1983_04 Insight April 1983

              April 13, 1983
SPORTS FEATURES
Huge security force ready for6|ympics
KO.N AKftOI I)
• frwlght reporter
1984, an Olympic year. A year
when political differences and
hostilities between countries are
hopefully eliminated for tbe 16-day
Olympic festivities.
But this, tbe 23rd Olympiad, will
be different from any other Olympics
to be held In modern times. The financing of these Games will not rest with
the host dty, Los Angeles. Financing/-).
will come from the private sector.
This leaves many questions to be
answered, most notably, security.
Who will be in charge of security?
What steps will be taken to insure that
the safety of tbe athletes and Olympic
officials are met?
When thinking of Olympic security, Munich, Germany Is remembered. Highway Patrol. In addition to this, he
In 1972, Arab terrorists stormed tbe will also oversee the state's federal of -
Olympic Village in Munich and killed fices of the FBI, tbe Regional Com-
11 Israeli athletes and one German mission of U.S. Customs, tbe U.S.
policeman. The last thing that Secret Service and private security
members of tbe Los Angeles Olympic firms that will employ more than
Organizing Committee (LAOOC) 17,000 people,
want to see Is history repeated. The exad figures of the public
In an effort to ensure that some   law enforcement officials will not be
knowledge has been gained from past   released until after the Olympics,
mistakes, the LAOOC has selected Ed "It would be inappropriate for us
Best as director of security for tbe to release tbe exact number of
Olympics. Best is a former FBI policemen that will be used for tbe
special agent and was head of the Los Olympics," Press Secretary Amy
Angeles FBI office. He will oversee Quinn said. "That would be defeating
Olympic Security in the police depart-   our purpose, which is to provide saf e-
offidals will rely heavily on tbe sale of
television broadcast rights, corporate
Television broadcast will net the
sore than $356
i five
LOf .
that total, $225 million will come from
ABC-TV alone.
In contrast to other Games, the ;
number  of  ayonsorships  of  these
games will be drastically reduced, to
ments of Los Angeles, Long Beach,
University of California, Los Angeles,
tbe Los Angeles County Sheriff's
Department,   and   the  California
ty to the athletes and Olympic officials," she added.
Quinn said that the purpose of tbe
tbe private securi-
Another first in these Olympics is
tbe bousing that will accommodate
tbe expected 10,000 athletes and 4,000
officials. In past Olympics, all
athletes and officials were housed in
one Olympic Village. In an effort to
keep construction cost down and save
money, the Los Angeles Olympics will
have two Olympic Villages and one
satellite house.
The Olympic Villages for most of
the athletes and officials will be on the
campuses of UCLA and University of
Southern California. Rowing and
canoeing contestants and officials will
be housed at the University of
California, Santa Barbara, 30 miles
away from Lake Casltas, where the
athletes will participate.
The Los Angeles Olympics will be
different from any other in that most
sporting events will be held at
facilities that were built before Los
Angeles recdved the bid to boat the
Olympics in 1978.
Of tbe facilities that were built
after the bid was accepted, most, if
not all, were built by tbe private sector, with tbe stipulation that tbe new
facility would become tbe property of
that particular school or dty.
Among the new facilities built are
the Olympic Velodrome at California
State University, Dominguez Hills,
Olympic swimming and diving
facilities at USC, and tbe refurbishment of the track at the Los Angeles
Memorial Coliseum. Tbe Atlantic
Richfield Company is also providing
the financing for six synthetic training tracks for tbe Games at various
sites throughout Los Angeles.
For spectators that would like to
see the 21 Olympic sports, there are
many miles to be logged. Competition
sites have been scattered throughout
Southern California.
From Los Angeles to Anaheim to
Pomona to Santa Barbara and many
other cities in between there will be
Olympic events. More than 620 miles
would be logged if a spectator was to
drive from Westwood.
The estimated budget to finance
the 1984 Games is between $4004500
million. To reach this plateau, LAOOC
Tbe LAOOC is h .
35 sponsors can generate at least $100
million to bring the total to about $345
million.
The remaining $90-100 million Is
expected to come from ticket sales.  ;
Approximately seven million tickets ;'
will be sold around the globes. The '
breakdown is that 70 percent wiU be .
sold to individuals in the U.S., 10 per-   '
cent to the International Olympic
Committee and 10 percent to sponsors
and youth groups.
Of the 70 percent sold in the U.S.,
about 70 percent of that total will be'
sdd in Southern California.
If the 1984 Olympic Games are ;
successful and do not lose money, it \
• will be the first time in recent years
that tbe host dty has not gone to the '
red, and will bring back the hopes of '
Baron Pierre de Coubertin, founder of '
the modern Olympic movement J
In 1908, at the conclusion of the
Olympic   Games   in  London,   de"
Coubertin said, "Tbe games must be
purely athletic,... more intimate, and
above all, less expensive."
Intramural fun continues
despite program cutbacks
JOHN LOIACONO soccer,  volleyball  and  the  most
Insight reporter popular, flag footbaU.
The basketball finals will be held
Herpes II, the Boosch Brothers, tonight in the men's gym and the soft-
the Rim Attendants, Porky and tbe ball regular season, delayed by rain.
Bean, and We Came to Lose aU have -is now underway. There are 98 teams
something in common. They're crazy participating in softball, giving more
names that compete In CSUF's in- than 1,000 students a chance to play,
tramural program.                    ; But Nelson is not totally pleased with
Last fall, the Intramural program the 98-team field because last year
sponsored sports that had more than there were 116 teams participating.
2,000 students participate. [Intramural "We've suffered a lot of cutbacks
directors hope there will be at least that have hurt the program," be said.
' many this semester. "Field space Is one significant pro-
"The intramural program gives blem we're facing now. We've been
an opportunity for those students that cut from seven to three fields. We no
want to participate in team-type longer can play on the women's soft-
athletics with their friends, or in- ball diamond because they won't let
dividuals who want to participate by us.
themselves," said Gary Nelson, In- "We also lost the football practice
tramural program coordinator. field (by the track) because football is
"It's an opportunity for those who going full strength for spring training,
want to play and are not good enough We may, however, get the use late in
to play for an intercollegiate team, or the day on Tuesdays and Thursdays.
who don't have the time to compete Our budget was cut nearly $8,000 from
because of commitments with school, last year's by the senate. That's why
work, etcetera. Intramurals is play- we were forced to cut the paring against other students in an ticipating teams from 116 to 96."
organized fashion." Tbe entire budget for the to-
Attitudes of the participants over tramural program cornea from tbe
the last few years have changed a Associated Students. Tbe program
great deal and Nelson minks that the was allocated $30,820 for the 1982-83
attitude switch is helping make the in- year. That was a $5,847.73 decrease
tramural program better. from the previous year. The money Is
"Over tbe past few years, there's primarily used for student help,
been a switch and students are out to "About 90 percent of our budget
have fun and not Just out to win," said goes directly to pay for student help.
Nelson, who is to bis third year as pro- Officials start at $3.55 per hour and
gram coordinator. "We don't promote get paid according to how many years
competition, just participation. The they've been working. Larry Johnson
problem is that some people get out of is the top paid official and he makes
control. Winning and losing is all that $4.95 an hour. He's to bis seventh year
matters to them. But that attitude has as a basketbaU official," Nelson said.
seemed to change. And even though "The officials for sports are all
we still have a few wbo try to win at students. Whenever we have signups
all costs, on the whole, people are for the sports, we also have signups
mainly out there to have fun." for officials. After signups, wa try to
Tbe intramural program offers a have three to four officials meetings
number of sports to have fun in. Dur- to a classroom before tbe practice
ing this semester, the intramural pro- games. We have a week of practice
gram will have competition In basket- games and at the week's end, I
ball, racQuetball, water polo, tennis, evaluate tbe officials' performances.
Vintage Days and tbe largest spring I've only told two people that tbey
sport, softball. Last fall, sports includ- weren't good enough to be officials
ed Frisbie, golf, tennis, racquetball, since I've been here."
Nelson began in the intramural
program office three years ago as a
graduate assistant. Last year he was
tbe full-time temporary coordinator
and this year he is tbe full-time permanent coordinator.
Yeax-in and year-out, the program faces the same problems.
"Tbe biggest problem we have is
teams forfeiting, especially to soft-
ball," said Nelson. "One team shows
up to play, but there Is no one for them
to compete against, and that defeats
our purpose of promoting participation.
"We're trying to overcome that
by imposing a $10 forfeit fee that
would be like a deposit. If you compete in all your games, you will get tbe
deposit back. If you forfeit, tbe $10 is
retained," be said.
But the $10 forfeit deposit has yet
to go through tbe senate and with the
recent fee Increases, it may be a long
time before the senate will consider
"Tbe problem right now is that a
team loses its first two games and
feels it's out of the playoffs so it
doesn't show up for its remaining
games," Nelson added.
Nelson pointed out two sources of
groups that over tbe years have been
consistently good. Dorms and the
Greek system have proved to be the
most stable to entering teams.
"I'd probably have to say that the
dorms are tbe best," he said. "Tbey
all live together and all tbey have to
do is get a few people from their floor
and they've got a team. Fraternities
and sororities used to be real good,
but recently tbe sororities have dropped back. They enter to football every
year, but only had four entrants to
volleyball. I was surprised to see six
teams entered in softball."
The team competition extends
beyond Individual sports and leagues.
The intramural office also keeps
track of overall competition in four of
the top sports, football, softball,
volleyball and basketball and gives an
aU-achool sports award to tbe top
team. Points are awarded for enter-
Showing determination to her swing, Joy Albert of the
'Utile Rascals' dorm .softball team connects for a     the moat Inf
ing a team, placing in the league,
competing in the playoffs, winning a
playoff game and placing in the all-
school finals.
"Lambda Chi Alpha Fraternity
won it all last year to tbe men's
category," said Nelson. "A dorm
team called tbe Bruisers took the
women's title."
So far this year, after the fall
sports, Lambda Chi Alpha has a slim
lead over the Homan Hall Nads. The
-men's top 10 looks like this:
(1) Lambda Chi Alpha 280,(2) the
Nads 240, (3) the Porter Pounders
220,(4) the Pooners III 203, (5) the
Sod Squad, (6) Jonan's Barbarians
193, (7) SEX anjtLSlgma Alpha Epsilon 190. " and (8) Homan
Headhunters A. There are four teams
tied for tenth.
On the women's side, Graves
Third Wave • 1 and Delta Gamma
Sorority were tied for the lead with 250
points at the end of the fall, followed
by (3) Phi Mu Sorority. 180, (4) 2nd
in 82, the Baker Heartbraakers, and
Dominlcks Chicks, all with 170,
(7) Baker F.D. 180, (8) the Hose
Buckettes, 150. (9) Kappa Kappa
Gamma Sorority, 145. and (10) Taste
of Honey, 130.
Just about anybody can participate to the intramural sports program. You must be a student or faculty or staff member at CSUF. The only
restrictions are that you cannot currently be a candidate for a freshman.
Junior varsity or varsity team; re*
shirting, a sport; on an athletic
scholarship; have lettered in a sport
at CSUF or any other four-year institution; or be a professional to a
sport. z>
ipetition is Intense, having fan Is
element in Intramural sports.
Nelson. "With the fields being flooded
out, we had to cancel all of last week's
practice games. Every time it rains, I
have to cancel tbe games for the next
day. I jut nope the weather gets better fast so we can gd the season under :
way."
"The whole purpose of tbe pro- '
gram is to let people have fun," said '
Nelson.
The budget request presented to
tbe senate by tbe intramural office
listed five reasons they need money:
"recreation, eodal contact, permanent Interests to sports, group spirit
and physical fitness."
"I guess you could say they do
that," said Maury DeBenedetto, an
avid intramural participant. "But, to
put it in a much simpler pharse, intramural sports are Just a lot of fun. I
Advertisers pay  thousands to be   Bulldog sponsors
SIIELLI ANDRANIGIAN
/might reporter
"Got the God Itch?
"Call   Fellowship   of   Christian
Athletes
This message appeared to a full-
page advertisement for Northwest
Church In the official program for the
CSUF-Cal Poly football game last
year. The church and other Bulldog
supporters pay between $2,000 and
$3,025 a season for their full-page
messages to appear to both the football and basketball programs.
Buying ad space U not the only
way to show support for the sports
pears on the cover of tbe program for
one football and one basketball game.
The  package  also  gives  tbe
customer   public  address  an-
board, public recognition at
of the event, complimentary seats and
a full-page ad Inside the program.
One of the features brought to the
For $1,900,
chase a game •ponaorship package In
which tbe name of the business ap-
sora and advertisers Is "Krazy
George." He stirs up spirit at the
games by beating on a bumper-
sUckered drum and his head, with a
single tenor drum mallet.
Tha new promotional director for
the CSUF athletic department. Deena
Heye, Is to charge of finding such
financial support for Bulldog sports.
"For a small amount of money a
business can be recognized," she said.
"Most of them are looking for a way to
hdp and get a little return on it."
Half-page advertisers pay $1,150
or $1,375 per year, while a quarter-
page donor spends $700 or $880 for an
ad, both depending on bow many colors are used.
Tbesteadle«tfuU-r>ageadvertisers
to this season's programs besides
Northwest Church are: Ma J
Distributing Co. — Fresno, New
York Life, Shaw Avenue Refectory,
the footbaU and basketball programs.
They are also a game sponsor.
Northwest  Church's  art  and
said that the "God Itch"
ad was intended to be a "pun" on the
jock Itch term since the group that
they were advertising, The
Fellowship of Christian Athletes. Is affiliated with "Jocks."
Cummlngs aald that while
members of the church board wbo
weren't to athletic* wondered at the
Petal's ad Is always on the
double page spread to the program's
center and la flanked by team roateri.
It is also the moat expensive - $7,100
for the two pages.
Taco Bell Is a regular advertiser
with a two-color quarter-page ad to
"We didn't get cards or letters or
phone calls," be said. "We didn't hear
any of the bad stuff. It was well
Linda Oden, an executive
secretary at the local Pepsi plant,
said that the corporation haa been in
volved with community and later the
college since its start back to 1894.
Back then, Pepsi-Cola San Joaquin
Bottling Co. was known as the Richter
Bottling Co.
"He (Richter) was involved with
tbe community and Fresno State,"
ahesakL
"It's part of our philosophy to be
part of the community and that's the
way we do It," she also said.
Heye said that both tbe sponsors
and the
eojially.
"It's a trade-off of different
benefits,'' she said. "A lot of our sponsors make it possible for us to provide
entertainment for our fans that we
wouldn't   be  able   to   provide
ed are used to pay program costs.
"Our primary purpose is to provide the public and the fans witn a
quality product without having an
overwhelming expense," sbe said.
"So we try to do a tot of things on a
sponsorship basis with businesses so
that they may benefit."
Her Job entails selling ads for all
sports programs at which she deals
with customers both on and off the
phone, handling the souviner program
promotional   materials   (posters,
schedule   cards)   for   the  athletic
Heye said that the rr
'Basically, my Job in a nutahell is
to assist the promotion of Fresno
State University through the athletic
programs and Its athletic events."
Heye aald.