1997_04 The Daily Collegian April 1997

              8
THE DAILY
COLLEGIAN
Wednesday, April 9, 1997
Back Page
Researchers quick to cool reports on orgasm pill
By Ronald Kotulak
Chicago Tribune
Kiyght-Ridder    »
CHICAGO—Rutgers Uniyer-
mi\ sc\ rose-.irehers sc-rambled
Monday to correct what |he> said
wa> a misleading re-port that im¬
plied their work could lead lo'a pill
u«r female orgasms
"That's just somebody's fan¬
tasy." said Beverly Whipple: who
iias been conducting research on
female sexualitj since the lv)"i»s
The report, wide!) circulated by
The Associated Press on Mondav
s;iul that Whipple and another
Rutgers professor, H;rrr> R
Komisaruk. had isolated a chemi¬
cal that produces orgasms in
women.even if'they've been para¬
lyzed.
The report also suid that the find¬
ings of the Rutgers researchers
could one da> lead lo a pill lhat
could provide the same kind of sen¬
sation as an orgasm and that it might
also be useful in treating pain
I have been putting out tires all
day." she said in a telephone inter-
\ lew. "I had a press conference lo-
da\ wuh 15 TV stations here |ust
saying.   1 don*i know what hap¬
pened but this is noi accurate.' "
Whipple said that the Rutgers'
research learn had discovered a
brain chemical in rats, called the
yaso-activc intestinal peptide.
whjcji appears lo be involved in
genital stimulation. The brain
chemical does not use the spinal
cord. but. instead, acts through a
nerve pathway in the front oi the
body thai travels from the genital
area lo the brain.
No such chemical has y£i been
found in humans. Whipple said
The researchers also reported
last year thai women paralyzed
from the chest down could achieve
orgasm through self-stimulation,
something thai was thought 10 be
impossible
"Somebody look (he studies that
we have been conducting in labo¬
ratory animals and with paralyzed
women and came up with this con¬
clusion (about an orgasm pill) thai
we had nothing lo do w ith."
Whipple said.
Ihe research, however, is prom¬
ising because the paraly/cd women
who were able lo achieve orgasm
also increased their tolerance lo
pain, she said
"We don"t know if the vasofac¬
tive intestinal peptide is involved in
this pain blocking effect.'* Whipple
said. "We don'l know ihe nerve
pathways involved in women, bul
we're currently conducting PLT
(imaging I scans of the hrain'io iden¬
tity those pathways '
\1.ir\ann Schroder, a clinical
sexologist and family nurse pracli
iionci at ihe University <»t Chicago.
said Ihe twostudics,o| the Rulgcis
researchers were important .ind
exciting.-' bul ihey were still m the¬
re-aim of basic research
New soft drink marketed by Fresno State business club
By Greg Bradford
The Daily Collegian
The Collegiate Lnrcpreneurs Club, a
new group on campus, will be unleash¬
ing' the new Bulldog Rootbeer during
Vintage Days
We want to accomplish three things."
said Robin McC.eeHcc. club president
"We want to develop an understanding oi
the entrepreneurial process, to unleash'
our Bulldog Rootbeer on campus, and lo
hopetully give something hack to the uni¬
versity and the community wuh our orga¬
nization."
The new club is open lo .ill ma|ors. and
emphasizes developing an understanding
ol the cntrepreneuii.il process while pro¬
moting leaelership in business.
The project is the work oi the club, and
stems from the venture lab' course taught
by Tim Stearns, professor of business, and
Edward M. Reighard, chairholder in Busi¬
ness management.
"We have had dialogue with local busi¬
ness figures, and faculty advisor Tim Stearns
has been very helpful in this process."
McOceHee said.
"In someway, wc arc using the university
as .in incubator, bul the scope o\ the project
is long-term, with the goal of getting the prod¬
uct into the loe*il market and thereby
benefitting all involved." Steams said.
"Much ol what is done is mundane — bul
beJler to he .done in a classroom ." said Dr -
Ed Sobev   co-teacher with Dr Steams, and
executive producer of Channel M)\ Idea Fac¬
tory.
The new Bulldog Root Beer is the prod
ucl chosen by the group this year tor market¬
ing.
Last year the group marketed toy s. but this
year's project is something ihe group hopes
will achieve long term success lor the club,
the school and the community itself when the
root beer ultimately finds it's way onto the
shelves in local stores
The success ol ihe venture represents the
combined efforts of Stearns, the club and iw o
major contributors in the private sector
"The effort represents a triangle between
Stearns. Donaghy Sales. Inc.. a local distribu¬
tor who will assist ihe- group hy providing
transportation from the bottler in Irvine .ind
a so-called angel' in ihe local commu¬
nity." SohC) said.
Ihe hntreprencurs Club pays for the
concentrate, which comes from Milwau¬
kee and is turned into the final product by
the brewer in Irvine, the cost of shipping
from Milwaukee lo Irvine: and the cost
of the kegging of the finished root beer
The group will 'unleash' the new prod¬
uct .it the annual Vintage Days celebra¬
tion on campus, where thev will have ap¬
proximately ^5 kegs ol the brew tor the
event They, Will have bottles ol the root
beer as well as i shirts, and club mem
hers will be on hand during Vintage Davs
lo offer discount coupons on the mcrchan
Distinguished
faculty honored at
annual luncheon
By Jennifer Hall-Witham
The Dailv Collegian
The 24th annual Emeriti Lun¬
cheon honored 12 distinguished
faculty members Friday
The luncheon.sponsored bv the
University President's Office, ac¬
knowledges the contributions ol the¬
re! ired faculty members who
achieved emeritus status at the. pre¬
vious May's commencement cer¬
emonies
This year's honorccs were
joined al the luncheon by emeriti
from previous years. "It js an op¬
portunity for the new emeriti to be
introduced to and congratulated bv
their colleagues," Rosie Gutierrc/.
luncheon coordinator, said
The luncheon began with a re¬
ception and lunch prov ided by Uni¬
versity Food Services. A flute duo
from the, Fresno State music depart¬
ment entertained approximate!) SO
guests
The luncheon ended with a pre¬
sentation of plaques and commen¬
tary on each honoree's achieve¬
ments by Melanic Bloom, chair of
the Academic Senate.
In his address to the emeriti.
University President John Welty
discussed the contributions made
bv faculty, and the many changes
lhat the uinycrsity faces
"So many ot our emeriti have-
pro vided support for our university
in so many ways." Welly said.
Welly cued examples of contri¬
butions including endowments,
scholarships and library collections
"There is a culture here with a'
commitment to teaching Students
understand lhal there is a faculty
who cares about them and sets high
expectations for them." Welty said
"Our fundamental job is leaching
and caring aboul students, and we
are here to honor those people who
have carried thai oul in a variety of
ways."
'Emeriti are recommended by
their departments based on their
years of service and achievements
Tlie selection last year of 12 emeriti
is average according to Ihe Faculty
Personnel Office.
Each year there are about 15
emeriti selected. An active list of
about 300 emeriti is maintained by
ihe Public Information Office,
which invites all past emeriti to the
awards luncheon to meet the new
inductees.
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