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Novemdir 10,1992
The Daily Collegian
Op/Ed-3
-.
i
'
USA Today still lome
(GXP) What does 10 years and
one day equal? Normally the cor¬
rect answer is 3,654 days. But that's
not the case with USA Today. On
the day after its 10th anniversary,
10 plus one equalled a poorly
written newspaper.
USA Today wins plenty of
praise with all of its color and
graphics. There is notanotherpaper
in the United States, or even the
world, that is easier to read. But
that's part of the problem.
Making the paper so readable
has reduced the quality of not only
the paper, but of the news. USA
Today's attempt to cover so many^
different issues (and not necessar¬
ily the most important ones) has
forced them to reduce 90 percent
of the stories to briefs. Unfortu¬
nately, four sentences on a story
can never do justice to a story.
What ends up is apaper loaded
with lots of stories but not a lot of
news. USA Today has found a way
to reduce the number of stories
.and make it appear that it is pro¬
viding depth—graphics. When
there is a very important story
worthy of several inches of cover¬
age, tlie solution is to add a graphic
from the .story. Therefore what
looks like a complete story on an
important issue is turned into a
short, yet easy to read, story. The
graphic takes up the space that
would make the story too long to
run. It allows the reader to glance
at the graphic and grasp the very
basics.
The problem with the graphics
that they use is that they do not tell
the whole story. If a graphic is
used to express statistics, all it
represents are cold, hard numbers.
If it is used to show a scenario
(such as an accident), it simplifies '
the situation. A graphic does not
provide analyses and explanations
that are needed to truly understand
their meaning.
^ USA Today has made .so many
important changes that have helped
the market. It has forced other
newspapers to realize that a paper
needs to please its audience. Too
many newspapers had fallen into
unattractive grayness. USA Today
lias made them change their for¬
mat so that the newspapers are
more readable.
But USA Today has gone too
far. And Gannett, the paper's
publisher, is discovering that. Even
with a circulation of more than 1.9
million, the paper is not making
money. It never left the red in its
10 years of existence.
The newspaper readers of
America have not profited from
all changes. News has been re¬
duced to the bare facts, which are
incomplete without analysis. Until
USA Today decides to delve fur¬
ther with its stories, it will remain
the paper for those who want to
sound like they arc informed but
really don't know what's going on
in the United States.
Confronting \
Sexual Harassment
on Campus i
National Interactive Teleconference
Featuring Local Panel of Experts
• CRITICAL ISSUES
• CAMPUS POLICIES
j • VICTIMS RIGHTS 1
THURSDAY. NOVEMBER 12. 1992
10:15 AM - 1:30 PM 1
UPSTAIRS CAFETERIA ROOM 200l
If FOR INFORMATION, m
I CALL 278-2741 jl
Sponsored by Office of th* President, For tne ConrrKX, Good & U SU ProductJons j
Top five reasons to go to an ASI meeting:
V
5. to get an early glimpse of tomorrow's
Herschsohns, Wilsons and Seymours
4. you have nothing better to do with three ,
plus hours of your d>vy.//don,t you?
3. It's free"
2. It's funnier th.an Leno .and Letterman
1. It's closer than the Fresno Zoo and you
can feed the .anim.als.
CATALOG
Continued from pace 2
,4. I am the catalog editor, not
the catalog producer. This infor¬
mation is listed on Page 3 in the
current catalog.
The only thing I found frustrat¬
ing today was the time I spent
writing this letter.
Candy M. Priano .
Editor, General Catalog
CLASSIFIEDS
For Rent
Enjoy sharing a quiet.
j Summer Management
lovely - home private |
Internships! Positions limited.
Gain valuable experience
Apartment For Rent
Walk to School
bath walk in closet, pooi !
250+1/2 utilities 222- |
managing 6-8 employees,
customers and supplies.
2Br + 2Ba$365;lBr.$295
2555.
Average earnings $6,000-
647 W. Barstow Ave,
1
$16,000-1-. Call "University
Clovis 299-5851
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riei p WOfnvG
Painting Pros" info apply
S>
1-800-525-5877.
1
1
ROOM AVAILABLE IN
EARN $1,500 WEEKLY
, _ 1
HOUSE. $175 mo. $125 Dep.
mailing our circulars!... Begin
COLLEOESTUDENTS
2 blocks from CSUF 224-
NOW!... FREE packets! SEYS, 1
EARNING SERIOUS INCOME
2239. Ask for calvin.
Dept. 27, Box 4000, Cordova, 1
In 2 fastest growing industries
TN 38018-4000.
of the 90's! PT/FT positions
available in Fresno area.
;emalc roommate wanted to
Misc.
Call 226-8176.
share brand-new, luxury
ipartments. $280-neg. page
The Canterbury .Association j
For Sale
for interview. 971-7563
invites you to join our
weekly Bible Study on
"Women of the Bible." Meet -
BBS MESH Rims
"lean, responsible female
the Matriarchs of his
asking $500 call
wanted for 3bdr., 2 bath cdndo,
Kingdom Thursday nights at
456 -1695.
3.5 miles from CSUF.
7:30pm in USU 302. All
5225 + utils. Call Gina at
welcome! Compline service
1987 Nissan Scntra.
438-1812or 278-2296
follows. For info call:
$2,900 runs great 5-
/
292 - 7656.
speed. 348-1335
/658 - 7376.
Female to Share 3 Bed 2 bath
house (Bullard & First) $250
Is your Greek organization or
New Schw.nn 20"
Mountain Bike
per month + utilities. 449-1512
club interested in earning
$500$ 1,500 for one week.
W-speed $300 435-
3456.
on-campus marketing
project? You must be
s
2 - chair dinette, $60.
• offer 323-8190.
organized and hard-working.
Call 1-800-592-2121
extension 308.
PLACE
YOUR
Announcement
AD
Diana's Typing Service
Thesis, Term Papers, etc.
Gwm,32,Grad
HERE
near CSUF, 431-07^0 i
student
looking for other
younger males.
Serious and
IN THE
DAILY
Bailey's WORDS ANDSUCH
Professional Word Processing
Grammar .punctuation, and j
stable. Voice mail at
spell checking. Evening and
228-1851
COLLEGIAN
CALL
weekend appointments.
Student Raws. 225-5823. i
Business Opportunities for
students: Training,
consultation, financing.
HOME EMPLOYMENT
TODAY
Businesses need your help!
Up to S341 /week. Work from
accounting, payroll service,etc
provided. P/T Spring, f/t
278-5734
home. Set your own hours &
schedule. Call (801) 647-
summer,. $6,000-$ 16,000+ V
9816 for amazing message of
California University Painters
1(800)400-9332.
■■■•■ '.—: mmm
details. Ext. 1856.
Object Description
| Title | 1992_11 The Daily Collegian November 1992 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1992 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
Description
| Title | November 10, 1992, Page 3 |
| Alternative Title | Daily Collegian (California State University, Fresno) |
| Publisher | Associated Students of Fresno State, Fresno, Calif. |
| Publication Date | 1992 |
| Description | Daily (except weedends) during the school year. Microfilm. Palo Alto, Calif.: BMI Library Microfilms, 1986- microfilm reels; 35 mm. Vol.1, no.1 (Feb 8, 1922)- |
| Subject | California State University, Fresno -- Periodicals. |
| Contributors | Associated Students of Fresno State. |
| Coverage | Vol.1 no.1 (Feb 8, 1922)- to present |
| Format | Microfilm reels, 35 mm. |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 "E-image data" |
| Language | eng |
| Full-Text-Search |
/
Novemdir 10,1992
The Daily Collegian
Op/Ed-3
-.
i
'
USA Today still lome
(GXP) What does 10 years and
one day equal? Normally the cor¬
rect answer is 3,654 days. But that's
not the case with USA Today. On
the day after its 10th anniversary,
10 plus one equalled a poorly
written newspaper.
USA Today wins plenty of
praise with all of its color and
graphics. There is notanotherpaper
in the United States, or even the
world, that is easier to read. But
that's part of the problem.
Making the paper so readable
has reduced the quality of not only
the paper, but of the news. USA
Today's attempt to cover so many^
different issues (and not necessar¬
ily the most important ones) has
forced them to reduce 90 percent
of the stories to briefs. Unfortu¬
nately, four sentences on a story
can never do justice to a story.
What ends up is apaper loaded
with lots of stories but not a lot of
news. USA Today has found a way
to reduce the number of stories
.and make it appear that it is pro¬
viding depth—graphics. When
there is a very important story
worthy of several inches of cover¬
age, tlie solution is to add a graphic
from the .story. Therefore what
looks like a complete story on an
important issue is turned into a
short, yet easy to read, story. The
graphic takes up the space that
would make the story too long to
run. It allows the reader to glance
at the graphic and grasp the very
basics.
The problem with the graphics
that they use is that they do not tell
the whole story. If a graphic is
used to express statistics, all it
represents are cold, hard numbers.
If it is used to show a scenario
(such as an accident), it simplifies '
the situation. A graphic does not
provide analyses and explanations
that are needed to truly understand
their meaning.
^ USA Today has made .so many
important changes that have helped
the market. It has forced other
newspapers to realize that a paper
needs to please its audience. Too
many newspapers had fallen into
unattractive grayness. USA Today
lias made them change their for¬
mat so that the newspapers are
more readable.
But USA Today has gone too
far. And Gannett, the paper's
publisher, is discovering that. Even
with a circulation of more than 1.9
million, the paper is not making
money. It never left the red in its
10 years of existence.
The newspaper readers of
America have not profited from
all changes. News has been re¬
duced to the bare facts, which are
incomplete without analysis. Until
USA Today decides to delve fur¬
ther with its stories, it will remain
the paper for those who want to
sound like they arc informed but
really don't know what's going on
in the United States.
Confronting \
Sexual Harassment
on Campus i
National Interactive Teleconference
Featuring Local Panel of Experts
• CRITICAL ISSUES
• CAMPUS POLICIES
j • VICTIMS RIGHTS 1
THURSDAY. NOVEMBER 12. 1992
10:15 AM - 1:30 PM 1
UPSTAIRS CAFETERIA ROOM 200l
If FOR INFORMATION, m
I CALL 278-2741 jl
Sponsored by Office of th* President, For tne ConrrKX, Good & U SU ProductJons j
Top five reasons to go to an ASI meeting:
V
5. to get an early glimpse of tomorrow's
Herschsohns, Wilsons and Seymours
4. you have nothing better to do with three ,
plus hours of your d>vy.//don,t you?
3. It's free"
2. It's funnier th.an Leno .and Letterman
1. It's closer than the Fresno Zoo and you
can feed the .anim.als.
CATALOG
Continued from pace 2
,4. I am the catalog editor, not
the catalog producer. This infor¬
mation is listed on Page 3 in the
current catalog.
The only thing I found frustrat¬
ing today was the time I spent
writing this letter.
Candy M. Priano .
Editor, General Catalog
CLASSIFIEDS
For Rent
Enjoy sharing a quiet.
j Summer Management
lovely - home private |
Internships! Positions limited.
Gain valuable experience
Apartment For Rent
Walk to School
bath walk in closet, pooi !
250+1/2 utilities 222- |
managing 6-8 employees,
customers and supplies.
2Br + 2Ba$365;lBr.$295
2555.
Average earnings $6,000-
647 W. Barstow Ave,
1
$16,000-1-. Call "University
Clovis 299-5851
1 lam fa. \aaJ.saaaa |
