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News
THE DAILY
COLLEGIAN -
Monday, September 11,1995 5
Rush: Beer companies provide banners
Continued from page 1.
policy. This means that alcoholic
beverages will not be served at fra¬
ternity functions.
"In part, each individual house
agrees to follow the IFC constitu¬
tion, but each is responsible for
monitoring its own compliance,"
said Michael Lum, IFC president at
CSUF.
Lum said media containing mes¬
sages about drinking were forbid¬
den from the Fraternity Forum, an
IFC information session occurring
before rash.
He said most IFC fraternities'
parent organizations have dry rash
policies.
Dry rash is not without its con¬
tradictions.
American brewers Budweiser
and Coors have provided banners
containing logos for their products,
the fraternity name and the word
"rash" for the Kappa Sigma, Phi
Gamma Delta, Sigma Alpha Epsi-
lon, and Sigma Nu fraternity
houses.
These banners decorate the out¬
side of each house, plainly visible
to the public before and during rush.
Also, the Delta Sigma Epsilon
and Sigma Chi houses boast ban¬
ners with beer logos, but without the
fraternity name or the word "rush."
Lum said beer companies spon¬
sor fraternity events, providing t-
shirts and banners to advertise their
product. Asked about the banners,
Lum replied, "It's up to each house
to portray themselves as they wish."
Manuel Olgin, CSUF's Frater¬
nity Adviser, said he sees a conflict
in messages between the stated
commitment to dry rush and the
beer-logo banners. "These (beer
companies] offer sponsorship. This
cuts the fraternities' costs."
"This kind of issue is discussed
every year between the administra¬
tion and the fraternity officers."
Olgin said. "I personally wish they
didn't go with alcoholic beverage
company sponsorship. But they're
free to do what they will on their
property."
Olgin acknowledged most stu¬
dents going through fraternity rash
are 18-year-old freshmen - three
years younger than the State-man¬
dated legal drinking age.
To Olgin's knowledge, nodefini-
tive study of the ages or back¬
grounds of new CSUF fraternity
members has been conducted.
"Fraternities are conforming to
dry rush on paper just to look good,
but they're not following it in
spirit." said a counselor at Fresno's
Alcohol and Addiction Counseling
Center (AAACC.) The counselor
insisted on anonymity.
"We all know underage people
drink, unfortunately," said the
AAACC counselor. "In my opinion,
the problem with fraternities is that
peer pressure takes over, and then
alcohol gets used unwisely. Under¬
age people see drinking as very
glamorous, and these fraternities
use that in their advertising."
About the rush banners, the
counselor said, "Either fraternities
aren't thinking this through, or it's
an 'in your face' type of advertis¬
ing. (The IFC] calls this dry rash;
maybe in the future, fraternities can
advertise themselves without using
beer logos."
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Object Description
| Title | 1995_09 The Daily Collegian September 1995 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1995 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
Description
| Title | September 11, 1995, Page 5 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1995 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
| Full-Text-Search |
News
THE DAILY
COLLEGIAN -
Monday, September 11,1995 5
Rush: Beer companies provide banners
Continued from page 1.
policy. This means that alcoholic
beverages will not be served at fra¬
ternity functions.
"In part, each individual house
agrees to follow the IFC constitu¬
tion, but each is responsible for
monitoring its own compliance,"
said Michael Lum, IFC president at
CSUF.
Lum said media containing mes¬
sages about drinking were forbid¬
den from the Fraternity Forum, an
IFC information session occurring
before rash.
He said most IFC fraternities'
parent organizations have dry rash
policies.
Dry rash is not without its con¬
tradictions.
American brewers Budweiser
and Coors have provided banners
containing logos for their products,
the fraternity name and the word
"rash" for the Kappa Sigma, Phi
Gamma Delta, Sigma Alpha Epsi-
lon, and Sigma Nu fraternity
houses.
These banners decorate the out¬
side of each house, plainly visible
to the public before and during rush.
Also, the Delta Sigma Epsilon
and Sigma Chi houses boast ban¬
ners with beer logos, but without the
fraternity name or the word "rush."
Lum said beer companies spon¬
sor fraternity events, providing t-
shirts and banners to advertise their
product. Asked about the banners,
Lum replied, "It's up to each house
to portray themselves as they wish."
Manuel Olgin, CSUF's Frater¬
nity Adviser, said he sees a conflict
in messages between the stated
commitment to dry rush and the
beer-logo banners. "These (beer
companies] offer sponsorship. This
cuts the fraternities' costs."
"This kind of issue is discussed
every year between the administra¬
tion and the fraternity officers."
Olgin said. "I personally wish they
didn't go with alcoholic beverage
company sponsorship. But they're
free to do what they will on their
property."
Olgin acknowledged most stu¬
dents going through fraternity rash
are 18-year-old freshmen - three
years younger than the State-man¬
dated legal drinking age.
To Olgin's knowledge, nodefini-
tive study of the ages or back¬
grounds of new CSUF fraternity
members has been conducted.
"Fraternities are conforming to
dry rush on paper just to look good,
but they're not following it in
spirit." said a counselor at Fresno's
Alcohol and Addiction Counseling
Center (AAACC.) The counselor
insisted on anonymity.
"We all know underage people
drink, unfortunately," said the
AAACC counselor. "In my opinion,
the problem with fraternities is that
peer pressure takes over, and then
alcohol gets used unwisely. Under¬
age people see drinking as very
glamorous, and these fraternities
use that in their advertising."
About the rush banners, the
counselor said, "Either fraternities
aren't thinking this through, or it's
an 'in your face' type of advertis¬
ing. (The IFC] calls this dry rash;
maybe in the future, fraternities can
advertise themselves without using
beer logos."
Student Discounts
WW**
n\(l4
*os&
&i
rr»s
,o*s
90'
,o\*
ONLY
$30oo*
To Start
All Six Clubs
SALES OFFICE
NOW OPEI
M
•
Herndo
^
,©
N
/
(5> <3>
CD
W. Shaw
a
c
o
E. Shawl
J2
%
%
1
g
s
|D0
m
u.
Call For Free Price Quotes!
(D 781 W. Shaw at Willow
297-8488
|
