1934 Campus - Associated Student Body of Fresno State College |
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AAA PUBLIC R6LATIOI1S COmmiTTCC AAA ^fcTHC separation of the Public Relations Committee and the College Aews Bureau marked a step in establishing greater efficiency in handling publicity for the college. Heretofore, the chairman of the Public Relations Committee and the Director of the College news Bureau has been the same person, with the result that he has not been able to get the greatest amount of publicity. It was late last fall that they realized that the news Bureau director should have a distinct and separate office of his own, and that the Chairman of the Public Relations Committee should confine his work to contacting local business establishments. At the beginning of the semester the two departments were separated and this year the news Bureau has sent more stories out to valley papers than any year previous. The Public Relations Committee, with George Sykes, Jr. ai chairman, Clwood Cnnis and Ralph Garabedian as assistants, has done excellent work in both advertising the college athletic contests and providing hospitality for out-of-town visitors. A A Aflmong other things, this year the Public Relations Committee saw to it that appropriate posters were placed in every available window in the down-town district. Considerable time and effort was given by George Sykes in the preparation of placards so as to insure the attraction of the greatest possible attention, not only were many posters printed, but in many instances colorful backgrounds depicting various Fresno State College customs and traditions were arranged io that both the business establishments and the college received a great amount of publicity. The displays aided considerably in drawing prospective customers to the shops, and, ai was intended, indirectly affected the gate receipts for our contests. A A A A AUnder the news bureau this year the Fresno State College received more publicity than it had under the former set-up. Spurgeon Avakian worked diligently in sending out stories regarding our athletic contests as well as information of the various other activities about the campus. When an investigation was made it was found that every college activity had received all the publicity in the valley newspapers that was within the college's power to give it. The fact that Olr. Avakian had had considerable newspaper experience showed up amazingly in the stories he sent out. Almost without exception the stories were printed word for word, and it was very seldom that an editor saw fit to "kill" any of the copy that was sent in to him. AWith the assistance of John Said, student president, and the cooperation of J. Fred OlcGrew, Speech Department Head, and the Junior Chamber of Commerce, the Speakers' Bureau was created for the purpose of advertising the West Coast Relays. Students were selected by the Public Relations Committee and sent to the various service clubs where they gave talks concerning the history, prospects, etc., of the Relays. The speakers were enthusiastically received and really contributed a great share toward advertising the greatest sport event West of the Olississippi. AAAAAAAAAAAAAAAA Avakian Sheehan Enni; Garabedian Phillip Forty-Three
Yearbook Title | 1934 Campus - Associated Student Body of Fresno State College. |
Date Published | 1934 |
Organization | Issued by Associated Students of Fresno State Normal School, June 1912-1921; Associated Students of State Teachers and Junior College of Fresno, June 1921; Associated Students of Fresno State College, 1922-1971; Alumni Association of California State University, Fresno, 1976-1991. |
Location | Fresno, CA |
Rights | Copyright 1934 by Ed Maxwell and John Merritt. Printed in Fresno by the Crown Printing & Engraving Co. Portrait Photography by the Maxwell Studio. Engraved by the Fresno Bee. |
Yearbook Title | 1934 Campus - Associated Student Body of Fresno State College |
Date Published | 1934 |
Organization | Issued by Associated Students of Fresno State Normal School, June 1912-1921; Associated Students of State Teachers and Junior College of Fresno, June 1921; Associated Students of Fresno State College, 1922-1971; Alumni Association of California State University, Fresno, 1976-1991. |
Location | Fresno, CA |
Transcript | AAA PUBLIC R6LATIOI1S COmmiTTCC AAA ^fcTHC separation of the Public Relations Committee and the College Aews Bureau marked a step in establishing greater efficiency in handling publicity for the college. Heretofore, the chairman of the Public Relations Committee and the Director of the College news Bureau has been the same person, with the result that he has not been able to get the greatest amount of publicity. It was late last fall that they realized that the news Bureau director should have a distinct and separate office of his own, and that the Chairman of the Public Relations Committee should confine his work to contacting local business establishments. At the beginning of the semester the two departments were separated and this year the news Bureau has sent more stories out to valley papers than any year previous. The Public Relations Committee, with George Sykes, Jr. ai chairman, Clwood Cnnis and Ralph Garabedian as assistants, has done excellent work in both advertising the college athletic contests and providing hospitality for out-of-town visitors. A A Aflmong other things, this year the Public Relations Committee saw to it that appropriate posters were placed in every available window in the down-town district. Considerable time and effort was given by George Sykes in the preparation of placards so as to insure the attraction of the greatest possible attention, not only were many posters printed, but in many instances colorful backgrounds depicting various Fresno State College customs and traditions were arranged io that both the business establishments and the college received a great amount of publicity. The displays aided considerably in drawing prospective customers to the shops, and, ai was intended, indirectly affected the gate receipts for our contests. A A A A AUnder the news bureau this year the Fresno State College received more publicity than it had under the former set-up. Spurgeon Avakian worked diligently in sending out stories regarding our athletic contests as well as information of the various other activities about the campus. When an investigation was made it was found that every college activity had received all the publicity in the valley newspapers that was within the college's power to give it. The fact that Olr. Avakian had had considerable newspaper experience showed up amazingly in the stories he sent out. Almost without exception the stories were printed word for word, and it was very seldom that an editor saw fit to "kill" any of the copy that was sent in to him. AWith the assistance of John Said, student president, and the cooperation of J. Fred OlcGrew, Speech Department Head, and the Junior Chamber of Commerce, the Speakers' Bureau was created for the purpose of advertising the West Coast Relays. Students were selected by the Public Relations Committee and sent to the various service clubs where they gave talks concerning the history, prospects, etc., of the Relays. The speakers were enthusiastically received and really contributed a great share toward advertising the greatest sport event West of the Olississippi. AAAAAAAAAAAAAAAA Avakian Sheehan Enni; Garabedian Phillip Forty-Three |
Rights | Copyright 1934 by Ed Maxwell and John Merritt. Printed in Fresno by the Crown Printing & Engraving Co. Portrait Photography by the Maxwell Studio. Engraved by the Fresno Bee. |
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