taller. But when I had to reach down
to get the hook out of the trout's
mouth, it didn't quite seem worth
the fish's discomfort. Especially
Please see FISH, page 4. ■
Research shows music influences
shoppers without them knowing
By Lidia Wasowicz
UPI
SAN FRANCISCO - Attention
advertisers: new research shows
music can influence what shoppers
buy.
In an experiment that will be
described today in ihe British jour¬
nal Nature, researchers tested
music's power of persuasion. What
Adrian North and his team from the
department of psychology at the
University of Leicester in Great
Britain found can make a
marketer's heart sing.
To determine a melody's pur¬
chasing power, the researchers dis¬
played four German and four
French wines in the drinks section
of a British supermarket, then had
musical selections from'each coun¬
try blare on alternate days through
the store's sound system.
Sure enough, French wine flew
from the shelves on days featuring
accordion music that would make
Maurice Chevalier proud while the
German fruit of the vine found its'
way into more shopping carts to the
sounds of thigh-slapping German
Bierkeller tunes.
I
The difference was significant,
with three times as much wine be¬
ing sold from the musically featured
country.
Best news for product pushers
yet: the consumers were unaware
they were being led by the ear into
making the purchases.
"Royalty payments for non-
broadcast commercial uses of mu¬
sic in, 1995 amounted to 53.8 mil¬
lion (pounds) in the UK alone. Re¬
search on music and consumer be¬
havior has. however, almost com¬
pletely ignored the potential effect
of in-store music on purchasing and
particularly on product choice."
North said.
Co-researcher David
Hargreaves says the wine experi¬
ment shows "musical 'fit' has a pro¬
found influence on product choice."
While the 44 shoppers ques¬
tioned in the Survey said the French
music made them think of France
and the German music made them
think of Germany, only six an¬
swered in the affirmative to the
question, "Did the type of music
playing influence your choice of
wine?"
13 Great lake
14 Analyze a
Next on the agenda for the in¬
vestigators are such touchy points
of purchasing as the effect of mu¬
sic versus silence or relative to
music from a country that does not
produce wine and whether music
can have an even greater influence
on customers who are undecided on
what they want to buy.
Buyers, beware: what you hear
may be what you get.
15 American Indian
16 Culture medium
17 Bay window
18 Prayor ending
19 Sentimental
21 Bestow
23 Bit
24 Puppeteer B«i
25 Spread out
28 Domestic
31 Outtander
32 Cut
33 Meadow
34Tenitdry
35 Blackboard
36 Group
37 French summer
38 Vessels
39 The things there
40 Water plants o i«7
42 Dnnk after drink      *"*
43 Norman Vincent
1     5     1    14    BS     <     7    i    14    |HI«   It    HI
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Ft   ml     "tpsri
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44 Sear
45 Atone
47 Slicker
51 Polk) vaccine
namo
52 Happy places
54 Leer
55 — bien
56 French income
57 God of war
58 Increases
56 Thread holder
60 Not as much
DOWN
1 Tolerate
2 Jason's ship
3 — Neeson,
actor
4 Got off the track
5 Uneven
6 — Calias
7 The Red"
8 Peer Gynfs
mother
9 Dependence
10 Mammals
covered wilh
plates
11 Pub drink
12 Penny
15 Director Frank
20 LunchBme
22 Particle
24 Torments
25 Glens
26 Make very
happy
27 Hand grenades
28 Parts of
envelopes
29 Rent
30 More rational
32 Playground
equipment
35 Protects
36 GriH fuel
38 — Corwery
39 Comparative
word
41 Periods of ume
42 Gyp
nn nnnnn  nnn
nnnnnnnn nnnnnn
nnnn nnnnn
nnn nnnnn nnnn
nnn nnnnn nnnn
nn    nnnnn nnnn
44 Pan of a long
48 Monster of mylh
poem
49 Pub drinks
45 Alphabet run
50 Hardy heroine
46Wyatt
53 Government
47 GambHng town
dMston: abbr
\'WtTr~'
* w
•
WSm. -■
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P HAIR STYLIST
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