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Voicelink jobsline
connects students
and employers 24
hours a day.
Seepage 5.
Hollywood stars
Edward James
Olmos, "Spike" Lee
top lecture series.
Seepage 9.
Athletes balance
books and sports
with help from
advisors.
Seepage 12.
OT
California State University, Fresno
NSIGHT
Wednesday, April 21,1993
CSU Fresno's Premier News Source
Volume 25, Issue 21
Author traces river's rich history How to get
,. r , *—, that dream
♦ Former journalist Gene
Rose pens the past and
fate ofthe San Joaquin.
By Laura Deckard
Staff Writer
North of Fresno, cars traveling on U.S.
Highway 99 pass over the San Joaquin River.
Drivers and passengers sec a shallow river
with dark, murky water, shadowed by the
trees lining its banks. But what they don't sec
is a river that more than 100 years ago served
as a passageway for steamboats, river ferries
and grain barges making their way through
the Central Valley.
The boats are gone, and in some places, so
is the water that once flowed freely through
the Valley. Dams constructed for hydro-electric development and canals built for irrigation have replaced wildlife with silt and vegetation.
Gene Rose, a former Fresno Bee reporter
and photographer, traces the history of the
San Joaquin River and its more than a dozen
tributaries, and brings to light their destruction in his book San Joaquin-A River Betrayed.
The San Joaquin River was once a river
among the likes of the Mississippi, the Colombia, the Colorado and the Missouri rivers.
Its 400-mile journey from the Sierra Nevada
to the San Joaquin-Sacramento Delta
sustatincd the life of the Central Valley.
In his book, Rose quotes author Charles
Brooks, "Without the circulation of fresh
water down the arteries of streams to the
ocean, and waters returning to the capillaries,
all things on earth would soon cease lo exist
and the land would become barren. If the
rivers die, so does the whole world."
The main stem of the San Joaquin River has
12 dams and 24 powerhouses,
job... or not
;r Matt Soby/lNsictrr
moves through man-made canals and tunnels The San Joaquin River, used for tranportation and recreation, has flowed mightily through the San Joaquin Valley for milleniums.
ava>aa>MaiiiiiMa>aaaia>iiiimaiaMaMauaBaa>aa The future of the river may not be as smooth as these two canoe rs paddling up river toward Millerton Dam. Faced with development
See River, page 14. projectsfrom the Ball Ranch Natural ReservetotheFigGarden GolfCourse.therivermay retain the indelUble touch of humankind.
Calif, businesses
in mass exodus
♦State's economy
faces crisis due to
defense cutbacks,
fleeing corporations.
By Katharine Barrans
Staff Writer
California, once
the nation's top
money maker, is
now struggling to
keep its head above
water, and trying to
salvage a portion of
its once illustrious
business reputation.
Over the years
1987-92 the state of
California has lost
more than 1,000 industrial manufacturing operauons and proposed expansions.
Theresultis 168,000 to 224,000 lost
jobs.
This comes from the California Industry Migration Study prepared for
Los Angeles Department of Water
and Power, Pacific Gas and Electric
Company, San Diego Gas and Electric Company. Southern California
Edison Company and Southern California Gas Company.
"Changes in California's defense
industry are major factors in the suite's
economic problems." said Dr. Dewey
Johnson, director of the Smalt Business Institute and professor of business finance.
"The state has also
had to deal with the
impact of migration
and immigration that
occurred during the
80s," said Johnson.
"Increases in population naturally put
a strain on all services, and it takes
time for the
economy to adjust"
The state's service
economy may adjust
to such changes, but
the long-term effects on stable, job-
creating businesses, namely feeling
the need to move elsewhere, may
prove to be devastating for the entire
state economy.
See Exodus, page 5.
The '60s in retrospect
♦Former activists reminisce "*** counK^-a m0;cmc"t of \°?n* *°*e:
quesuoning their morals, values, bfestyles and
government, was brewing. This protest movement was brought to the attention of the world
through music and media
We shall overcome
Americans saw black youths marching in the
South with Martin Luther King, Jr., being "controlled" with fire-hoses, billy clubs and attack
dogs.
Robert S. Mikell, professor of African-American and ethnic studies at CSUF, said that in the
"60s the South still had "Jim Crow" laws which
permitted legal segregation. And these laws were
sanctioned by the Supreme Court.
"The government wasn't really doing anything
about it," Mikell said. "They talked about equality, but they continued to allow the South to have
its way, with separate laws."
Mikell, who was a student at CSUF in the '60s,
said people began to examine the country and the
issue of race relations.
He said that the awareness of the serious racial
discrimination, especially in the South, caused
embarrassment to the country. Mikell said that for
an advanced society. Americans were still quite
backwards.
Mikell said that through the television, the enure
world could see the disgrace this country was
living with.
"America was holding up democracy to the
world, yet in its own backyard it did not practice
about social consciousness
in an era gone by.
By Suzanne Kayian
Staff Writer
The 1960s was a time when young people came
together as a community and protested against
the Vietnam war. marched for civil rights, wore
flowers in their hair, lived in communes, had
love-ins with free sex and experimented with
consciousness-expanding psychedelic drugs for
spiritual enlightenment.
It was a time of transcendental peace and societal conflict It was a time filled with nurturing
love and violent war. Ii was a time for drastically
questioning authority and dramatically taking
Elizabeth Nelson, sociology chair at CSUF
said that prior lo ihe mid-1960s said "we were
really convinced that we were living in an ideal
society."
And Lea Ybarra. cxcculi ve fellow and assistant
io the president and provost, agrees. "Before ihc
1960s wc thought everything was fine." Ybarra
said.
But, in the mid-1960s, like waking up from a
night'sslccp. Americans opened ihcireyes to the
world around them and many didn't like what
ihcy saw.
In protest of the dissatisfaction with their lives
See Sixties, page 10.
Joseph R. Blow
5247S. Elm St.
Fresno, CA 93726
Available upon request.
♦ Confusing resumes
reveal strange ways
people try to get hired
By Debbie Hoover
Staff Writer
Many employers find ihat reading resumes
is a very boring job. In fact, studies show that
employers spend an average of 12 seconds on
each resume. Thai doesn't give job seekers
much time to make a big impression.
A woman seeking a job as a sports reporter
once sent her resume out with a tennis shoe
and a note slating,' I have one advantage over
the other applicants, I already have my fool in
the door."
Impressed by her creativity, ihc manager
called her in for an interview. Following the
interview he told her he'd call her to let her
know if she got the job. Weeks went by, he
didn't call. The woman mailed him a phone
along with a note that said, 'I'm anxiously
waiting for your call.'
These kinds of job hunting gimmicks aren't
anything new. They convey a desire for the
job and creativity, but do they really work?
Trent Ready, director of recruitment at Mattel
Inc., has received a lot of tennis shoes all
bearing the same message, 'Just trying to get
my fool in the door.'
Ready didn't comment on how many feet
actually made it through the door, but he did
say a delivery boy once got an interview with
him after the boy delivered a pizza to him with
his resume wrapped in foil on top of the box.
Stewart Pinkerton, former assistant managing editor of The Wall Street Journal once
wrote. "Don't try to be cute or innovative.
One hapless applicant sent a resume on a roll
of punched paper tape to be put through a
teletype machine for printing. The only problem was, wc didn't have the proper equipment
to handle that size tape. Might have been a
terrific hire, but we never found out who the
person was."
Douglas Cords, a marketing professor at
CSUF, has been helping students with their
resumes for over 23 years.
Cords said he knew a student once that
wanted a job so badly that he lore a $100 bill
in half and sent ihc smaller half to the prospective employer along with a note that read, 'I
know your time is worth $100 an hour, when
I come in for an interview I'll bring you the
other half of the bill.'
Cords said he didn't think that gimmicks
were a good idea.
"It'll get attention, but it won't necessarily
See Resumes, page 5.
Object Description
| Title | 1993_04 Insight April 1993 |
| Alternative Title | Insight (California State University, Fresno) |
| Publisher | Dept. of Journalism, California State University, Fresno. |
| Publication Date | 1993 |
| Description | Weekly during the school year. Vol. 1, no. 1 (Oct. 8, 1969)-v. 29, no. 23 (May 13, 1998). Ceased with May 13, 1998, issue. Title from masthead. Merged with Daily collegian. |
| Subject | California State University, Fresno Periodicals |
| Contributors | California State University, Fresno Dept. of Journalism |
| Coverage | October 8, 1969 – May 13, 1998 |
| Format | Microfilm reels, 35mm |
| Technical Information | Scanned at 600 dpi; TIFF; Microfilm ScanPro 2000 “E-image data” |
| Language | eng |
Description
| Title | Insight Apr 21 1993 p 1 |
| Alternative Title | Insight (California State University, Fresno) |
| Publication Date | 1993 |
| Full-Text-Search | Voicelink jobsline connects students and employers 24 hours a day. Seepage 5. Hollywood stars Edward James Olmos, "Spike" Lee top lecture series. Seepage 9. Athletes balance books and sports with help from advisors. Seepage 12. OT California State University, Fresno NSIGHT Wednesday, April 21,1993 CSU Fresno's Premier News Source Volume 25, Issue 21 Author traces river's rich history How to get ,. r , *—, that dream ♦ Former journalist Gene Rose pens the past and fate ofthe San Joaquin. By Laura Deckard Staff Writer North of Fresno, cars traveling on U.S. Highway 99 pass over the San Joaquin River. Drivers and passengers sec a shallow river with dark, murky water, shadowed by the trees lining its banks. But what they don't sec is a river that more than 100 years ago served as a passageway for steamboats, river ferries and grain barges making their way through the Central Valley. The boats are gone, and in some places, so is the water that once flowed freely through the Valley. Dams constructed for hydro-electric development and canals built for irrigation have replaced wildlife with silt and vegetation. Gene Rose, a former Fresno Bee reporter and photographer, traces the history of the San Joaquin River and its more than a dozen tributaries, and brings to light their destruction in his book San Joaquin-A River Betrayed. The San Joaquin River was once a river among the likes of the Mississippi, the Colombia, the Colorado and the Missouri rivers. Its 400-mile journey from the Sierra Nevada to the San Joaquin-Sacramento Delta sustatincd the life of the Central Valley. In his book, Rose quotes author Charles Brooks, "Without the circulation of fresh water down the arteries of streams to the ocean, and waters returning to the capillaries, all things on earth would soon cease lo exist and the land would become barren. If the rivers die, so does the whole world." The main stem of the San Joaquin River has 12 dams and 24 powerhouses, job... or not ;r Matt Soby/lNsictrr moves through man-made canals and tunnels The San Joaquin River, used for tranportation and recreation, has flowed mightily through the San Joaquin Valley for milleniums. ava>aa>MaiiiiiMa>aaaia>iiiimaiaMaMauaBaa>aa The future of the river may not be as smooth as these two canoe rs paddling up river toward Millerton Dam. Faced with development See River, page 14. projectsfrom the Ball Ranch Natural ReservetotheFigGarden GolfCourse.therivermay retain the indelUble touch of humankind. Calif, businesses in mass exodus ♦State's economy faces crisis due to defense cutbacks, fleeing corporations. By Katharine Barrans Staff Writer California, once the nation's top money maker, is now struggling to keep its head above water, and trying to salvage a portion of its once illustrious business reputation. Over the years 1987-92 the state of California has lost more than 1,000 industrial manufacturing operauons and proposed expansions. Theresultis 168,000 to 224,000 lost jobs. This comes from the California Industry Migration Study prepared for Los Angeles Department of Water and Power, Pacific Gas and Electric Company, San Diego Gas and Electric Company. Southern California Edison Company and Southern California Gas Company. "Changes in California's defense industry are major factors in the suite's economic problems." said Dr. Dewey Johnson, director of the Smalt Business Institute and professor of business finance. "The state has also had to deal with the impact of migration and immigration that occurred during the 80s," said Johnson. "Increases in population naturally put a strain on all services, and it takes time for the economy to adjust" The state's service economy may adjust to such changes, but the long-term effects on stable, job- creating businesses, namely feeling the need to move elsewhere, may prove to be devastating for the entire state economy. See Exodus, page 5. The '60s in retrospect ♦Former activists reminisce "*** counK^-a m0;cmc"t of \°?n* *°*e: quesuoning their morals, values, bfestyles and government, was brewing. This protest movement was brought to the attention of the world through music and media We shall overcome Americans saw black youths marching in the South with Martin Luther King, Jr., being "controlled" with fire-hoses, billy clubs and attack dogs. Robert S. Mikell, professor of African-American and ethnic studies at CSUF, said that in the "60s the South still had "Jim Crow" laws which permitted legal segregation. And these laws were sanctioned by the Supreme Court. "The government wasn't really doing anything about it," Mikell said. "They talked about equality, but they continued to allow the South to have its way, with separate laws." Mikell, who was a student at CSUF in the '60s, said people began to examine the country and the issue of race relations. He said that the awareness of the serious racial discrimination, especially in the South, caused embarrassment to the country. Mikell said that for an advanced society. Americans were still quite backwards. Mikell said that through the television, the enure world could see the disgrace this country was living with. "America was holding up democracy to the world, yet in its own backyard it did not practice about social consciousness in an era gone by. By Suzanne Kayian Staff Writer The 1960s was a time when young people came together as a community and protested against the Vietnam war. marched for civil rights, wore flowers in their hair, lived in communes, had love-ins with free sex and experimented with consciousness-expanding psychedelic drugs for spiritual enlightenment. It was a time of transcendental peace and societal conflict It was a time filled with nurturing love and violent war. Ii was a time for drastically questioning authority and dramatically taking Elizabeth Nelson, sociology chair at CSUF said that prior lo ihe mid-1960s said "we were really convinced that we were living in an ideal society." And Lea Ybarra. cxcculi ve fellow and assistant io the president and provost, agrees. "Before ihc 1960s wc thought everything was fine." Ybarra said. But, in the mid-1960s, like waking up from a night'sslccp. Americans opened ihcireyes to the world around them and many didn't like what ihcy saw. In protest of the dissatisfaction with their lives See Sixties, page 10. Joseph R. Blow 5247S. Elm St. Fresno, CA 93726 Available upon request. ♦ Confusing resumes reveal strange ways people try to get hired By Debbie Hoover Staff Writer Many employers find ihat reading resumes is a very boring job. In fact, studies show that employers spend an average of 12 seconds on each resume. Thai doesn't give job seekers much time to make a big impression. A woman seeking a job as a sports reporter once sent her resume out with a tennis shoe and a note slating,' I have one advantage over the other applicants, I already have my fool in the door." Impressed by her creativity, ihc manager called her in for an interview. Following the interview he told her he'd call her to let her know if she got the job. Weeks went by, he didn't call. The woman mailed him a phone along with a note that said, 'I'm anxiously waiting for your call.' These kinds of job hunting gimmicks aren't anything new. They convey a desire for the job and creativity, but do they really work? Trent Ready, director of recruitment at Mattel Inc., has received a lot of tennis shoes all bearing the same message, 'Just trying to get my fool in the door.' Ready didn't comment on how many feet actually made it through the door, but he did say a delivery boy once got an interview with him after the boy delivered a pizza to him with his resume wrapped in foil on top of the box. Stewart Pinkerton, former assistant managing editor of The Wall Street Journal once wrote. "Don't try to be cute or innovative. One hapless applicant sent a resume on a roll of punched paper tape to be put through a teletype machine for printing. The only problem was, wc didn't have the proper equipment to handle that size tape. Might have been a terrific hire, but we never found out who the person was." Douglas Cords, a marketing professor at CSUF, has been helping students with their resumes for over 23 years. Cords said he knew a student once that wanted a job so badly that he lore a $100 bill in half and sent ihc smaller half to the prospective employer along with a note that read, 'I know your time is worth $100 an hour, when I come in for an interview I'll bring you the other half of the bill.' Cords said he didn't think that gimmicks were a good idea. "It'll get attention, but it won't necessarily See Resumes, page 5. |
