1993_04 The Daily Collegian April 1993

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The Daie? Collegian
i
\VoL 100, No. 39
California State University, Fresno
Thunday, April 1,1993
Campus
marketing
strategies
analyzed
Marketing personnel,
university's name among
the areas to be analyzed
Keeping the peac£
By Jennifer L. Davis
Staff writer
President John Welty's Marketing and
Communication Plan Committee has begun
looking at what issues to address and study
over the next year in order to come up with
a plan for the university.
"What we!ve been charged to do is come
up with a comprehensive plan," said com¬
mittee member John Zelezny. "He's giving
us time to do that properly."
Zelezny, who is a professor of Journal¬
ism, said the committee will.be addressing
issues such as the marketing and communi¬
cation apparatus on campus, resources and
personnel devoted to marketing and com¬
munication, and regional and national me¬
dia relations efforts.
"Public information is understaffed and
underfunded," Zelezny said. "If this campus
wants to make a serious effort to improve
marketing and communications, this office
will have to be beefed up." .
Another issue that both he and Lynn
Hemink, chair of the committee and vice
president of External Administration, felt
the committee will be looking at is thename\
of the university.
"IBM doesn't go by two or three names,"
Zelezny said. He said the university should
be aware of the drawbacks involved with
going by two different names, and should
make a decision understanding those draw¬
backs.
Zelezny also served on the Academic
Awareness Committee under Hemink, which
See Marketing, page 5
/ Hector Auezcua/The Daily Collegian
Nineteen-year-olds Nippe, Cyco and Zap p (left to right) Cal if or nia cities at the House of Hope in Fresno. Al! of the
enjoy taking advantage of advising services and finding young men said they believe the House is a good place to
a retreat from the gang life of northern and southern, spend time and an effective way of staying out of trouble.
House of Hope
They call it the House of
Hope because the kids
who go there are hoping
to stay off drugs, stay out of
prison and stay alive.
It's a building decorated
with used and donated furni¬
ture, pool tables and mis¬
matched weight-lifting equip¬
ment Something that is con¬
spicuously missing is graffiti.
"Nobody 'tags' the build¬
ing," saiddirector Susan Bechara, "because
it belongs to everyone. Everyone is wel¬
come here. It's a free zone."
" Gang members are not allowed to wear
their colors and the house rules are promi¬
nently displayed on placards hanging on the
walls: NO FIGHTING, NO WEAPONS,
NO DRUGS and NO SMOKING.
Another-rule was recently added: NO
SUNFLOWER SEEDS. The ban on sun-
Program aims to help
youths stay off drugs, stay
out of prison avid stay alive
By Kelley Reynolds
Staffwriter /
flower seeds is the only rule they've had a
problem enforcing.
. Members of every ethnic background
enjoy the use of the house and take advan¬
tage of the counseling. There are as many
girls as boys who come seeking help. Differ^
cnces in sex, color and gang affiliation are
left at the front door.
Counseling is available to the youth
about drugs, teen pregnancy, gang? and stay-
11
SEE INSIDE
r Alcohol Awareness:
• Community efforts set
monmforecitK^tionon    #
effects of alcohol -~
Collegian Sports:
• Bob Mathias Fresno Relays
stretch through the weekend
at Ratcliffe Stadium
Billboard:
• Places to go, people to see
and things to;do'inlM(KRi»
over thespring recess
Student works to be shown
Art Acquisition Program offers
opportunity to display artistry
in University Student Union
By Robert Williamson
Staffwriter
A golden opportunity may soon arise for striving artists
seeking to show their masterpieces publicly.
Under the new Art Acquisition Program, the University
Student Union is now taking applications from all students,
regardless of their major, to have their'artwork placed in the
student union. T""^
Once a piece is chosen, the artist will be paid up to $500
for his his work, which will be installed in the University
Student Union with a plaque listing the artist's name, title of
the work and the year the piece was commissioned or
bought.
There are no limitations on what can be submitted.
After a review process by a panel of four students and
three faculty, student pieces may be chosen to become a part
of their permanent collection.
Herb Lester, Art Acquisition Project Committee chair,
said, "This is our first time attempting this. We modeled the
program after the one at CSU Fullerton, with their blessing,
of course.
"We wanted to do something to give to the students,
instead of always take, take, take. And we thought we could
help to inspire some dialogue among the culturally diverse
student population with this kind qf an atmosphere."
Any students wishing to submit their work must pick up
a submission form at the University Student Union in
Room 306, and have it turned in no later than April 12 by 5
p.m. ■
For further information contact Lester at 278-2741.
ing off the streets. Counseling is
also available to parents wanting
to improve relations with their
children.
Volunteers take on the re¬
sponsibility of holding study
hours for kids who have been
suspended or expelled from
school. Thk kids must come to
the house and study from 9 a.m.
to 1 p.m. Monday through Fri¬
day, and volunteers are there to
guide them through their lesson plans. . .
They-earn points forcompleting their
studies and those points are converted into
cash at the end of the month. When a youth
has earned $25 to $30.on the books, they're
taken to the mall to shop foi*clothes.
"We make sure the money goes for
something they can use, something they
See Hope, page 9
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