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BUSINESS 235
144, Advertising CampCIIgne (2) (Same Clllour 144)
P~erequisite: Mkt 140. Market research, selection ' of campaign themes, copy
preparation, art, and layout in various media for selected products and services;
creating advertisements.
150. Principles and Psychology of Salesmanship (3)
Personal factors and techniques influencing other people; personal development,
types of customers, mcnral and emotional appeals; mechanics and techniques of
salesmanship.
155. Sales Manogement (2)
Prerequisite: Mlrt 100, lSO, or equivalent. Sales administration, planning and
execution; marketing policies; planning and promotion; department o.rganit.ation;
selection, training and management of the sales force; choice of channels of distribution;
market research and analysis; and budgetary control.
176. International Marketing (3)
Prerequisite: Mkt 10 or 100. Examination and evaluation of business policies and
practices of firms engaged in world trade; the marketing area; organization, product,
channels of distribution, marketing research, dernand creation, and other
management ptoblems.
190, Independent Study (1-3; mCix see reference)
See Regulatiom tmd Procedures-Independent Stud'].
199, Supervised Work lxperlence (I; max total 4)
Open only to marketing majors. ·Prer.equisite: permission of instructor. Supervised
work experience in business and industry.; analyzed in weekly class meeting.
200 series. Graduate courses are listed under Business.
OFFICE ADMINISTRATION
* I. Iaaie Typing (2)
Development of typewriting techniques and their applications to practical usage.
Students with one or two semesters of high school typewriting should enroll in
Off Ad 2. (5 lab hours)
* 2. Intermediate Typing (I)
Prerequisite: Off Ad 1 or equivalent. Students with more than one year of high
school typing should enroll in Off Ad 4. Review of keyboard; development of
typewriting technique and its application to business situations. (3 lab hours)
* 4. Oflice Production (3)
Prerequisite: Off Ad 1, or equivalent, or permission of instructor. Modern office
production standards, planning, layout, execution; use of offset, mimeograph, and
fluid duplicators; electric typewriters; advanced problems.
16. Machine Calculation (2)
Basic operations in use of rotary calculators. (6 lab hours)
t 23. Gregg Shorthand (4)
Not open to freshmen. Prerequisite: adequate typing ability. Acquisition of proficiency
in writing and transcribing shorthand notes.
103. Principles of Ofllce Management (3)
Office management in business and industry; organization and control of office
services; selection, training, and supervision of personnel; improvement of office
efficiency; office planning and layout; equipment and supplies.
" Not more than six units of credit in typing will be allowed toward any degree.
t Not more than ten units of credit in shorthand, dictation, and transcription will be allowed
toward any degree.
Object Description
| Title | 1967-68 General Catalog |
| Creator | Fresno State College |
| Format | PDF Document |
| Date of publication | 1967 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 235 |
| Full Text Search | BUSINESS 235 144, Advertising CampCIIgne (2) (Same Clllour 144) P~erequisite: Mkt 140. Market research, selection ' of campaign themes, copy preparation, art, and layout in various media for selected products and services; creating advertisements. 150. Principles and Psychology of Salesmanship (3) Personal factors and techniques influencing other people; personal development, types of customers, mcnral and emotional appeals; mechanics and techniques of salesmanship. 155. Sales Manogement (2) Prerequisite: Mlrt 100, lSO, or equivalent. Sales administration, planning and execution; marketing policies; planning and promotion; department o.rganit.ation; selection, training and management of the sales force; choice of channels of distribution; market research and analysis; and budgetary control. 176. International Marketing (3) Prerequisite: Mkt 10 or 100. Examination and evaluation of business policies and practices of firms engaged in world trade; the marketing area; organization, product, channels of distribution, marketing research, dernand creation, and other management ptoblems. 190, Independent Study (1-3; mCix see reference) See Regulatiom tmd Procedures-Independent Stud']. 199, Supervised Work lxperlence (I; max total 4) Open only to marketing majors. ·Prer.equisite: permission of instructor. Supervised work experience in business and industry.; analyzed in weekly class meeting. 200 series. Graduate courses are listed under Business. OFFICE ADMINISTRATION * I. Iaaie Typing (2) Development of typewriting techniques and their applications to practical usage. Students with one or two semesters of high school typewriting should enroll in Off Ad 2. (5 lab hours) * 2. Intermediate Typing (I) Prerequisite: Off Ad 1 or equivalent. Students with more than one year of high school typing should enroll in Off Ad 4. Review of keyboard; development of typewriting technique and its application to business situations. (3 lab hours) * 4. Oflice Production (3) Prerequisite: Off Ad 1, or equivalent, or permission of instructor. Modern office production standards, planning, layout, execution; use of offset, mimeograph, and fluid duplicators; electric typewriters; advanced problems. 16. Machine Calculation (2) Basic operations in use of rotary calculators. (6 lab hours) t 23. Gregg Shorthand (4) Not open to freshmen. Prerequisite: adequate typing ability. Acquisition of proficiency in writing and transcribing shorthand notes. 103. Principles of Ofllce Management (3) Office management in business and industry; organization and control of office services; selection, training, and supervision of personnel; improvement of office efficiency; office planning and layout; equipment and supplies. " Not more than six units of credit in typing will be allowed toward any degree. t Not more than ten units of credit in shorthand, dictation, and transcription will be allowed toward any degree. |
