1998_02 Insight February 1998

              InStep
an ■ me
Computers more than just
Apples and oranges
Fresno State students can
choose between Apples
and PCs at the Kennel
Bookstore.
By Chris Ruiz
Staff Water
When it comes to computers, what is the preferred
personal computer choice of
Fresno State students —
Apple Macintosh Computers
or Personal Computers?
At the lower level of the
Kennel Bookstore, both Apple
and PCs can be found for
sale
"Since we brought in
PCs for sale in the h<x>kstore
this past semester, they have
been outselling Apples." said
Humberto Ycvenno. computer
sales manager at the Kennel
Bookstore.
Overall sales of Apple
computers have taken a severe
hit in the past years, not only
at the bookstore, hut at retail
outlets nationwide.
"1 think students prefer
PC's because of the lower
price range." Yevenno said
"Most students just want to
use a computer for word
processing, playing games
and going on the Internet
They can do that and pay a
lower price for the PC ."
Apple, whose simplicity
spurred the growth of the
home computer industry, has
consistently lost market share
as IBM-based PCs adopted
software to make them Applelike in their operation.
But according to a Jan
14 press release, Apple's first-
quarter earnings for 1998
increased. The company sold
over 635.000 units, which
generated revenues of $1.6
billion to produce a net profit
of $47 million.
"We've concentrated on
providing the powerful
pnsducts our customers want
at competitive prices."' said
Apple Intenm Chief Executive Officer. Steve Jobs "We
continue to streamline our
business and work with
industry partners to facilitate
this focus "
The profits were the
result of an impressive intro
duct ion of the Apple's Power
Macintosh G3 computer to
the market"Over 133,000 03
units were sold during the
quarter, making it the most
successful new product
launched in the history of the
company
A person can walk into
the Kennel B»»kstore and the
G3 units are there However.
al prices ranging from a little
under $ 1.900 lo $2,800, they
haven't been flying off the
shelves
Another computer, the
Power Macintosh 5500, costs
$1,529 It includes 16 mega
bytes of RAM. a two gigabyte
hard drive, keyboard. 15-inch
monitor and pre-installed
software
But if btg features are
wanted from the Macintosh,
expect to pay big prices
Serious computer users like
the Power Macintosh 9600.
whichnjnsaeoom.554at
the book store. The package
includes 64 megabytes of
RAM, four-gigabyte hard
drive and keyboard
A PC with the same
capabilities can cost half as
much as the Power I
960Qat most retail outlets
Recently, prices of PCsJhave
been dropping to an all-time
low
Fresno State junior
Michael Peterson recently
bought a NEC lap top com
ptiter for use in his dorm
room.
"I grew up using PCs so
I guess I'm just used lo
them," Peterson said   "I've
always had bad luck with
Macintoshes They always
seem to free/e or crash at the
Hut according to Freseno
State junior David Sharaf.
Apples arc his choice for their
simplicity and user friendly
features
I've been using Apples
since 1 was in the ttrvt grade
Sharaf said "So I'm pretty
comfortable with them "
What's
Happening
Now
( am pus Calendar -
This Week
WEDNESDAY,
FEBRUARY 18:
Blood ["hive 8 am to 4
p.m.
in the University
Student Union
WEDNESDAY,
r r BRl ARY 18:
Information on financial
aid and scholarships
"Looking for College
Financial Fitness"
2 p m to 3 p.m at
the Reentry Student
Center
I HI RSDAY.
FEBRUARY 19:
Poetry reading and ja//
music
\dmtsston is FREF
190 prize fivr the best
original poem presented
7 p m at the I
ID  MMMfan • I
Lights! Camera!
Ambulance?
Shop until you drop...Or bark
A retired ambulance lakes
on a new career wuh ihc
Fresno State Academic
Innovation Center/
byJohnStaMk
SMI IP H
The drama's not over lor.
Id Ford ambulance
which has been retired fnvm
lifn lanirag ■dwioiu to start a
new rote as a versatile earner
cear for the Fresno
State Academic lm
(hxe it hurtled through
the streets of Fresno rushing
people to h
transports the v
equipment rgj   ,
lance with I
grateful for their guaiuratny
The cotiipMtwents jmsmm
the vehicle, which once stored
medical supplies, are now
used to hold equipment
without it being kttocked
around The lights on the
• • or* and back, are used
as ftwodhghts if the crew is
fihwMtg outstde at night
" I have to tell you that
we have taken the flaahaaa,   ~v
lights off the top of the
tor legal reasons and
have given them to our theater
.Icpaivoeni lit 'iv as stage
Liar said
Haar and hisioii.
. y nokls and ( andace
F.gan. produce and direct
'ilmed •
•ataVflatt Of MGHmVI^ HCiO Ity1 Vfcw
psychology Jm|mjwmjw to be
I for*
Fresno Stale stuilenis can
shop for Bulldog gear on
and Off campus.
by Scott Mayas
Staff Writer
Chants and cheers ring
out act\Mf*Bulldog Stadium
Bright red colors radiate from
end /one to end /tare.
Sweatshirts, jackets, hats^ml
even seat cushions mark the
territory.
Bulldog fans need
Bulldog gear lo show their
loyalty
The Bulldog Shop
|,,    ,1,  .! ■        ■'
Barstow and Cedar Avenues.
pmmmmwmm*wm*m
outlets lot tans and students to
get that gear It is an extension
of the Department of Mhleius
and the rxofits go directly to
the department.
"It is the brain child of
Scott Johnson," said Mark
I esnansky. manager of The
Bulldog Shop Johnson is the
associate athletic director at
Fresno State
While The Bulldog Shop
feeds its profits into the
athletic fund, the Kennel
Bookstore also sells Bulldog
apparel The bookstore,
however, is governed by a
board of directors and all
protils go Mj the university \
general fund.
I he ( altfomia State
I nisei sit v Fresno Association
Inc  board ot directors main
lains the fund which is tapped
hy .ill department-
campus, in.
I he Nurd of directors
...insists of two student body
officers, five administrators
and one orT<ampus represen
tative
The money that goes itato
i he prue of a sweatshirt
includes a licensing fee. The
Bulldog Shop pays a fee lo
Collegiate Licensing
lo be able to use the Bulldog
name ami logo
The |ohot (It   is to
police the goods for interior
produc rs.'" said I esnansky
"Any poor products with the
Bulldog logo gives a bad taste
to the university s mouth "
IV Nh.Ivstore is tar-jag*
from licensing fees because n
is. technically, student owned
V | ording lo I jury
Taylor, manager of the Kennel
Bookstore, the idea is lor
outside businesses to pay a
from the university, not giving
Though they share a
tnendlv nvaltv the bookstore
and The Bulldog Shop are not
ContgMtitors for two reasons
they have a different market
andthev S
I esnansky said he stays away
from dear, a brand of clothing, as a product K
j ih.it brand in the
I be Bulldog Shop
• i
Km--   rig I gfj   in,l t iMMJpgajJ*
What good would it do lo
duplicate,  asked 1 esnansky
"We're trying to expand the
PrtMW State market "
Both l.tvlor and lesnansky
agree thai the b« •
primarily serves students,
while The Bulldog Shop
ftXMMi on the c ommuniiy
market
Ned an
mention tn the
U'sljf***!       \N*»  Af W*      I****
HMMhtloa which had
Albertsons
5750 N. First St.
PtmbosCA 93716
Open Sun. - Sat, 6am
Its your store.
12 am
TtMMtayt an *M*a*Hj Days at
^rjzntity spring*
Body talon
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  #
♦ i
Applications Due h>
%March23,l998*
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