10/28/2020 Fresno State Campus News | Patti Waid starts as director of University Communications
https://campusnews.fresnostate.edu/november-27-2017/patti-waid-starts-as-director-of-university-communications 1/2
CAMPUS NEWS
November 27, 2017
AROUND CAMPUS
Patti Waid starts as director ofUniversity Communications
Patti Waid starts Nov. 27 as director of University Communications. Shehas a B.S. in Business Administration (International Business Option) fromFresno State and most recently served as executive director of PublicAairs at California State University, Chico. Previously, she served asassistant vice chancellor for University Communications at the Universityof California, Merced.
At Chico, Waid led campus crisis communications, served as chiefspokesperson, and oversaw media relations and outreach. At UC Merced,Waid is considered a founding member who developed communicationsprograms from the ground up.
Among her initiatives and projects, Waid developed and led sta executionof crisis-communications plans and conducted a media training program10/28/2020 Fresno State Campus News | Patti Waid starts as director of University Communications
https://campusnews.fresnostate.edu/november-27-2017/patti-waid-starts-as-director-of-university-communications 2/2
for senior leadership, administrative sta and faculty members. She alsoserved on the Chancellor’s Cabinet.
Waid is a member of the Public Relations Society of America (PRSA).
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