Page 240 |
Previous | 240 of 569 | Next |
|
|
This page
All
|
Marketing and Logistics
240 2010-2011 California State University, Fresno General Catalog
Bachelor of Science
Degree Requirements
Business Administration Major
All students in the Craig School of Busi-ness
who are working toward the Bachelor
of Science in Business Administration
must satisfy (a) the university’s General
Education requirements; (b) pre-business
requirements, which include demonstration
of computer competency, a seven-course
group of pre-business courses, and both a
cumulative and campus GPA of at least 2.25
to declare an option; (c) upper-division core
requirements of six or seven upper-division
courses, (d) option requirements of 23-24
units in an area of specialization; (e) the up-per-
division writing skills requirement; and
(f ) an integrative course requirement.
Computer literacy and computer software
competency are considered essential to
success in the program, which is heavily
oriented in the use of technology. The pre-business
courses include material considered
essential for further study in business. The
upper-division core courses provide a broad
background and a breadth of knowledge
and understanding. The option courses
enable the student to specialize in a specific
area of business and to prepare for effective
performance in future employment.
Demonstration of computer competency.
Complete IS 52 and 52L or equivalent
courses with a grade of C or better or achieve
a passing score on the CSB computer com-petency
waiver examination. See “computer
competency waiver exam” at www.craig.
csufresno.edu/uss_home.aspx.
Units
Pre-Business requirements ..............16*
ACCT 4A, 4B; BA 18; DS
71, 73; ECON 40 or AGEC
1; ECON 50;
(See Pre-Business Requirement, page 219.)
Upper-division
core requirements ........................... 24
DS 123; FIN 120; IS 130;
MGT 110 or 104-106,
MGT 124; MKTG 100S
Option requirements .................... 23-24
The department offers three op-tions:
(1) Marketing, (2) Logis-tics
and Supply Chain Strategies,
and (3) Sports Marketing as part
of the Business Administration
major.
General Education requirements ...... 51
Grade Requirement
A grade of C or better must
be earned for each course used
to satisfy the requirements for
the major.
Upper-division writing
skills requirement .......................... 3-4
Business majors must select
either BA 105W or ENGL
160W
(See Writing Requirements,
page 219.)
Note: the Upper-Division
Writing Exam is not an option
for business administration
majors.
Integrative course requirement ......... 4
MKTG 188
Total .......................................... 121-123
* This total indicates that 6 units for DS 71 and
ECON 50 are being used to satisfy the General
Education requirement of 51 units.
Options
The options available to students are
outlined in the copy that follows. The
completion of the 23-24 units as required by
the option, the General Education require-ments,
special course requirements, and the
electives (which may include a minor), total
the 120-123 units required for the Bachelor
of Science in Business Administration.
sector in the United States. Logistics man-agement
offers everything that is expected in
an ideal career including better than average
salaries and advancement opportunities. The
type of organizations that employ logistics
managers include manufacturing firms,
wholesalers, distributors, service institutions,
and transportations firms.
Sports Marketing Option
California boasts the largest number of
sports organizations in the entire U.S. In
California’s Central Valley alone, semi-professional
or professional teams are well
represented, in all the major sports, includ-ing
the increasingly popular motor racing
industry. Additionally, the Central Valley
offers a plethora of university, community
college, high school, and community sports
programs. It is also home to sporting goods
manufacturers. The global sports industry
is rapidly growing, with the United States
sports industry contributing more than $213
billion to the economy, outpacing agricul-ture
and motor vehicle sales combined. In
addition, more than 75% of the jobs being
created in sports in the U.S. are marketing-related.
The proliferation of sports-related
businesses in California offers a wide variety
of career opportunities for students prepared
to enter the market after completion of a
bachelor’s degree program in sports market-ing.
The openings for sports marketing and
recreation professionals are growing faster on
average than for all other professions. The
industry needs educators and managers who
can create and manage programs to meet
the ever-growing demand for leadership in
sports and recreation. Graduates who earn
bachelor’s degrees in sports marketing will
be prepared for positions such as sports
marketing account managers, event planning
and conference managers, facility managers,
ticket operations directors, sporting goods
marketing and sales managers, and sponsor-ship
sales managers. The list of potential
employers includes, but is not limited to,
all professional (MLB, NHL, NBA, NFL,
etc.), and semi-professional sports, collegiate
sports (NCAA, NAIA, etc.), sporting event
management, and sports agency.
Note: Out of 23-24 required units in options,
16 units should be taken at Craig School of
Business. Any transferred course(s) should be
taken at an AACSB accredited institution.
Students who transfer 3 units for MKTG
100S must complete one unit of service
learning independent study at the Craig
School of Business.
Faculty
The faculty of the Department of Marketing
and Logistics is composed of individuals who
have studied and pursued business careers
and teaching extensively throughout the
world. Case studies, experiential exercises,
business and community service projects,
guest speakers, seminar discussions, and
internships are just a few of the ways in which
instructors provide students with practical
applications in business. The combination
of faculty expertise, teaching skills, research
activities, and applied experience assures the
student of receiving a quality education in
marketing.
Reza Motameni, Chair
Douglas A. Cords
Susan D. Geringer
Beng S. Ong
William E. Rice
Andy W. Stratemeyer
Object Description
| Title | 2010-11 General Catalog |
| Creator | California State University, Fresno |
| Format | PDF Document |
| Date of publication | 2010-05 |
| Subjects | California State University, Fresno. Curricula. Catalogs |
| Object type | Document |
| Location | Fresno, California |
| Language | eng |
Description
| Title | Page 240 |
| Full Text Search | Marketing and Logistics 240 2010-2011 California State University, Fresno General Catalog Bachelor of Science Degree Requirements Business Administration Major All students in the Craig School of Busi-ness who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university’s General Education requirements; (b) pre-business requirements, which include demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-24 units in an area of specialization; (e) the up-per- division writing skills requirement; and (f ) an integrative course requirement. Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment. Demonstration of computer competency. Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer com-petency waiver examination. See “computer competency waiver exam” at www.craig. csufresno.edu/uss_home.aspx. Units Pre-Business requirements ..............16* ACCT 4A, 4B; BA 18; DS 71, 73; ECON 40 or AGEC 1; ECON 50; (See Pre-Business Requirement, page 219.) Upper-division core requirements ........................... 24 DS 123; FIN 120; IS 130; MGT 110 or 104-106, MGT 124; MKTG 100S Option requirements .................... 23-24 The department offers three op-tions: (1) Marketing, (2) Logis-tics and Supply Chain Strategies, and (3) Sports Marketing as part of the Business Administration major. General Education requirements ...... 51 Grade Requirement A grade of C or better must be earned for each course used to satisfy the requirements for the major. Upper-division writing skills requirement .......................... 3-4 Business majors must select either BA 105W or ENGL 160W (See Writing Requirements, page 219.) Note: the Upper-Division Writing Exam is not an option for business administration majors. Integrative course requirement ......... 4 MKTG 188 Total .......................................... 121-123 * This total indicates that 6 units for DS 71 and ECON 50 are being used to satisfy the General Education requirement of 51 units. Options The options available to students are outlined in the copy that follows. The completion of the 23-24 units as required by the option, the General Education require-ments, special course requirements, and the electives (which may include a minor), total the 120-123 units required for the Bachelor of Science in Business Administration. sector in the United States. Logistics man-agement offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms. Sports Marketing Option California boasts the largest number of sports organizations in the entire U.S. In California’s Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, includ-ing the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agricul-ture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor’s degree program in sports market-ing. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation. Graduates who earn bachelor’s degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsor-ship sales managers. The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL, etc.), and semi-professional sports, collegiate sports (NCAA, NAIA, etc.), sporting event management, and sports agency. Note: Out of 23-24 required units in options, 16 units should be taken at Craig School of Business. Any transferred course(s) should be taken at an AACSB accredited institution. Students who transfer 3 units for MKTG 100S must complete one unit of service learning independent study at the Craig School of Business. Faculty The faculty of the Department of Marketing and Logistics is composed of individuals who have studied and pursued business careers and teaching extensively throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing. Reza Motameni, Chair Douglas A. Cords Susan D. Geringer Beng S. Ong William E. Rice Andy W. Stratemeyer |
