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              Fresno, California, Wedne
2~ J? /
Surgeons Okay
Fresno Hospital
Cancer Program
Fresno Community Hospital's
intent to provide more sophisticated treatments for San Joaquin Valley patients in its new
wing gained considerable impetus today with notice the American College of Surgeons is in accord with these plans.
Clifton H. Linville, Community's administrator, said the college, through its approvals and
executive committees of the
Commission on Cancer, and the
board of regents, has approved
the hospital's cancer program
and registry program already
underway.
"We regard this as acceptance of our long-range goals of
providing even more methods of
treatment when the new $10 million wing is completed," Linville
said.
Practice Explained
Under the existing program,
which is comparable to those
practiced in other major hospitals in Fresno, Community's
clinical activities and registry
program works like this:
A complete case history of every patient with a malignancy
treated in the hospital is kept
on file and available to a tumor
board that meets twice a month,
reviews latest research information, case histories and
consults on care provided.
The hospital's fund-raising
campaign was the subject of a
luncheon session yesterday attended by several members of
the fund raising committee
headed by Maynard Munger.
The campaign seeks $3,496,000
as the community's share of the
total cost.
Federal and state grants have
See Program Page 8-D
Pro
ram
From Page 1-D
assured the hospital of $4,405,000
if the rest of the $10 million can
be raised locally. The hospital's
development fund has more
than $1.5 million necessary for
part of the remainder.
"Currently, San Joaquin Valley well-wishers have given the
hospital $1,407,110, or about 40
per cent of what we need in the
way of contributions," Munger
said.
Leon S. Peters, chairman of
Community's board of trustees,
said 116 physicians of the 250
on the hospital staff have, so
far, contributed $402,891, which
is 53 per cent of the $750,000
sought from this segment of the
"hospital family."
Other reports given yesterday
show the committee seeking
gifts from corporations has been
given $190,000 in an $800,000
goal, and special gifts total
$109,000 of the $800,000 sought.
Fund Drive Report      7*^(3 ~Z %  rftf
Hospital Needs Are Stressed
By Karl M. Kidder
If every citizen in the Fresno
area realized just how serious
the need for hospital beds will
be within the next two or three
years, the fund drive of the
Fresno Community Hospital
would be oversubscribed in a
week.
In fact, says Leon S. Peters,
it probably would take less time
than that.
Peters is the president of the
hospital's board of trustees, and
his remarks were made yesterday at a report luncheon when
campaign giving reached a total of $1,481,210 in a goal of
$3.5 million.
"If we could only get everyone to look ahead; to see the
way our community is growing,
our task (to raise the money)
would be simple," Peters declared.
"As it is, Fresnans drive by
their hospitals — Community,
St. Agnes, Children's, Sierra and
Fresno General — and from the
outside they see pretty, well-designed and constructed buildings. We are proud of them.
But until the time comes and
someone is denied a bed, when
illness strikes, only then do they
realize the internal problems
with which our hospitals are beset."
It will be at least 1971 before
Community's planned expansion
to 450 beds will be a reality
— even though present plans
call for breaking ground for the
new $10 million addition late
this fall.
This means that in three
years a new edifice must be
ready to house the advanced
medical, surgical and radiological services the hospital
plans to provide for the people
of  the    San    Joaquin   Valley.
Physical rehabilitation and men
tal health are important parts
of this program.
Maynard Munger, campaign
chairman, noted that many
gifts already received are
double — and in some cases
treble — the donations from the
same sources when Community
See Hospital Page 3-D
ti
Hospital
Community Hospital Fund
Drive Brings $1,530,510
Fresno Community Hospital's expansion fund drive climbed
to within seven per cent of the half-way mark this past week as
contributors swelled the gift total to $1,530,510 in a $3,496,000
goal.
At yesterday's weekly report meeting, Leon S. Peters, the
president of the board of trustees at Community, noted the board
itself has reached 100 per cent
of its $250,000 quota. The Womens Service Alliance and the
hospital employes previously
had reached 100 per cent.
Gifts for the week from the
medical staff, totaling $12,500,
increased their section's take to
$423,590 in a goal of $750,000.
Thirteen physicians each have
underwritten enough individual
donations to add as many patient rooms to the proposed addition. One room costs about
$6,000.
Peters noted that seven major automobile dealers in the
Fresno area combined have given the campaign $63,000.
"Our campaign to date stands
very close to the total raised in
the 1956 fund drive," Peters
said. "In that appeal, we raised
$1,610,000 in nearly a year. We
have done almost as well in a
few months this campaign has
been underway."
Still lagging are special gifts,
at $125,800 in an $800,000 quota;
corporations, $269,600 and $800,-
000; foundations, $50,000 and
$250,000; general contributions,
$9,510 and $250,000.
From Page 1-D
[conducted a capital fund drive
I in 1956-1957. I
Bank of America, for instance,
(1'has given $40,000 this year, the
bank contributed $20,000 in the
previous campaign.
Seven physicians on the hospital staff individually have given enough this week to add seven patient rooms to the new
building at a cost of about
000 each. I	
Munger said their gifts have
swelled the contributions from
the hospital's medical staff to
$411,091 in a goal of $750,000, or
nearly 55 per cent.
Special gifts, corporations and
general donations are lagging.
Respectively, the gifts to date
and the assigned quotas are:
Special gifts, $118,709 against
a $800,000 quota; corporations,
$241,400 and $800,000; general,
$9,510 and $250,000.
About the gifts of the physicians to date, Peters commented:
"These people know the problems. They have to cope with
them every day. They can see
ahead to the day when the jug
gling of patients, of surgical
schedules which already are
overcrowded, will be much
worse.
"Somehow, it is our job to get
the rest of our people in every
walk of life — people who conceivably will one day have to
rely on the hospital to take care
of them to provide the wherewithal to do it. It means we'll
all have to work a little harder
to convince everyone of the absolute necessity of making this
campaign a success."
The trustees, who were set
a goal of $250,000, have reached
99 per cent of it with gifts to
date totaling'$248,500.
Only the hospital employes,
with $102,000 in a goal of $100,-
000, and the Women's Service
Alliance, with pledges totaling
$300,000, which is exactly their
goal, have reached or passed
the 100 per cent mark.
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Hospital Fund
Drive Reaches
46% Of Goal
Volunteers working in the
Fresno Community Hospital's
campaign to add a new wing
collected $47,950 last week to
swell their total to $1,637,430.
This is 46 per cent of t h e
goal of $3,496,000 which must be
i realized by the June 30 campaign deadline.
Leon S. Peters, president of
the hospital's board of trustees,
noted at the weekly report
luncheon that the drive already
has surpassed by nearly $27,000
the total given in 1956 when
Community asked for, and got,
$1,610,000 to build the present
structure.
Several score members of
Fresno service clubs, who have
volunteered in the c a m p a i g n
were scheduled to gather in the
hospital dining room late today
for an orientation meeting.!
They will start their solicitation!
immediately.
Peters reported the medical
staff's contributions now stand
at $450,000, 60 per cent of the
goal of $750,000 and the corporations division has pledges totaling $326,800, or 40 per cent
of the $800,000 sought from
these sources.
"Nine of our banks jointly
have given us $69,500 so far,"
Peters said.
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13
72
Hospital's Fund
Drive Passes
Half-Way Mark
Fresno Community Hospital's
quest for $3.5 million to expand
the institution inched past the
half-way mark this week with
contributions totaling $1,788,205.
Volunteers conducting the
campaign, which seeks to bring
the hospital's bed total up to
450, plus add three services —
physical rehabilitation, mental
health and radiological — reported a week's collections of
$56,155 at yesterday's weekly report meeting.
Leon S. Peters, the chairman
of the board of trustees, noted
two divisions are making sub
stantial progress toward reach
ing the goals set for them.
The medical staff's contribu
tions now stand at $504,581, or
67 per cent of the $750,000 goal.
Corporations have so-far pledged $395,950, or 49 per cent of
their $800,000 commitment.
Only three divisions within the
drive have topped their goals.
These are the hospital employes
with $102,000 given in an assignment of $100,000; the Womens
Service Alliance, with $300,000,
which is exactly the amount
sought, and the trustees, who
have attained their self-assigned
$250,000.
Still trailing, besides the medical staff and corporate giving,
are the special gifts, with $174,-
659, or 21 per cent; foundations,
$50,000, for 20 per cent, and general gifts, $11,015, for 4 per cent.