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Editorial/Opinion
Your mileage
may vary
By Draeger Martinez
Super Bojvl commercials
hot topic on Sunday
Just like roughly 135 million other people in America alone, I
watched the annual cavalcade of unsurprising football and some¬
times surprising advertisements known as the Super Bowl this past
Sunday. As each new one premiered, everyone at the game party I,
. attended took turns critiquing.
At least twice a quarter, the conversation turned to the
/spiraling costs of the commercials, starting at one million dollars
just to reserve a 30-second slot. On top of that, of course, there's
world-class computer animation, tricky stunt work, celebrity
endorsement fees and, in Nike's case, possibly a hefty royalty to the
makers of the movie 'Tatton."
\ Ttie rourulnesSTaf the slot raf£ a cool million, somehow'
> resonated in our mindsXOne of the Forty-Niner fans present even
took a kind of affront to it, speculating on the food and clothing
those sums of money could buy for those in need. I brought up the
fact that the only way anyone could be made to subsidize those ad
costs was by buying the products in question. And make no
mistake: She was not so incensed that she stopped watching the
game or the ads.
'. ,r Similar discussions have also sparked in recent years over the
production costs of movies. In the film industry, a "Pulp Fiction"
' can be a bargain at less than $10 million, and even the $100 million
budget of 'Terminator 2" loses its power to shock as star vehicles
like "WaterWorld" and "The Flintstones" pass that once unimagin¬
able threshold. Directors and performers from Schwarzenegger, ahd
Scorsese on down have faced increasing scrutiny, prompting one to
flat-out reply, "If s not like this is public money we're spending.*'
Exactly. It's one thing to grouse about tax dollars being spent
on this or that program, whether the mohair subsidies of the past or
the unnetxssary-yet-all-but-bbught extra Stealth bombers of the
corning year. Sometimes if s helpful to get gripes about publicly
funded boondoggles off your chest, albeit not as constructive as a
letter to your Congress member. >
Ultimately, whether you support mohair or bombers, or
whether you voted for representatives that reflect your funding
views, is irrelevant. Some infinitesimal slice of the tax bill you're
sending in this April will go there, as wiU other teensy, tiny pieces
of the budgets of federal projects you do support. Thaf s how the i *
system works.
But if s a whole story about those commercials and movies.
Unless you own stock in Budweiser or Paramountor whoever,
you're just not directly affected by those mega-dollar costs. And as
-for price hikes at, the grocery store or the cinema, well, wages are
rising too. More important, you've got choices: Use coupons. Stock
up during sales. Join a discount club. Catch a matinee, or wait for
that flick to arrive on video or cable.
These are just a handful of things to counter-point the next
"what things cost these days" gabfest you encounter. But, hey,
thaf s from where I sit. As with cars, computers, exercise and many
other facets of modern life, Your Mileage May Vary. Big surprise,
huh? . ^
Talk Back i
TelVus wnat you think in 50 words or less on the following i
topicbyThursdayat4p.-rft.andseeyouropinionpublished. i
in the Friday edition of The Daily Collegian.
Do you think'QJ. Simpson is going to get
a fair trial? How have .TV movies and
tell-all books impacted public opinion?,
, All entries must include name, major and telephone ni
The Daily Collegian reserves the right to edit for length.
"Return to: Keats Campus Building
•MAn.Srpp42 .
Or E-Mail- SLW02®mondrian. csufresno.epu
E-mail letters
to the editor
The Daily Collegian has
merged onto the
Information Super-Highway
and invrtes you to pin us.
Letters to the editor can be
'DIRECTEpTO: "
SLwG2@M0M>U\N.C3UH<E9v».ElTU
Letters to the Editor
c/o The Daily Collegian
^V* Keats Campus Building
M?ilStop42
Fresflb, 0A 93740-0042
E-mail: SLW02@mondrian.csufresno.edu
pllbert® by Scott Adams
in PROTESTING THE
COMPANY'S DRESS CODE..
I REFUSE TO DRESS LIKE
A UOrAAN
HIGH HEELS ANlTf^NTY
HOSE ARE DESIGNED^.
TO AAArxE CJO^ENTOOI
LIKE HELPLESS* LITTLE
OP.NAfAENT^FORTHE
PLEASURE'OF rAALE
VIEWERS
;'.... V
9
in DRESSING LIKE A AAAN,
TO PROTEST THE COTAPANY'S
DRESS CODE.
*<,
SO. UHAT YOU'RE
SAYING IS THAT YOU'RE
ACTUALLY A WOrAAN.
IS THAT YOUR^CLAlrV
I
'tiB.
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Object Description
| Title | 1995_02 The Daily Collegian February 1995 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1995 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
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| Language | eng |
Description
| Title | February 2, 1995, Page 2 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1995 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
| Full-Text-Search |
Editorial/Opinion
Your mileage
may vary
By Draeger Martinez
Super Bojvl commercials
hot topic on Sunday
Just like roughly 135 million other people in America alone, I
watched the annual cavalcade of unsurprising football and some¬
times surprising advertisements known as the Super Bowl this past
Sunday. As each new one premiered, everyone at the game party I,
. attended took turns critiquing.
At least twice a quarter, the conversation turned to the
/spiraling costs of the commercials, starting at one million dollars
just to reserve a 30-second slot. On top of that, of course, there's
world-class computer animation, tricky stunt work, celebrity
endorsement fees and, in Nike's case, possibly a hefty royalty to the
makers of the movie 'Tatton."
\ Ttie rourulnesSTaf the slot raf£ a cool million, somehow'
> resonated in our mindsXOne of the Forty-Niner fans present even
took a kind of affront to it, speculating on the food and clothing
those sums of money could buy for those in need. I brought up the
fact that the only way anyone could be made to subsidize those ad
costs was by buying the products in question. And make no
mistake: She was not so incensed that she stopped watching the
game or the ads.
'. ,r Similar discussions have also sparked in recent years over the
production costs of movies. In the film industry, a "Pulp Fiction"
' can be a bargain at less than $10 million, and even the $100 million
budget of 'Terminator 2" loses its power to shock as star vehicles
like "WaterWorld" and "The Flintstones" pass that once unimagin¬
able threshold. Directors and performers from Schwarzenegger, ahd
Scorsese on down have faced increasing scrutiny, prompting one to
flat-out reply, "If s not like this is public money we're spending.*'
Exactly. It's one thing to grouse about tax dollars being spent
on this or that program, whether the mohair subsidies of the past or
the unnetxssary-yet-all-but-bbught extra Stealth bombers of the
corning year. Sometimes if s helpful to get gripes about publicly
funded boondoggles off your chest, albeit not as constructive as a
letter to your Congress member. >
Ultimately, whether you support mohair or bombers, or
whether you voted for representatives that reflect your funding
views, is irrelevant. Some infinitesimal slice of the tax bill you're
sending in this April will go there, as wiU other teensy, tiny pieces
of the budgets of federal projects you do support. Thaf s how the i *
system works.
But if s a whole story about those commercials and movies.
Unless you own stock in Budweiser or Paramountor whoever,
you're just not directly affected by those mega-dollar costs. And as
-for price hikes at, the grocery store or the cinema, well, wages are
rising too. More important, you've got choices: Use coupons. Stock
up during sales. Join a discount club. Catch a matinee, or wait for
that flick to arrive on video or cable.
These are just a handful of things to counter-point the next
"what things cost these days" gabfest you encounter. But, hey,
thaf s from where I sit. As with cars, computers, exercise and many
other facets of modern life, Your Mileage May Vary. Big surprise,
huh? . ^
Talk Back i
TelVus wnat you think in 50 words or less on the following i
topicbyThursdayat4p.-rft.andseeyouropinionpublished. i
in the Friday edition of The Daily Collegian.
Do you think'QJ. Simpson is going to get
a fair trial? How have .TV movies and
tell-all books impacted public opinion?,
, All entries must include name, major and telephone ni
The Daily Collegian reserves the right to edit for length.
"Return to: Keats Campus Building
•MAn.Srpp42 .
Or E-Mail- SLW02®mondrian. csufresno.epu
E-mail letters
to the editor
The Daily Collegian has
merged onto the
Information Super-Highway
and invrtes you to pin us.
Letters to the editor can be
'DIRECTEpTO: "
SLwG2@M0M>U\N.C3UH |
