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/ DOMESTIC SERVICE \ Check the class of service desired; otherwise this message will be - sent as a fast telegram TELEGRAM DAY LETTER k NIGHT LETTER r fa i^fPtM* ^h-" ■RN UNION LEGRAM W. P. MARSHALL, president 1207 (4-55) INTERNATIONAL SERVICE "V Check the class of service desired; otherwise the message will be sent at the full rate FULL RATE LETTER TELEGRAM SHORE-SHIP NO. WDS.-CL. OF SVC. PD. OR COLL. CASH NO. CHARGE TO THE ACCOUNT OF TIME FILED TEL AVIV, ISRAEL Send the following message, subject to the terms on bach hereof, which are hereby agreed to rr Mr. Leon S. Peters June 25 .19. 61 Street and No.. Care of or Apt. No ilCAN SOCIETY OF ENOLOGISTS CONFERENCE HOBERG-.'S .Destination. LAKE COUNTY,CALIFORNIA,USA. Regret that because of personal reasons am unable to congratulate you Vd -pBraoTi. 1 want to add my pest wishes to you to those already expressed by all of the members present„ With your foresight and ab&lity you have helped all of the technical people within our industry to do a better job I also want to wish you many more years of fruitful labor . My deepest respects and kindest personal regards to you and to Mrs.Peters. Ze*ev Halperin Senders's name and address (For reference') Sender's telephone number HEWS I N D U Wine Research Award Announced A wine research award has been established by the Society of Medical Friends of Wine to stimulate additional research into the uses of wine in medicine. The award of $1,000 is offered to individuals or institutions who have conducted and published original research of conspicuous value in one of the following respects: (a) in identifying substance in wine, (b) in ascertaining the effects of components of wine on living cells, tissues, or organs, or (c) in indicating appropriate clinical applications of wine in the treatment or prevention of disease. The Society's Research Committee, of which Hilliard J. Katz, M.D., of 450 Sutter Street, San Francisco, California, is chairman, will consider outstanding contributions and nominate possible recipients. The final selection will be determined by the Society's membership and its Board of Governors. Associations Hear Talks on PR Two regional groups of California vintners, at separate meetings, heard talks on "Your Stake in Industry Public Relations" at the close of last month. The special meetings were held by the Greater Santa Clara Wine Growers Assn. and the Cucamonga Growers and Vintners. Roy Taylor of Wine Institute, Ron Schiller of the "Popular Wines" PR program, and Ty Jurras of the public relations program for the state's "prestige" wines, addressed the two groups. Eastern Buys San Benito Assets Eastern Wine Corp. last month purchased the assets, goodwill and trademarks of the San Benito Co. According to Martin Lefcort, president of Eastern Wine Corp., shipments of San Benito Champagne, Tiara Vermouth and other San Benito brands will be marketed as coming from the San Benito division of his firm. Booklet Offered on Store Displays The ABC's of lively store displays for wine have been put together in a colorful illustrated booklet, available for the asking from the Wine Advisory Board, 717 Market St., San Francisco 3. The 12-page booklet emphasizes the basics of good wine displays, showing actual installations that have been successfully used by knowledgeable retailers. Reminder: ASE Meeting June 23 The annual Open Meeting of the American Society of Enologists, scheduled for Hoberg's Resort, June 23-24, will include a number of important research papers and will devote a full session to a symposium on the place of the enologist in the industry's past, present and future. Another feature of the two-day gathering will be the annual Awards Dinner, at which the ASE members will honor Leon S. Peters, president of Valley Foundry and Machinery Works, for his efforts in the wine industry's behalf. Entertainment has been planned for the families of those who attend. Calif. Wines Shipped to France LEON S. PETERS Toasting the first shipment of California's "prestige wines" shipped to France for serving at a series of dinners in that country, are Chief Steward George Posipanko (left) of the S. S. America, and Robert Mondavi of California's Charles Krug Winery. Twelve varietal wine types from more than 20 California producers were included in the shipment. The tastings in France are being conducted under the auspices of the U. S. Dept. of Agriculture. Information on Small Panel Tasting "Small Panel Sensory Evaluations of Wines by Scoring," is investigated in the May 1961 issue of Hilgardia, published by the University of California. Authors C. S. Ough and G. A. Baker report on the methods used in conducting a number of wine tastings with a panel of eight or less, and the statistical evaluations of the results. Copies of this issue are available without charge. Write: Agricultural Publications, Room 207, University Hall, 2200 University Ave., Berkeley 4, Calif. Request a copy of "Hilgardia," Volume 30. Number 19.
Object Description
Title | Scrapbook |
Object type | Photo album |
Physical collection | Leon S. Peters papers |
Folder structure | Biographical_information |
Description
Title | Page 08 |
Date Created | 1961-06-25 |
Physical description | 38.1 cm. x 28.3 cm. |
Full text search | / DOMESTIC SERVICE \ Check the class of service desired; otherwise this message will be - sent as a fast telegram TELEGRAM DAY LETTER k NIGHT LETTER r fa i^fPtM* ^h-" ■RN UNION LEGRAM W. P. MARSHALL, president 1207 (4-55) INTERNATIONAL SERVICE "V Check the class of service desired; otherwise the message will be sent at the full rate FULL RATE LETTER TELEGRAM SHORE-SHIP NO. WDS.-CL. OF SVC. PD. OR COLL. CASH NO. CHARGE TO THE ACCOUNT OF TIME FILED TEL AVIV, ISRAEL Send the following message, subject to the terms on bach hereof, which are hereby agreed to rr Mr. Leon S. Peters June 25 .19. 61 Street and No.. Care of or Apt. No ilCAN SOCIETY OF ENOLOGISTS CONFERENCE HOBERG-.'S .Destination. LAKE COUNTY,CALIFORNIA,USA. Regret that because of personal reasons am unable to congratulate you Vd -pBraoTi. 1 want to add my pest wishes to you to those already expressed by all of the members present„ With your foresight and ab&lity you have helped all of the technical people within our industry to do a better job I also want to wish you many more years of fruitful labor . My deepest respects and kindest personal regards to you and to Mrs.Peters. Ze*ev Halperin Senders's name and address (For reference') Sender's telephone number HEWS I N D U Wine Research Award Announced A wine research award has been established by the Society of Medical Friends of Wine to stimulate additional research into the uses of wine in medicine. The award of $1,000 is offered to individuals or institutions who have conducted and published original research of conspicuous value in one of the following respects: (a) in identifying substance in wine, (b) in ascertaining the effects of components of wine on living cells, tissues, or organs, or (c) in indicating appropriate clinical applications of wine in the treatment or prevention of disease. The Society's Research Committee, of which Hilliard J. Katz, M.D., of 450 Sutter Street, San Francisco, California, is chairman, will consider outstanding contributions and nominate possible recipients. The final selection will be determined by the Society's membership and its Board of Governors. Associations Hear Talks on PR Two regional groups of California vintners, at separate meetings, heard talks on "Your Stake in Industry Public Relations" at the close of last month. The special meetings were held by the Greater Santa Clara Wine Growers Assn. and the Cucamonga Growers and Vintners. Roy Taylor of Wine Institute, Ron Schiller of the "Popular Wines" PR program, and Ty Jurras of the public relations program for the state's "prestige" wines, addressed the two groups. Eastern Buys San Benito Assets Eastern Wine Corp. last month purchased the assets, goodwill and trademarks of the San Benito Co. According to Martin Lefcort, president of Eastern Wine Corp., shipments of San Benito Champagne, Tiara Vermouth and other San Benito brands will be marketed as coming from the San Benito division of his firm. Booklet Offered on Store Displays The ABC's of lively store displays for wine have been put together in a colorful illustrated booklet, available for the asking from the Wine Advisory Board, 717 Market St., San Francisco 3. The 12-page booklet emphasizes the basics of good wine displays, showing actual installations that have been successfully used by knowledgeable retailers. Reminder: ASE Meeting June 23 The annual Open Meeting of the American Society of Enologists, scheduled for Hoberg's Resort, June 23-24, will include a number of important research papers and will devote a full session to a symposium on the place of the enologist in the industry's past, present and future. Another feature of the two-day gathering will be the annual Awards Dinner, at which the ASE members will honor Leon S. Peters, president of Valley Foundry and Machinery Works, for his efforts in the wine industry's behalf. Entertainment has been planned for the families of those who attend. Calif. Wines Shipped to France LEON S. PETERS Toasting the first shipment of California's "prestige wines" shipped to France for serving at a series of dinners in that country, are Chief Steward George Posipanko (left) of the S. S. America, and Robert Mondavi of California's Charles Krug Winery. Twelve varietal wine types from more than 20 California producers were included in the shipment. The tastings in France are being conducted under the auspices of the U. S. Dept. of Agriculture. Information on Small Panel Tasting "Small Panel Sensory Evaluations of Wines by Scoring," is investigated in the May 1961 issue of Hilgardia, published by the University of California. Authors C. S. Ough and G. A. Baker report on the methods used in conducting a number of wine tastings with a panel of eight or less, and the statistical evaluations of the results. Copies of this issue are available without charge. Write: Agricultural Publications, Room 207, University Hall, 2200 University Ave., Berkeley 4, Calif. Request a copy of "Hilgardia," Volume 30. Number 19. |