Page 115 |
Previous | 115 of 325 | Next |
|
|
This page
All
|
BUSINESS 115
140. Introduction to Advertising (3) (Same as Jour 140)
An informational course for nonadvertising majors and an overview for advertising
specialists. Social and economic functions of advertising; copy, art, layout
production methods, media, campaigns, and advertising research.
141. Advertising Production and Media (2) (Same as Jour 141)
Prerequisite: Mkt 140 or equivalent. Techniques of advertising production; letterpress,
photoengraving, lithography, silk-screen, typography, multicolor processes,
and television; advantages and disadvantages of major media-newspapers, magazines,
outdoor and poster advertising, direct mail, radio, television. Field trips are required.
144. Advertising Campaigns (2) (Same as Jour 144)
Prerequisite: Mkt 140. Market research, selection of campaign themes, copy
preparation, art, and layout in various media for selected products and services;
creating advertisements.
150. Principles and Psychology of Salesmanship (3)
Personal factors and techniques influencing other people; personal development,
types of cuswmers, mental and emotional appeals; mechanics and techniques of
salesmanship.
155. Sales Management (2)
Prerequisite: Mkt 100, 150, or equivalent. Sales administration, planning and
execution; marketing policies; planning and promotion; department organization;
selection, training and management of the sales force; choice of channels of distribution;
market research and analysis; and budgetary control.
176. International Marketing (3)
Prerequisite: Mkt 10 or 100. Examination and evaluation of business policies and
practices of firms engaged in world trade; the marketing area; organization, product,
channels of distribution, marketing research, demand creation, and other
management problems.
190. Independent Study (1-3; max see reference)
See Regulations and Procedures-Independent Study.
199. Supervised Work Experience (1; max total 4)
Open only to marketing majors. Prerequisite: permission of instructor. Supervi~
ed work experience in business and industry; analyzed in weekly class meeting.
200 series. Graduate courses are listed under Business.
SECRETARIAL ADMINISTRATION
* 1. Basic Typing (2)
Not open to students who have had a typing course or who have learned the
·keyboard independently. Development of typewriting technique and its application
to business situations. (5 lab hours)
* 2. Intermediate Typing (1)
Prerequisite: Sec Ad 1 or equivalent. Students with more than one year of high
school typing should enroll in Sec Ad 4. Review of keyboard; development of
typewriting technique and its application to business situations. (3 lab hours)
* 4. Production Typing (2)
Prerequisite: Sec Ad 1, 2, or equivalent, or permission of instructor. Improvement
of techniques, speed, and accuracy in typewriting; practice in letter writing, tabulating,
centering, manuscript writing, outline writing, and other business forms and
reports; emphasis on production of quantities of mailable copy. (6 lab hours)
~ Not more than six units of credit in typing will allowed toward any degree.
Object Description
| Title | 1962-63 General Catalog |
| Creator | Fresno State College |
| Format | PDF Document |
| Date of publication | 1962-05 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 115 |
| Full Text Search | BUSINESS 115 140. Introduction to Advertising (3) (Same as Jour 140) An informational course for nonadvertising majors and an overview for advertising specialists. Social and economic functions of advertising; copy, art, layout production methods, media, campaigns, and advertising research. 141. Advertising Production and Media (2) (Same as Jour 141) Prerequisite: Mkt 140 or equivalent. Techniques of advertising production; letterpress, photoengraving, lithography, silk-screen, typography, multicolor processes, and television; advantages and disadvantages of major media-newspapers, magazines, outdoor and poster advertising, direct mail, radio, television. Field trips are required. 144. Advertising Campaigns (2) (Same as Jour 144) Prerequisite: Mkt 140. Market research, selection of campaign themes, copy preparation, art, and layout in various media for selected products and services; creating advertisements. 150. Principles and Psychology of Salesmanship (3) Personal factors and techniques influencing other people; personal development, types of cuswmers, mental and emotional appeals; mechanics and techniques of salesmanship. 155. Sales Management (2) Prerequisite: Mkt 100, 150, or equivalent. Sales administration, planning and execution; marketing policies; planning and promotion; department organization; selection, training and management of the sales force; choice of channels of distribution; market research and analysis; and budgetary control. 176. International Marketing (3) Prerequisite: Mkt 10 or 100. Examination and evaluation of business policies and practices of firms engaged in world trade; the marketing area; organization, product, channels of distribution, marketing research, demand creation, and other management problems. 190. Independent Study (1-3; max see reference) See Regulations and Procedures-Independent Study. 199. Supervised Work Experience (1; max total 4) Open only to marketing majors. Prerequisite: permission of instructor. Supervi~ ed work experience in business and industry; analyzed in weekly class meeting. 200 series. Graduate courses are listed under Business. SECRETARIAL ADMINISTRATION * 1. Basic Typing (2) Not open to students who have had a typing course or who have learned the ·keyboard independently. Development of typewriting technique and its application to business situations. (5 lab hours) * 2. Intermediate Typing (1) Prerequisite: Sec Ad 1 or equivalent. Students with more than one year of high school typing should enroll in Sec Ad 4. Review of keyboard; development of typewriting technique and its application to business situations. (3 lab hours) * 4. Production Typing (2) Prerequisite: Sec Ad 1, 2, or equivalent, or permission of instructor. Improvement of techniques, speed, and accuracy in typewriting; practice in letter writing, tabulating, centering, manuscript writing, outline writing, and other business forms and reports; emphasis on production of quantities of mailable copy. (6 lab hours) ~ Not more than six units of credit in typing will allowed toward any degree. |
