Page 104 |
Previous | 104 of 522 | Next |
|
|
This page
All
|
Agricultural Economics
104 2001-2002 California State University, Fresno General Catalog
value approaches; sales program organiza-tion
and staff development for effective
communication of product information
and timely completion of transactions.
168. Agricultural Marketing
Management Project (1-3; max total 3)
Prerequisites: AG EC 71, 160, 164 and
permission of instructor. Marketing man-agement
principles in preparing marketing
plan for annual National Agri-Marketing
Association intercollegiate competition;
strategic planning for product develop-ment,
sales projections, distribution chan-nels,
pricing tactics, promotion/advertis-ing,
market share analysis; focus group,
survey research, oral/audio-visual team pre-sentation.
(2 activity hours per unit)
Decision Analysis (AG EC)
71. Agricultural Business Statistics (3)
Prerequisite: ELM requirement met. Study
of statistical techniques and formal reason-ing
applications to management and social
and agricultural sciences. Calculation, in-terpretation,
critical evaluation, and his-torical
relevance of quantitative tools, data
analysis, and results including graphical
presentations, descriptive and inferential
statistics, hypothesis formulation and test-ing,
and regression.
76. Agribusiness
Microcomputer Applications (3)
Applied microcomputing for agribusiness
management; use of electronic spreadsheet
and database management programs in
keeping farm records; applications to farm
accounting, crop and livestock enterprise
management, and business agreements;
agricultural financial budgeting, cash flow
planning, asset depreciation and tax man-agement.
(2 lecture, 3 lab hours)
78. Agribusiness
Quantitative Analysis (3)
Prerequisite: ELM requirement met. Func-tional
relationships, marginal analysis and
decision-making models in agribusiness;
logic and probability in diagnosing prob-lems,
designing operations and achieving
objectives; identification of procedures for
efficient resource utilization.
Public Policy (AG EC)
150. Agricultural and Food Policy (3)
Prerequisite: AG EC 1. AG EC 2 recom-mended.
Analysis of public policies affect-ing
the economics of U.S. and California
agriculture; government programs influ-encing
agricultural production, commod-ity
distribution, market prices, farm in-come;
environmental and natural resource
issues; nutrition, food safety and biotech-nology
concerns; food industry regulation;
international agricultural trade.
153. Agricultural Trade (3)
Prerequisites: AG EC 2, 150. Comparative
advantage, trade models, protectionist
barriers and balance of payments; world
agricultural trade patterns and international
commodity agreements; domestic farm pro-grams
and foreign trade policies; surplus
food aid and concessionary sales overseas;
trade liberalization versus preferences issue
and economic development.
155. Environmental and Natural
Resource Economics (3)
Prerequisite: AG EC 1 or ECON 40. Eco-nomic
analysis of public policies governing
land use, water management, energy gen-eration,
mineral exploitation and forest
administration; review of population pres-sures
and resource conservation; examina-tion
of externalities, property rights issues,
resource use planning, agricultural zoning,
environmental regulations, and reclama-tion
law.
Product Marketing (AG EC)
66. Agricultural Communications (3)
Agricultural news and information gather-ing
and dissemination to food producers
and consumers through print/broadcast
media and computer networks; formula-tion
of promotional programs, advertising
campaigns, and public relations for agri-cultural
industries and institutions; mass
communications writing, editing; simu-lated
electronic presentations. (Formerly
AG EC 166)
160. Agricultural Market Analysis (3)
Prerequisite: AG EC 100 or permission of
instructor. Commodity transformation and
product flow through processing and dis-tribution
channels; market structure, con-duct
and performance; marketing system
efficiency and marketing bill components;
over supply, marketing orders, grading and
standards, and price stabilization; price
forecasting, futures market trading, and
risk management.
162. Commodity Futures Trading (3)
Prerequisite: AG EC 160. Speculation and
the price discovery process; fundamental
analysis and long-run decisions to hedge;
technical analysis and short-run timing of
crop/livestock sales; trend line charts util-izing
moving averages; trading mechanics,
price projection and development of fu-tures
trading plans.
163. Agricultural Export Marketing (3)
Prerequisite: AG EC 160 or permission of
instructor. Determination of potential over-seas
markets for U.S. agricultural products
through export marketing studies; foreign
business environment and distribution
channels; product preparation and trans-portation
abroad; cultural-specific promo-tional
and advertising programs; interna-tional
sales agreements, financial
transactions, plus banking and shipping
documentation.
164. Agribusiness
Sales Management (3)
Prerequisite: AG EC 1. Marketing man-agement
strategies for stimulating business
and consumer demand for agricultural
goods and services; food and fiber mer-chandising
using institutional, functional,
Object Description
| Title | 2001-02 General Catalog |
| Creator | California State University, Fresno |
| Format | PDF Document |
| Date of publication | 2001-05 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 104 |
| Full Text Search | Agricultural Economics 104 2001-2002 California State University, Fresno General Catalog value approaches; sales program organiza-tion and staff development for effective communication of product information and timely completion of transactions. 168. Agricultural Marketing Management Project (1-3; max total 3) Prerequisites: AG EC 71, 160, 164 and permission of instructor. Marketing man-agement principles in preparing marketing plan for annual National Agri-Marketing Association intercollegiate competition; strategic planning for product develop-ment, sales projections, distribution chan-nels, pricing tactics, promotion/advertis-ing, market share analysis; focus group, survey research, oral/audio-visual team pre-sentation. (2 activity hours per unit) Decision Analysis (AG EC) 71. Agricultural Business Statistics (3) Prerequisite: ELM requirement met. Study of statistical techniques and formal reason-ing applications to management and social and agricultural sciences. Calculation, in-terpretation, critical evaluation, and his-torical relevance of quantitative tools, data analysis, and results including graphical presentations, descriptive and inferential statistics, hypothesis formulation and test-ing, and regression. 76. Agribusiness Microcomputer Applications (3) Applied microcomputing for agribusiness management; use of electronic spreadsheet and database management programs in keeping farm records; applications to farm accounting, crop and livestock enterprise management, and business agreements; agricultural financial budgeting, cash flow planning, asset depreciation and tax man-agement. (2 lecture, 3 lab hours) 78. Agribusiness Quantitative Analysis (3) Prerequisite: ELM requirement met. Func-tional relationships, marginal analysis and decision-making models in agribusiness; logic and probability in diagnosing prob-lems, designing operations and achieving objectives; identification of procedures for efficient resource utilization. Public Policy (AG EC) 150. Agricultural and Food Policy (3) Prerequisite: AG EC 1. AG EC 2 recom-mended. Analysis of public policies affect-ing the economics of U.S. and California agriculture; government programs influ-encing agricultural production, commod-ity distribution, market prices, farm in-come; environmental and natural resource issues; nutrition, food safety and biotech-nology concerns; food industry regulation; international agricultural trade. 153. Agricultural Trade (3) Prerequisites: AG EC 2, 150. Comparative advantage, trade models, protectionist barriers and balance of payments; world agricultural trade patterns and international commodity agreements; domestic farm pro-grams and foreign trade policies; surplus food aid and concessionary sales overseas; trade liberalization versus preferences issue and economic development. 155. Environmental and Natural Resource Economics (3) Prerequisite: AG EC 1 or ECON 40. Eco-nomic analysis of public policies governing land use, water management, energy gen-eration, mineral exploitation and forest administration; review of population pres-sures and resource conservation; examina-tion of externalities, property rights issues, resource use planning, agricultural zoning, environmental regulations, and reclama-tion law. Product Marketing (AG EC) 66. Agricultural Communications (3) Agricultural news and information gather-ing and dissemination to food producers and consumers through print/broadcast media and computer networks; formula-tion of promotional programs, advertising campaigns, and public relations for agri-cultural industries and institutions; mass communications writing, editing; simu-lated electronic presentations. (Formerly AG EC 166) 160. Agricultural Market Analysis (3) Prerequisite: AG EC 100 or permission of instructor. Commodity transformation and product flow through processing and dis-tribution channels; market structure, con-duct and performance; marketing system efficiency and marketing bill components; over supply, marketing orders, grading and standards, and price stabilization; price forecasting, futures market trading, and risk management. 162. Commodity Futures Trading (3) Prerequisite: AG EC 160. Speculation and the price discovery process; fundamental analysis and long-run decisions to hedge; technical analysis and short-run timing of crop/livestock sales; trend line charts util-izing moving averages; trading mechanics, price projection and development of fu-tures trading plans. 163. Agricultural Export Marketing (3) Prerequisite: AG EC 160 or permission of instructor. Determination of potential over-seas markets for U.S. agricultural products through export marketing studies; foreign business environment and distribution channels; product preparation and trans-portation abroad; cultural-specific promo-tional and advertising programs; interna-tional sales agreements, financial transactions, plus banking and shipping documentation. 164. Agribusiness Sales Management (3) Prerequisite: AG EC 1. Marketing man-agement strategies for stimulating business and consumer demand for agricultural goods and services; food and fiber mer-chandising using institutional, functional, |
